Short-term rentals in Ugento
Ugento is the 892nd-largest of 1,049 short-term rental markets across mainland Italy, Sicily and Sardinia: 240 listings, 58% on Booking.com. 21% of supply is run by professional operators, above the median market's 17%, led by BarbarHouse srl (11 listings).
Data updated
- Tracked listings
- 240
- Market rank
- #892 / 1,049
- Coverage share
- under 0.1%
- Named professional operators
- 7
Airbnb vs Booking.com in Ugento
In Ugento, Booking.com leads with 139 listings (58%), versus 101 on Airbnb (42%).
Where the listings are in Ugento
The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.
Market structure in Ugento
Professional operators hold a similar share on both platforms: 20% of Airbnb listings and 22% of Booking.com listings. The 7 named professional operators run 37 local listings between them, and the three largest — BarbarHouse srl, almaredamarra.it and Home Salento — account for 65% of that. The other 14 listings run by operators with 26 or more listings belong to operators without a published profile.
- Professional share
- 21%
- Median market
- 17%
- Single-listing hosts
- 43%
Listings by operator portfolio size
Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.
Listings by property type
Houses, cottages & holiday homes make up 37% of Ugento's classified listings, followed by Apartments & flats (29%).
Largest operators in Ugento
Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Italy listings. The table covers every professional operator we track in this market.
Scroll sideways to see all columns.
| # | Operator | Listings | Airbnb score | Booking.com score | Portfolio reviews |
|---|---|---|---|---|---|
| 1 | BarbarHouse srl | 11 | 4.32 / 5 | 8.1 / 10 | 12,769 |
| 2 | almaredamarra.it | 7 | 3.77 / 5 | 7.3 / 10 | 787 |
| 3 | Home Salento | 6 | — | 8.5 / 10 | 153 |
| 4 | Salento Reservation Srls | 5 | 4.63 / 5 | 7.9 / 10 | 394 |
| 5 | Apulia Home | 4 | 4.69 / 5 | 8.1 / 10 | 378 |
| 6 | Emma Villas | 2 | 4.78 / 5 | 9.0 / 10 | 1,548 |
| 7 | Vivimy immobiliare | 2 | 4.52 / 5 | 8.0 / 10 | 278 |
Browse the full Italy operator directory →
Operators enter the index after reaching 26 listings across mainland Italy, Sicily and Sardinia and count Ugento among their markets. See the full interactive Ugento market report for additional filters and operator comparisons.
How Ugento compares
Ugento ranks 892nd of 1,049 tracked markets in mainland Italy, Sicily and Sardinia, with under 0.1% of tracked supply in this coverage. Markets of similar size:
- Duna Verde 240 listings
- Macari 240 listings
-
Santa Flavia 240 listings
-
Lido di Pomposa 238 listings
-
San Pantaleo 238 listings
-
Termini Imerese 238 listings
Photo credits
- Santa Flavia: Photo: FSC0162 bis s elia porticello by salvatore ciambra from palermo, italia · CC BY-SA 2.0 · cropped and resized for display, via Wikimedia Commons
- Lido di Pomposa: Photo: Comacchio, Lido di Pomposa (01) by Gianni Careddu · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
- San Pantaleo: Photo: Olbia, frazione San Pantaleo, panorama (03) by Gianni Careddu · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
- Termini Imerese: Photo: Termini Imerese bjs07-01 by Bjs · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
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Browse the full Italy city directory or the Italy market report .
Ugento market FAQ
How many short-term rentals are in Ugento?
Ugento has 240 short-term rental listings as of July 2026: 101 on Airbnb and 139 on Booking.com.
Who is the largest short-term rental operator in Ugento?
The largest professional operator in Ugento is BarbarHouse srl, with 11 local listings.
How professionalised is the Ugento short-term rental market?
21% of Ugento's listings (51 of 240) are run by operators with 26 or more listings, above the median of 1,049 markets across mainland Italy, Sicily and Sardinia (17%). Professional operators hold a similar share on both platforms: 20% of Airbnb listings and 22% of Booking.com listings. The 7 named professional operators run 37 local listings between them, and the three largest — BarbarHouse srl, almaredamarra.it and Home Salento — account for 65% of that. The other 14 listings run by operators with 26 or more listings belong to operators without a published profile.
Is Airbnb or Booking.com bigger in Ugento?
In Ugento, Booking.com leads with 139 listings (58%), versus 101 on Airbnb (42%).
How many professional operators run listings in Ugento?
7 named professional operators run listings in Ugento. The full roster is listed on this page, and the interactive market report maps every listing.
About this data
Figures come from myDataValue's cross-platform market snapshot of 240 public short-term rental listings in Ugento, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across mainland Italy, Sicily and Sardinia. Snapshot dates: Airbnb , Booking.com .
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