myDataValue

Short-term rentals in Fort William

Fort William has 1,762 tracked short-term rental listings in myDataValue's November 2026 snapshot, 1,068 on Airbnb and 694 on Booking.com. That ranks it 32nd of 597 short-term rental markets across the United Kingdom, with 61% of its listings on Airbnb. 23% of supply is run by professional operators, below the median market's 41%, led by West Holidays (187 listings). Counts are tracked public listings, not total supply.

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View of Fort William
Photo: Fort William High Street by Dbx54 at English Wikipedia · Public domain · cropped and resized for display, via Wikimedia Commons

Data updated

Tracked listings
1,762
Market rank
#32 / 597
National share
0.3%
Named professional operators
12

Airbnb vs Booking.com in Fort William

In Fort William, Airbnb leads with 1,068 listings (61%), versus 694 on Booking.com (39%).

Where the listings are in Fort William

The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.

Airbnb Booking.com 250 sampled locations from 1,762 tracked listings — open the full interactive report

Market structure in Fort William

Booking.com supply is more professionalised than Airbnb's: 28% of Booking.com listings sit with operators of that size, against 19% on Airbnb. The 12 named professional operators run 374 local listings between them, and the three largest — West Holidays, Cottages.com and Sykes Holiday Cottages — account for 83% of that. The other 24 listings run by operators with 26 or more listings belong to operators without a published profile.

Professional share
23%
Median market
41%
Single-listing hosts
32%

Listings by operator portfolio size

Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.

  • Single listing 570
  • 2–5 listings 511
  • 6–25 listings 283
  • 26+ (professional) 398

Listings by property type

Houses, cottages & holiday homes make up 47% of Fort William's classified listings, followed by Apartments & flats (26%).

  • Houses, cottages & holiday homes 828
  • Apartments & flats 452
  • B&Bs & guest houses 170
  • Unique & outdoor 112
  • Private & shared rooms 102
  • Hotels & hostels 95
  • Other 3

Largest operators in Fort William

Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked United Kingdom listings. Together, the table and directory cover every professional operator we track in this market.

Scroll sideways to see all columns.

Largest operators in Fort William, ranked by local tracked listings.
# Operator Listings Airbnb score Booking.com score Portfolio reviews
1 West Holidays 187 4.78 / 5 8.9 / 10 11,835
2 Cottages.com 84 4.77 / 5 9.0 / 10 221,687
3 Sykes Holiday Cottages 41 4.69 / 5 8.9 / 10 184,961
4 holidaycottages.co.uk 20 4.73 / 5 8.8 / 10 82,888
5 UK Haven Stays 18 4.16 / 5 7.7 / 10 9,421
6 Port Isaac Bay Holidays 7 4.84 / 5 9.1 / 10 138,199
7 ALSENED LTD 5 3.38 / 5 6.4 / 10 153,888
8 Finest Retreats 4 4.65 / 5 8.5 / 10 14,946
9 Cumbrian Cottage Holidays 3 4.87 / 5 9.1 / 10 77,518
10 Blok Property Management 2 4.74 / 5 8.6 / 10 611

The other 2 professional operators in Fort William

Local listings

Browse the full United Kingdom operator directory →

Operators enter the index after reaching 26 listings across the United Kingdom and count Fort William among their markets. See the full interactive Fort William market report for additional filters and operator comparisons.

How Fort William compares

Fort William ranks 32nd of 597 tracked markets in the United Kingdom, with 0.3% of tracked supply in this coverage. Markets of similar size:

Photo credits

Browse the full United Kingdom city directory or the United Kingdom market report .

Fort William market FAQ

How many short-term rentals are in Fort William?

Fort William has 1,762 short-term rental listings as of November 2026: 1,068 on Airbnb and 694 on Booking.com.

Who is the largest short-term rental operator in Fort William?

The largest professional operator in Fort William is West Holidays, with 187 local listings.

How professionalised is the Fort William short-term rental market?

23% of Fort William's listings (398 of 1,762) are run by operators with 26 or more listings, below the median of 597 markets across the United Kingdom (41%). Booking.com supply is more professionalised than Airbnb's: 28% of Booking.com listings sit with operators of that size, against 19% on Airbnb. The 12 named professional operators run 374 local listings between them, and the three largest — West Holidays, Cottages.com and Sykes Holiday Cottages — account for 83% of that. The other 24 listings run by operators with 26 or more listings belong to operators without a published profile.

Is Airbnb or Booking.com bigger in Fort William?

In Fort William, Airbnb leads with 1,068 listings (61%), versus 694 on Booking.com (39%).

How many professional operators run listings in Fort William?

12 named professional operators run listings in Fort William. The full roster is listed on this page, and the interactive market report maps every listing.

About this data

Figures come from myDataValue's cross-platform market snapshot of 1,762 public short-term rental listings in Fort William, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across the United Kingdom. Snapshot dates: Airbnb , Booking.com .

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