Short-term rentals in Ugento
Ugento has 254 tracked short-term rental listings in myDataValue's November 2026 snapshot, 115 on Airbnb and 139 on Booking.com. That ranks it 868th of 1,049 short-term rental markets across mainland Italy, Sicily and Sardinia, with listings split almost evenly between Booking.com (55%) and Airbnb (45%). 25% of supply is run by professional operators, above the median market's 19%, led by BarbarHouse srl (10 listings). Counts are tracked public listings, not total supply.
Data updated
- Tracked listings
- 254
- Market rank
- #868 / 1,049
- Coverage share
- under 0.1%
- Named professional operators
- 8
Airbnb vs Booking.com in Ugento
In Ugento, supply is split almost evenly: 139 listings on Booking.com (55%) and 115 on Airbnb (45%).
Where the listings are in Ugento
The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.
Market structure in Ugento
Airbnb supply is more professionalised than Booking.com's: 28% of Airbnb listings sit with operators of that size, against 22% on Booking.com. The 8 named professional operators run 31 local listings between them, and the three largest — BarbarHouse srl, Salento Reservation Srls and Apulia Home — account for 71% of that. The other 32 listings run by operators with 26 or more listings belong to operators without a published profile.
- Professional share
- 25%
- Median market
- 19%
- Single-listing hosts
- 41%
Listings by operator portfolio size
Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.
Listings by property type
Houses, cottages & holiday homes make up 37% of Ugento's classified listings, followed by Apartments & flats (30%).
Largest operators in Ugento
Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Italy listings. The table covers every professional operator we track in this market.
Scroll sideways to see all columns.
| # | Operator | Listings | Airbnb score | Booking.com score | Portfolio reviews |
|---|---|---|---|---|---|
| 1 | BarbarHouse srl | 10 | 4.32 / 5 | 8.1 / 10 | 10,576 |
| 2 | Salento Reservation Srls | 7 | 4.66 / 5 | 7.8 / 10 | 462 |
| 3 | Apulia Home | 5 | 4.36 / 5 | 8.6 / 10 | 403 |
| 4 | almaredamarra.it | 4 | 4.26 / 5 | 6.9 / 10 | 717 |
| 5 | Emma Villas | 2 | 4.79 / 5 | 9.0 / 10 | 1,968 |
| 6 | Interhome | 1 | 4.48 / 5 | 8.1 / 10 | 70,791 |
| 7 | Puglia Online | 1 | 4.49 / 5 | 9.4 / 10 | 189 |
| 8 | Vivimy immobiliare | 1 | 4.47 / 5 | 8.4 / 10 | 251 |
Browse the full Italy operator directory →
Operators enter the index after reaching 26 listings across mainland Italy, Sicily and Sardinia and count Ugento among their markets. See the full interactive Ugento market report for additional filters and operator comparisons.
How Ugento compares
Ugento ranks 868th of 1,049 tracked markets in mainland Italy, Sicily and Sardinia, with under 0.1% of tracked supply in this coverage. Markets of similar size:
-
Bonassola 255 listings
-
Comiso 254 listings
- Rio Marina 254 listings
- Barberino di Val dʼElsa 253 listings
-
Guardistallo 253 listings
-
Torre Colimena 253 listings
Photo credits
- Bonassola: Photo: Bonassola from above by Nicola Goller · CC BY 3.0 · cropped and resized for display, via Wikimedia Commons
- Comiso: Photo: Piazza Fonte Diana (Comiso) by C&C Copie e Copisteria from Comiso, Italia · CC BY-SA 2.0 · cropped and resized for display, via Wikimedia Commons
- Guardistallo: Photo: Guardistallo panoramica by Tyrrhenus · CC BY 3.0 · cropped and resized for display, via Wikimedia Commons
- Torre Colimena: Photo: Torre Colimena by Livioandronico2013 · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
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Browse the full Italy city directory or the Italy market report .
Ugento market FAQ
How many short-term rentals are in Ugento?
Ugento has 254 short-term rental listings as of November 2026: 115 on Airbnb and 139 on Booking.com.
Who is the largest short-term rental operator in Ugento?
The largest professional operator in Ugento is BarbarHouse srl, with 10 local listings.
How professionalised is the Ugento short-term rental market?
25% of Ugento's listings (63 of 254) are run by operators with 26 or more listings, above the median of 1,049 markets across mainland Italy, Sicily and Sardinia (19%). Airbnb supply is more professionalised than Booking.com's: 28% of Airbnb listings sit with operators of that size, against 22% on Booking.com. The 8 named professional operators run 31 local listings between them, and the three largest — BarbarHouse srl, Salento Reservation Srls and Apulia Home — account for 71% of that. The other 32 listings run by operators with 26 or more listings belong to operators without a published profile.
Is Airbnb or Booking.com bigger in Ugento?
In Ugento, supply is split almost evenly: 139 listings on Booking.com (55%) and 115 on Airbnb (45%).
How many professional operators run listings in Ugento?
8 named professional operators run listings in Ugento. The full roster is listed on this page, and the interactive market report maps every listing.
About this data
Figures come from myDataValue's cross-platform market snapshot of 254 public short-term rental listings in Ugento, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across mainland Italy, Sicily and Sardinia. Snapshot dates: Airbnb , Booking.com .
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