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Short-term rentals in Viareggio

Viareggio is the 69th-largest of 1,049 short-term rental markets across mainland Italy, Sicily and Sardinia: 1,375 listings, 60% on Airbnb. 18% of supply is run by professional operators, in line with the median market's 17%, led by Interhome (70 listings).

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View of Viareggio
Photo: Italy - Viareggio by Arne Müseler · CC BY-SA 3.0 de · cropped and resized for display, via Wikimedia Commons

Data updated

Tracked listings
1,375
Market rank
#69 / 1,049
Coverage share
0.2%
Named professional operators
25

Airbnb vs Booking.com in Viareggio

In Viareggio, Airbnb leads with 828 listings (60%), versus 547 on Booking.com (40%).

Where the listings are in Viareggio

The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.

Airbnb Booking.com 250 sampled locations from 1,375 tracked listings — open the full interactive report

Market structure in Viareggio

Booking.com supply is more professionalised than Airbnb's: 23% of Booking.com listings sit with operators of that size, against 14% on Airbnb. The 25 named professional operators run 232 local listings between them, and the three largest — Interhome, Ma Maison Vacation Rental and NOVASOL AS — account for 55% of that. The other 9 listings run by operators with 26 or more listings belong to operators without a published profile.

Professional share
18%
Median market
17%
Single-listing hosts
54%

Listings by operator portfolio size

Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.

  • Single listing 741
  • 2–5 listings 307
  • 6–25 listings 86
  • 26+ (professional) 241

Listings by property type

Apartments & flats make up 62% of Viareggio's classified listings, followed by Houses, cottages & holiday homes (24%).

  • Apartments & flats 847
  • Houses, cottages & holiday homes 333
  • B&Bs & guest houses 58
  • Private & shared rooms 58
  • Hotels & hostels 57
  • Unique & outdoor 21
  • Other 1

Largest operators in Viareggio

Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Italy listings. Together, the table and directory cover every professional operator we track in this market.

Scroll sideways to see all columns.

Largest operators in Viareggio, ranked by local tracked listings.
# Operator Listings Airbnb score Booking.com score Portfolio reviews
1 Interhome 70 4.47 / 5 8.1 / 10 70,854
2 Ma Maison Vacation Rental 32 4.74 / 5 8.6 / 10 2,110
3 NOVASOL AS 26 4.37 / 5 7.7 / 10 25,670
4 Your.Rentals 19 4.28 / 5 7.6 / 10 13,803
5 GuestHost 18 4.51 / 5 7.7 / 10 117,114
6 Happy.Rentals 11 4.36 / 5 7.8 / 10 16,719
7 Belcanto Srl 9 4.87 / 5 8.8 / 10 600
8 Lucca Apartments and Villas 9 4.79 / 5 8.9 / 10 5,426
9 Geco Srl 5 4.69 / 5 8.4 / 10 4,502
10 Holidaysea srl 5 4.00 / 5 9.1 / 10 60

The other 15 professional operators in Viareggio

Local listings

Browse the full Italy operator directory →

Operators enter the index after reaching 26 listings across mainland Italy, Sicily and Sardinia and count Viareggio among their markets. See the full interactive Viareggio market report for additional filters and operator comparisons.

How Viareggio compares

Viareggio ranks 69th of 1,049 tracked markets in mainland Italy, Sicily and Sardinia, with 0.2% of tracked supply in this coverage. Markets of similar size:

Photo credits

Browse the full Italy city directory or the Italy market report .

Viareggio market FAQ

How many short-term rentals are in Viareggio?

Viareggio has 1,375 short-term rental listings as of July 2026: 828 on Airbnb and 547 on Booking.com.

Who is the largest short-term rental operator in Viareggio?

The largest professional operator in Viareggio is Interhome, with 70 local listings.

How professionalised is the Viareggio short-term rental market?

18% of Viareggio's listings (241 of 1,375) are run by operators with 26 or more listings, in line with the median of 1,049 markets across mainland Italy, Sicily and Sardinia (17%). Booking.com supply is more professionalised than Airbnb's: 23% of Booking.com listings sit with operators of that size, against 14% on Airbnb. The 25 named professional operators run 232 local listings between them, and the three largest — Interhome, Ma Maison Vacation Rental and NOVASOL AS — account for 55% of that. The other 9 listings run by operators with 26 or more listings belong to operators without a published profile.

Is Airbnb or Booking.com bigger in Viareggio?

In Viareggio, Airbnb leads with 828 listings (60%), versus 547 on Booking.com (40%).

How many professional operators run listings in Viareggio?

25 named professional operators run listings in Viareggio. The full roster is listed on this page, and the interactive market report maps every listing.

About this data

Figures come from myDataValue's cross-platform market snapshot of 1,375 public short-term rental listings in Viareggio, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across mainland Italy, Sicily and Sardinia. Snapshot dates: Airbnb , Booking.com .

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