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Short-term rentals in Horta

Horta is the 100th-largest of 124 short-term rental markets across Portugal: 319 listings, all on Booking.com. 4% of supply is run by professional operators, below the median market's 13%. The largest named operator, FRIJOC - INVESTIMENTOS TURISTICOS, LDA, runs a single local listing.

Explore the interactive Horta report
View of Horta
Photo: Vista de Horta desde el mirador de Nossa Senhora da Conceição, Isla de Fayal, Azores, Portugal, 2020-07-26, DD 13 by Diego Delso · CC BY-SA 4.0 · resized for display, via Wikimedia Commons

Data updated

Tracked listings
319
Market rank
#100 / 124
National share
0.2%
Named professional operators
3

Platform coverage in Horta

Horta has 319 Booking.com listings and none on Airbnb, so the two platforms cannot be compared.

Where the listings are in Horta

The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.

Airbnb Booking.com 250 sampled locations from 319 tracked listings — open the full interactive report

Market structure in Horta

The 3 named professional operators — FRIJOC - INVESTIMENTOS TURISTICOS, LDA, homerez.com and Pestana Hotel Group — run 3 local listings between them. The other 11 listings run by operators with 26 or more listings belong to operators without a published profile.

Professional share
4%
Median market
13%
Single-listing hosts
54%

Listings by operator portfolio size

Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.

  • Single listing 171
  • 2–5 listings 126
  • 6–25 listings 8
  • 26+ (professional) 14

Listings by property type

Houses, cottages & holiday homes make up 40% of Horta's classified listings, followed by Apartments & flats (36%).

  • Houses, cottages & holiday homes 128
  • Apartments & flats 114
  • B&Bs & guest houses 40
  • Hotels & hostels 30
  • Unique & outdoor 5
  • Private & shared rooms 2

Largest operators in Horta

Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Portugal listings. The table covers every professional operator we track in this market.

Scroll sideways to see all columns.

Largest operators in Horta, ranked by local tracked listings.
# Operator Listings Airbnb score Booking.com score Portfolio reviews
1 FRIJOC - INVESTIMENTOS TURISTICOS, LDA 1 — 8.1 / 10 724
2 homerez.com 1 4.56 / 5 8.3 / 10 4,095
3 Pestana Hotel Group 1 — 8.6 / 10 80,995

Browse the full Portugal operator directory →

Operators enter the index after reaching 26 listings across Portugal and count Horta among their markets. See the full interactive Horta market report for additional filters and operator comparisons.

How Horta compares

Horta ranks 100th of 124 tracked markets in Portugal, with 0.2% of tracked supply in this coverage. Markets of similar size:

Photo credits

Browse the full Portugal city directory or the Portugal market report .

Horta market FAQ

How many short-term rentals are in Horta?

Horta has 319 short-term rental listings as of August 2026, all on Booking.com.

Who is the largest short-term rental operator in Horta?

Professional operators have only a small footprint in Horta. The largest local presence is FRIJOC - INVESTIMENTOS TURISTICOS, LDA, with 1 listing.

How professionalised is the Horta short-term rental market?

4% of Horta's listings (14 of 319) are run by operators with 26 or more listings, below the median of 124 markets across Portugal (13%). The 3 named professional operators — FRIJOC - INVESTIMENTOS TURISTICOS, LDA, homerez.com and Pestana Hotel Group — run 3 local listings between them. The other 11 listings run by operators with 26 or more listings belong to operators without a published profile.

Is Airbnb or Booking.com bigger in Horta?

Horta has 319 Booking.com listings and none on Airbnb, so the two platforms cannot be compared.

How many professional operators run listings in Horta?

3 named professional operators run listings in Horta. The full roster is listed on this page, and the interactive market report maps every listing.

About this data

Figures come from myDataValue's cross-platform market snapshot of 319 public short-term rental listings in Horta, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across Portugal. Snapshot dates: Airbnb , Booking.com .

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