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Short-term rentals in Salema

Salema is the 76th-largest of 124 short-term rental markets across Portugal: 408 listings, 72% on Airbnb. 27% of supply is run by professional operators, above the median market's 13%, led by Rental Valley (19 listings).

View of Salema
Photo: Salema Beach by Joseolgon · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons

Data updated

Tracked listings
408
Market rank
#76 / 124
National share
0.3%
Named professional operators
7

Airbnb vs Booking.com in Salema

In Salema, Airbnb leads with 293 listings (72%), 2.5× the 115 on Booking.com (28%).

Where the listings are in Salema

The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.

Airbnb Booking.com 250 sampled locations from 408 tracked listings — open the full interactive report

Market structure in Salema

Professional operators hold a similar share on both platforms: 26% of Airbnb listings and 30% of Booking.com listings. The 7 named professional operators run 42 local listings between them, and the three largest — Rental Valley, Vilalaia Lda and Belvilla by OYO — account for 76% of that. The other 69 listings run by operators with 26 or more listings belong to operators without a published profile.

Professional share
27%
Median market
13%
Single-listing hosts
43%

Listings by operator portfolio size

Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.

  • Single listing 174
  • 2–5 listings 83
  • 6–25 listings 40
  • 26+ (professional) 111

Listings by property type

Houses, cottages & holiday homes make up 69% of Salema's classified listings, followed by Apartments & flats (22%).

  • Houses, cottages & holiday homes 277
  • Apartments & flats 87
  • Private & shared rooms 20
  • B&Bs & guest houses 9
  • Hotels & hostels 7
  • Other 4
  • Unique & outdoor 4

Largest operators in Salema

Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Portugal listings. The table covers every professional operator we track in this market.

Scroll sideways to see all columns.

Largest operators in Salema, ranked by local tracked listings.
# Operator Listings Airbnb score Booking.com score Portfolio reviews
1 Rental Valley 19 4.66 / 5 8.4 / 10 10,921
2 Vilalaia Lda 8 4.76 / 5 8.5 / 10 630
3 Belvilla by OYO 5 4.71 / 5 8.6 / 10 1,207
4 Seewest Lda 4 4.57 / 5 8.6 / 10 2,431
5 Algarve Holiday Lets 2 4.81 / 5 8.6 / 10 398
6 Feels Like Home 2 4.44 / 5 8.0 / 10 53,634
7 MOJE Holiday 2 4.58 / 5 8.3 / 10 484

Browse the full Portugal operator directory →

Operators enter the index after reaching 26 listings across Portugal and count Salema among their markets. See the full interactive Salema market report for additional filters and operator comparisons.

How Salema compares

Salema ranks 76th of 124 tracked markets in Portugal, with 0.3% of tracked supply in this coverage. Markets of similar size:

Photo credits

Browse the full Portugal city directory or the Portugal market report .

Salema market FAQ

How many short-term rentals are in Salema?

Salema has 408 short-term rental listings as of August 2026: 293 on Airbnb and 115 on Booking.com.

Who is the largest short-term rental operator in Salema?

The largest professional operator in Salema is Rental Valley, with 19 local listings.

How professionalised is the Salema short-term rental market?

27% of Salema's listings (111 of 408) are run by operators with 26 or more listings, above the median of 124 markets across Portugal (13%). Professional operators hold a similar share on both platforms: 26% of Airbnb listings and 30% of Booking.com listings. The 7 named professional operators run 42 local listings between them, and the three largest — Rental Valley, Vilalaia Lda and Belvilla by OYO — account for 76% of that. The other 69 listings run by operators with 26 or more listings belong to operators without a published profile.

Is Airbnb or Booking.com bigger in Salema?

In Salema, Airbnb leads with 293 listings (72%), 2.5× the 115 on Booking.com (28%).

How many professional operators run listings in Salema?

7 named professional operators run listings in Salema. The full roster is listed on this page, and the interactive market report maps every listing.

About this data

Figures come from myDataValue's cross-platform market snapshot of 408 public short-term rental listings in Salema, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across Portugal. Snapshot dates: Airbnb , Booking.com .

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