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Short-term rentals in Viterbo

Viterbo has 895 tracked short-term rental listings in myDataValue's November 2026 snapshot, 441 on Airbnb and 454 on Booking.com. That ranks it 147th of 1,049 short-term rental markets across mainland Italy, Sicily and Sardinia, with listings split almost evenly between Booking.com (51%) and Airbnb (49%). 2% of supply is run by professional operators, below the median market's 19%, led by NOVASOL AS (10 listings). Counts are tracked public listings, not total supply.

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Photo: Viterbo IMG 1537 by Wikimedia Commons contributors · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons

Data updated

Tracked listings
895
Market rank
#147 / 1,049
Coverage share
0.1%
Named professional operators
9

Airbnb vs Booking.com in Viterbo

In Viterbo, supply is split almost evenly: 454 listings on Booking.com (51%) and 441 on Airbnb (49%).

Where the listings are in Viterbo

The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.

Airbnb Booking.com 250 sampled locations from 895 tracked listings — open the full interactive report

Market structure in Viterbo

Professional operators hold a similar share on both platforms: 2% of Airbnb listings and 2% of Booking.com listings. The 9 named professional operators run 28 local listings between them, and the three largest — NOVASOL AS, Gian Paolo and Leavetown Vacations — account for 61% of that.

Professional share
2%
Median market
19%
Single-listing hosts
57%

Listings by operator portfolio size

Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.

  • Single listing 511
  • 2–5 listings 315
  • 6–25 listings 49
  • 26+ (professional) 20

Listings by property type

Apartments & flats make up 50% of Viterbo's classified listings, followed by Houses, cottages & holiday homes (23%).

  • Apartments & flats 447
  • Houses, cottages & holiday homes 204
  • B&Bs & guest houses 143
  • Private & shared rooms 53
  • Hotels & hostels 40
  • Unique & outdoor 7
  • Other 1

Largest operators in Viterbo

Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Italy listings. The table covers every professional operator we track in this market.

Scroll sideways to see all columns.

Largest operators in Viterbo, ranked by local tracked listings.
# Operator Listings Airbnb score Booking.com score Portfolio reviews
1 NOVASOL AS 10 4.39 / 5 7.7 / 10 27,363
2 Gian Paolo 4 4.86 / 5 9.2 / 10 7,281
3 Leavetown Vacations 3 4.00 / 5 8.5 / 10 63,984
4 Pier Paolo 3 4.78 / 5 8.9 / 10 12,175
5 Emma Villas 2 4.79 / 5 9.0 / 10 1,968
6 Maison Métropole 2 4.39 / 5 7.8 / 10 4,310
7 Mmega Homes and Villas 2 4.51 / 5 7.6 / 10 14,742
8 bestwestern.com 1 4.63 / 5 8.5 / 10 185,197
9 Interhome 1 4.48 / 5 8.1 / 10 70,791

Browse the full Italy operator directory →

Operators enter the index after reaching 26 listings across mainland Italy, Sicily and Sardinia and count Viterbo among their markets. See the full interactive Viterbo market report for additional filters and operator comparisons.

How Viterbo compares

Viterbo ranks 147th of 1,049 tracked markets in mainland Italy, Sicily and Sardinia, with 0.1% of tracked supply in this coverage. Markets of similar size:

Photo credits

Browse the full Italy city directory or the Italy market report .

Viterbo market FAQ

How many short-term rentals are in Viterbo?

Viterbo has 895 short-term rental listings as of November 2026: 441 on Airbnb and 454 on Booking.com.

Who is the largest short-term rental operator in Viterbo?

The largest professional operator in Viterbo is NOVASOL AS, with 10 local listings.

How professionalised is the Viterbo short-term rental market?

2% of Viterbo's listings (20 of 895) are run by operators with 26 or more listings, below the median of 1,049 markets across mainland Italy, Sicily and Sardinia (19%). Professional operators hold a similar share on both platforms: 2% of Airbnb listings and 2% of Booking.com listings. The 9 named professional operators run 28 local listings between them, and the three largest — NOVASOL AS, Gian Paolo and Leavetown Vacations — account for 61% of that.

Is Airbnb or Booking.com bigger in Viterbo?

In Viterbo, supply is split almost evenly: 454 listings on Booking.com (51%) and 441 on Airbnb (49%).

How many professional operators run listings in Viterbo?

9 named professional operators run listings in Viterbo. The full roster is listed on this page, and the interactive market report maps every listing.

About this data

Figures come from myDataValue's cross-platform market snapshot of 895 public short-term rental listings in Viterbo, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across mainland Italy, Sicily and Sardinia. Snapshot dates: Airbnb , Booking.com .

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