Short-term rentals in Fort William
Fort William is the 32nd-largest of 597 short-term rental markets across the United Kingdom: 1,761 listings, 61% on Airbnb. 21% of supply is run by professional operators, below the median market's 39%, led by West Holidays (184 listings).
Data updated
- Tracked listings
- 1,761
- Market rank
- #32 / 597
- National share
- 0.3%
- Named professional operators
- 10
Airbnb vs Booking.com in Fort William
In Fort William, Airbnb leads with 1,067 listings (61%), versus 694 on Booking.com (39%).
Where the listings are in Fort William
The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.
Market structure in Fort William
Booking.com supply is more professionalised than Airbnb's: 28% of Booking.com listings sit with operators of that size, against 17% on Airbnb. The 10 named professional operators run 352 local listings between them, and the three largest — West Holidays, Cottages.com and Sykes Holiday Cottages — account for 88% of that. The other 26 listings run by operators with 26 or more listings belong to operators without a published profile.
- Professional share
- 21%
- Median market
- 39%
- Single-listing hosts
- 35%
Listings by operator portfolio size
Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.
Listings by property type
Houses, cottages & holiday homes make up 47% of Fort William's classified listings, followed by Apartments & flats (26%).
Largest operators in Fort William
Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked United Kingdom listings. The table covers every professional operator we track in this market.
Scroll sideways to see all columns.
| # | Operator | Listings | Airbnb score | Booking.com score | Portfolio reviews |
|---|---|---|---|---|---|
| 1 | West Holidays | 184 | 4.78 / 5 | 8.9 / 10 | 11,840 |
| 2 | Cottages.com | 86 | 4.77 / 5 | 9.0 / 10 | 217,587 |
| 3 | Sykes Holiday Cottages | 41 | 4.70 / 5 | 8.9 / 10 | 179,990 |
| 4 | holidaycottages.co.uk | 18 | 4.73 / 5 | 8.9 / 10 | 73,474 |
| 5 | Port Isaac Bay Holidays | 7 | 4.85 / 5 | 9.1 / 10 | 138,189 |
| 6 | ALSENED LTD | 5 | 3.45 / 5 | 6.4 / 10 | 152,134 |
| 7 | Finest Retreats | 4 | 4.64 / 5 | 8.5 / 10 | 13,960 |
| 8 | Cumbrian Cottage Holidays | 3 | 4.87 / 5 | 9.1 / 10 | 78,520 |
| 9 | Blok Property Management | 2 | 4.74 / 5 | 8.4 / 10 | 584 |
| 10 | Clark Anderson Properties | 2 | 4.82 / 5 | 9.0 / 10 | 4,290 |
Browse the full United Kingdom operator directory →
Operators enter the index after reaching 26 listings across the United Kingdom and count Fort William among their markets. See the full interactive Fort William market report for additional filters and operator comparisons.
How Fort William compares
Fort William ranks 32nd of 597 tracked markets in the United Kingdom, with 0.3% of tracked supply in this coverage. Markets of similar size:
-
Newquay 1,897 listings
-
Chester 1,828 listings
-
Plymouth 1,817 listings
-
Cheltenham 1,720 listings
-
Milton Keynes 1,716 listings
-
Aberdeen 1,711 listings
Photo credits
- Newquay: Photo: Newquayhill by Kicior99 · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Chester: Photo: Bridge Street, Chester by Crashlanded · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Plymouth: Photo: Plymouth from Mount Batten - geograph.org.uk - 1580485 by Derek Harper · CC BY-SA 2.0 · cropped and resized for display, via Wikimedia Commons
- Cheltenham: Photo: Cheltenham.from.leckhampton.arp by Arpingstone · Public domain · cropped and resized for display, via Wikimedia Commons
- Milton Keynes: Photo: MK Montage by Tom walker · CC BY 3.0 · cropped and resized for display, via Wikimedia Commons
- Aberdeen: Photo: Aberdeen from Tollohill Woods by Ragazzi99 · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
Browse the full United Kingdom city directory or the United Kingdom market report .
Fort William market FAQ
How many short-term rentals are in Fort William?
Fort William has 1,761 short-term rental listings as of August 2026: 1,067 on Airbnb and 694 on Booking.com.
Who is the largest short-term rental operator in Fort William?
The largest professional operator in Fort William is West Holidays, with 184 local listings.
How professionalised is the Fort William short-term rental market?
21% of Fort William's listings (378 of 1,761) are run by operators with 26 or more listings, below the median of 597 markets across the United Kingdom (39%). Booking.com supply is more professionalised than Airbnb's: 28% of Booking.com listings sit with operators of that size, against 17% on Airbnb. The 10 named professional operators run 352 local listings between them, and the three largest — West Holidays, Cottages.com and Sykes Holiday Cottages — account for 88% of that. The other 26 listings run by operators with 26 or more listings belong to operators without a published profile.
Is Airbnb or Booking.com bigger in Fort William?
In Fort William, Airbnb leads with 1,067 listings (61%), versus 694 on Booking.com (39%).
How many professional operators run listings in Fort William?
10 named professional operators run listings in Fort William. The full roster is listed on this page, and the interactive market report maps every listing.
About this data
Figures come from myDataValue's cross-platform market snapshot of 1,761 public short-term rental listings in Fort William, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across the United Kingdom. Snapshot dates: Airbnb , Booking.com .
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