Short-term rentals in Farnborough
Farnborough has 107 tracked short-term rental listings in myDataValue's November 2026 snapshot, 71 on Airbnb and 36 on Booking.com. That ranks it 594th of 597 short-term rental markets across the United Kingdom, with 66% of its listings on Airbnb. 26% of supply is run by professional operators, below the median market's 41%. The largest named operator, We Stay Ltd, runs 2 local listings. Counts are tracked public listings, not total supply.
Data updated
- Tracked listings
- 107
- Market rank
- #594 / 597
- National share
- under 0.1%
- Named professional operators
- 2
Airbnb vs Booking.com in Farnborough
In Farnborough, Airbnb leads with 71 listings (66%), versus 36 on Booking.com (34%).
Where the listings are in Farnborough
The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.
Market structure in Farnborough
Booking.com supply is more professionalised than Airbnb's: 42% of Booking.com listings sit with operators of that size, against 18% on Airbnb. The 2 named professional operators — We Stay Ltd and HelloGuest Limited — run 3 local listings between them. The other 25 listings run by operators with 26 or more listings belong to operators without a published profile.
- Professional share
- 26%
- Median market
- 41%
- Single-listing hosts
- 47%
Listings by operator portfolio size
Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.
Listings by property type
Houses, cottages & holiday homes make up 38% of Farnborough's classified listings, followed by Apartments & flats (22%).
Largest operators in Farnborough
Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked United Kingdom listings. The table covers every professional operator we track in this market.
Scroll sideways to see all columns.
| # | Operator | Listings | Airbnb score | Booking.com score | Portfolio reviews |
|---|---|---|---|---|---|
| 1 | We Stay Ltd | 2 | 4.78 / 5 | 8.8 / 10 | 1,098 |
| 2 | HelloGuest Limited | 1 | 4.71 / 5 | 8.1 / 10 | 8,648 |
Browse the full United Kingdom operator directory →
Operators enter the index after reaching 26 listings across the United Kingdom and count Farnborough among their markets. See the full interactive Farnborough market report for additional filters and operator comparisons.
How Farnborough compares
Farnborough ranks 594th of 597 tracked markets in the United Kingdom, with under 0.1% of tracked supply in this coverage. Markets of similar size:
-
Skegness 118 listings
-
Godshill 112 listings
-
Rotherham 108 listings
-
Newton 95 listings
-
Shaldon 83 listings
-
Broadway 71 listings
Photo credits
- Skegness: Photo: Skegness Clock Tower - geograph.org.uk - 1762444 by Mr M Evison · CC BY-SA 2.0 · cropped and resized for display, via Wikimedia Commons
- Godshill: Photo: Thatched cottages, Godshill, Isle of Wight, England by ITookSomePhotos · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
- Rotherham: Photo: Norfolk Street, Rotherham - geograph.org.uk - 58389 by Christopher Thomas · CC BY-SA 2.0 · cropped and resized for display, via Wikimedia Commons
- Newton: Photo: All Saints church, Newton, Suffolk - geograph.org.uk - 146348 by Robert Edwards · CC BY-SA 2.0 · cropped and resized for display, via Wikimedia Commons
- Shaldon: Photo: Shaldon Sign - geograph.org.uk - 1011287 by paul dickson · CC BY-SA 2.0 · cropped and resized for display, via Wikimedia Commons
- Broadway: Photo: Congregational Chapel, Broadway - geograph.org.uk - 157048 by Derek Harper · CC BY-SA 2.0 · cropped and resized for display, via Wikimedia Commons
Browse the full United Kingdom city directory or the United Kingdom market report .
Farnborough market FAQ
How many short-term rentals are in Farnborough?
Farnborough has 107 short-term rental listings as of November 2026: 71 on Airbnb and 36 on Booking.com.
Who is the largest short-term rental operator in Farnborough?
Professional operators have only a small footprint in Farnborough. The largest local presence is We Stay Ltd, with 2 listings.
How professionalised is the Farnborough short-term rental market?
26% of Farnborough's listings (28 of 107) are run by operators with 26 or more listings, below the median of 597 markets across the United Kingdom (41%). Booking.com supply is more professionalised than Airbnb's: 42% of Booking.com listings sit with operators of that size, against 18% on Airbnb. The 2 named professional operators — We Stay Ltd and HelloGuest Limited — run 3 local listings between them. The other 25 listings run by operators with 26 or more listings belong to operators without a published profile.
Is Airbnb or Booking.com bigger in Farnborough?
In Farnborough, Airbnb leads with 71 listings (66%), versus 36 on Booking.com (34%).
How many professional operators run listings in Farnborough?
2 named professional operators run listings in Farnborough. The full roster is listed on this page, and the interactive market report maps every listing.
About this data
Figures come from myDataValue's cross-platform market snapshot of 107 public short-term rental listings in Farnborough, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across the United Kingdom. Snapshot dates: Airbnb , Booking.com .
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