Short-term rentals in Ayr
Ayr is the 251st-largest of 597 short-term rental markets across the United Kingdom: 623 listings, 57% on Airbnb. 40% of supply is run by professional operators, in line with the median market's 39%, led by Cottages.com (74 listings).
Data updated
- Tracked listings
- 623
- Market rank
- #251 / 597
- National share
- 0.1%
- Named professional operators
- 9
Airbnb vs Booking.com in Ayr
In Ayr, Airbnb leads with 352 listings (57%), versus 271 on Booking.com (43%).
Where the listings are in Ayr
The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.
Market structure in Ayr
Booking.com supply is more professionalised than Airbnb's: 44% of Booking.com listings sit with operators of that size, against 37% on Airbnb. The 9 named professional operators run 183 local listings between them, and the three largest — Cottages.com, Donnini Apartments and holidaycottages.co.uk — account for 85% of that. The other 66 listings run by operators with 26 or more listings belong to operators without a published profile.
- Professional share
- 40%
- Median market
- 39%
- Single-listing hosts
- 26%
Listings by operator portfolio size
Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.
Listings by property type
Houses, cottages & holiday homes make up 46% of Ayr's classified listings, followed by Apartments & flats (32%).
Largest operators in Ayr
Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked United Kingdom listings. The table covers every professional operator we track in this market.
Scroll sideways to see all columns.
| # | Operator | Listings | Airbnb score | Booking.com score | Portfolio reviews |
|---|---|---|---|---|---|
| 1 | Cottages.com | 74 | 4.77 / 5 | 9.0 / 10 | 217,587 |
| 2 | Donnini Apartments | 70 | 4.53 / 5 | 8.0 / 10 | 3,012 |
| 3 | holidaycottages.co.uk | 11 | 4.73 / 5 | 8.9 / 10 | 73,474 |
| 4 | Travelnest Ltd | 8 | 4.56 / 5 | 8.0 / 10 | 95,073 |
| 5 | Sykes Holiday Cottages | 7 | 4.70 / 5 | 8.9 / 10 | 179,990 |
| 6 | Hoseasons | 6 | 4.66 / 5 | 8.6 / 10 | 11,713 |
| 7 | Your.Rentals | 4 | 4.62 / 5 | 7.4 / 10 | 11,822 |
| 8 | Cozyhost Short Stays | 2 | 4.69 / 5 | 8.9 / 10 | 566 |
| 9 | Adagio Aparthotel | 1 | 4.78 / 5 | 8.0 / 10 | 790,934 |
Browse the full United Kingdom operator directory →
Operators enter the index after reaching 26 listings across the United Kingdom and count Ayr among their markets. See the full interactive Ayr market report for additional filters and operator comparisons.
How Ayr compares
Ayr ranks 251st of 597 tracked markets in the United Kingdom, with 0.1% of tracked supply in this coverage. Markets of similar size:
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Port Seton 626 listings
-
Saltburn-by-the-Sea 624 listings
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Stockton-on-Tees 624 listings
-
Porthleven 623 listings
-
Moffat 622 listings
-
Ballycastle 621 listings
Photo credits
- Port Seton: Photo: Cockenzie High Street - geograph.org.uk - 830824 by Richard Webb · CC BY-SA 2.0 · cropped and resized for display, via Wikimedia Commons
- Saltburn-by-the-Sea: Photo: Saltburn-by-the-Sea, Redcar and Cleveland taken 1963 - geograph.org.uk - 803854 by William Matthews · CC BY-SA 2.0 · cropped and resized for display, via Wikimedia Commons
- Stockton-on-Tees: Photo: Town Hall and Shambles Market Hall, Stockton on Tees by Petegal-half · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Porthleven: Photo: Porthleven Harbour - geograph.org.uk - 218946 by Pam Brophy · CC BY-SA 2.0 · cropped and resized for display, via Wikimedia Commons
- Moffat: Photo: Moffat from the hills by The original uploader was Robma at English Wikipedia . · CC BY-SA 2.5 · cropped and resized for display, via Wikimedia Commons
- Ballycastle: Photo: Ballycastle Harbour - geograph.org.uk - 468327 by Anne Burgess · CC BY-SA 2.0 · cropped and resized for display, via Wikimedia Commons
Browse the full United Kingdom city directory or the United Kingdom market report .
Ayr market FAQ
How many short-term rentals are in Ayr?
Ayr has 623 short-term rental listings as of August 2026: 352 on Airbnb and 271 on Booking.com.
Who is the largest short-term rental operator in Ayr?
The largest professional operator in Ayr is Cottages.com, with 74 local listings.
How professionalised is the Ayr short-term rental market?
40% of Ayr's listings (249 of 623) are run by operators with 26 or more listings, in line with the median of 597 markets across the United Kingdom (39%). Booking.com supply is more professionalised than Airbnb's: 44% of Booking.com listings sit with operators of that size, against 37% on Airbnb. The 9 named professional operators run 183 local listings between them, and the three largest — Cottages.com, Donnini Apartments and holidaycottages.co.uk — account for 85% of that. The other 66 listings run by operators with 26 or more listings belong to operators without a published profile.
Is Airbnb or Booking.com bigger in Ayr?
In Ayr, Airbnb leads with 352 listings (57%), versus 271 on Booking.com (43%).
How many professional operators run listings in Ayr?
9 named professional operators run listings in Ayr. The full roster is listed on this page, and the interactive market report maps every listing.
About this data
Figures come from myDataValue's cross-platform market snapshot of 623 public short-term rental listings in Ayr, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across the United Kingdom. Snapshot dates: Airbnb , Booking.com .
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