myDataValue

Short-term rentals in Villa Rosa

Villa Rosa has 268 tracked short-term rental listings in myDataValue's November 2026 snapshot, 156 on Airbnb and 112 on Booking.com. That ranks it 845th of 1,049 short-term rental markets across mainland Italy, Sicily and Sardinia, with 58% of its listings on Airbnb. 15% of supply is run by professional operators, below the median market's 19%, led by My.Ho Casa Srl (8 listings). Counts are tracked public listings, not total supply.

Data updated

Tracked listings
268
Market rank
#845 / 1,049
Coverage share
under 0.1%
Named professional operators
4

Airbnb vs Booking.com in Villa Rosa

In Villa Rosa, Airbnb leads with 156 listings (58%), versus 112 on Booking.com (42%).

Where the listings are in Villa Rosa

The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.

Airbnb Booking.com 215 sampled locations from 268 tracked listings — open the full interactive report

Market structure in Villa Rosa

Professional operators hold a similar share on both platforms: 15% of Airbnb listings and 16% of Booking.com listings. The 4 named professional operators run 23 local listings between them, and the three largest — My.Ho Casa Srl, Geco Srl and NOVASOL AS — account for 83% of that. The other 18 listings run by operators with 26 or more listings belong to operators without a published profile.

Professional share
15%
Median market
19%
Single-listing hosts
37%

Listings by operator portfolio size

Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.

  • Single listing 99
  • 2–5 listings 74
  • 6–25 listings 54
  • 26+ (professional) 41

Listings by property type

Apartments & flats make up 69% of Villa Rosa's classified listings, followed by B&Bs & guest houses (10%).

  • Apartments & flats 186
  • B&Bs & guest houses 28
  • Houses, cottages & holiday homes 24
  • Hotels & hostels 17
  • Unique & outdoor 7
  • Private & shared rooms 6

Largest operators in Villa Rosa

Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Italy listings. The table covers every professional operator we track in this market.

Scroll sideways to see all columns.

Largest operators in Villa Rosa, ranked by local tracked listings.
# Operator Listings Airbnb score Booking.com score Portfolio reviews
1 My.Ho Casa Srl 8 4.48 / 5 — 94
2 Geco Srl 6 4.60 / 5 8.5 / 10 5,648
3 NOVASOL AS 5 4.39 / 5 7.7 / 10 27,363
4 Belvilla by OYO 4 4.53 / 5 8.0 / 10 13,781

Browse the full Italy operator directory →

Operators enter the index after reaching 26 listings across mainland Italy, Sicily and Sardinia and count Villa Rosa among their markets. See the full interactive Villa Rosa market report for additional filters and operator comparisons.

How Villa Rosa compares

Villa Rosa ranks 845th of 1,049 tracked markets in mainland Italy, Sicily and Sardinia, with under 0.1% of tracked supply in this coverage. Markets of similar size:

Photo credits
  • Lucignano: Photo: Lucignano panorama dalla fortezza by Edisonblus · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
  • San Donato in Poggio: Photo: San donato hill view by Lothur · CC0 · cropped and resized for display, via Wikimedia Commons
  • Trevignano Romano: Photo: Trevignanoa3 by Emo at Italian Wikipedia · Public domain · cropped and resized for display, via Wikimedia Commons
  • Molveno: Photo: Molveno01 by de:user:CTHOE · CC BY-SA 2.0 de · cropped and resized for display, via Wikimedia Commons
  • Moniga: Photo: Moniga del Garda Castello 001 by Janericloebe · Public domain · cropped and resized for display, via Wikimedia Commons

Browse the full Italy city directory or the Italy market report .

Villa Rosa market FAQ

How many short-term rentals are in Villa Rosa?

Villa Rosa has 268 short-term rental listings as of November 2026: 156 on Airbnb and 112 on Booking.com.

Who is the largest short-term rental operator in Villa Rosa?

The largest professional operator in Villa Rosa is My.Ho Casa Srl, with 8 local listings.

How professionalised is the Villa Rosa short-term rental market?

15% of Villa Rosa's listings (41 of 268) are run by operators with 26 or more listings, below the median of 1,049 markets across mainland Italy, Sicily and Sardinia (19%). Professional operators hold a similar share on both platforms: 15% of Airbnb listings and 16% of Booking.com listings. The 4 named professional operators run 23 local listings between them, and the three largest — My.Ho Casa Srl, Geco Srl and NOVASOL AS — account for 83% of that. The other 18 listings run by operators with 26 or more listings belong to operators without a published profile.

Is Airbnb or Booking.com bigger in Villa Rosa?

In Villa Rosa, Airbnb leads with 156 listings (58%), versus 112 on Booking.com (42%).

How many professional operators run listings in Villa Rosa?

4 named professional operators run listings in Villa Rosa. The full roster is listed on this page, and the interactive market report maps every listing.

About this data

Figures come from myDataValue's cross-platform market snapshot of 268 public short-term rental listings in Villa Rosa, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across mainland Italy, Sicily and Sardinia. Snapshot dates: Airbnb , Booking.com .

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