Short-term rentals in Guildford
Guildford is the 88th-largest of 597 short-term rental markets across the United Kingdom: 1,006 listings, 78% on Airbnb. 16% of supply is run by professional operators, below the median market's 39%, led by Cottages.com (43 listings).
Data updated
- Tracked listings
- 1,006
- Market rank
- #88 / 597
- National share
- 0.2%
- Named professional operators
- 15
Airbnb vs Booking.com in Guildford
In Guildford, Airbnb leads with 788 listings (78%), 3.6× the 218 on Booking.com (22%).
Where the listings are in Guildford
The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.
Market structure in Guildford
Booking.com supply is more professionalised than Airbnb's: 33% of Booking.com listings sit with operators of that size, against 11% on Airbnb. The 15 named professional operators run 111 local listings between them, and the three largest — Cottages.com, Sykes Holiday Cottages and Smarter Rent — account for 63% of that. The other 50 listings run by operators with 26 or more listings belong to operators without a published profile.
- Professional share
- 16%
- Median market
- 39%
- Single-listing hosts
- 51%
Listings by operator portfolio size
Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.
Listings by property type
Houses, cottages & holiday homes make up 39% of Guildford's classified listings, followed by Apartments & flats (19%).
Largest operators in Guildford
Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked United Kingdom listings. Together, the table and directory cover every professional operator we track in this market.
Scroll sideways to see all columns.
| # | Operator | Listings | Airbnb score | Booking.com score | Portfolio reviews |
|---|---|---|---|---|---|
| 1 | Cottages.com | 43 | 4.77 / 5 | 9.0 / 10 | 217,587 |
| 2 | Sykes Holiday Cottages | 16 | 4.70 / 5 | 8.9 / 10 | 179,990 |
| 3 | Smarter Rent | 11 | 4.70 / 5 | 8.4 / 10 | 1,653 |
| 4 | holidaycottages.co.uk | 10 | 4.73 / 5 | 8.9 / 10 | 73,474 |
| 5 | HelloGuest Limited | 9 | 4.71 / 5 | 8.1 / 10 | 7,597 |
| 6 | Pass the Keys | 5 | 4.75 / 5 | 8.1 / 10 | 62,567 |
| 7 | Hoseasons | 4 | 4.66 / 5 | 8.6 / 10 | 11,713 |
| 8 | Rose Platinum Properties | 3 | 4.48 / 5 | 7.0 / 10 | 487 |
| 9 | 53 Degrees Property | 2 | 4.70 / 5 | 8.0 / 10 | 4,237 |
| 10 | Staybridge Suites | 2 | 4.58 / 5 | 8.3 / 10 | 1,020,187 |
The other 5 professional operators in Guildford
Local listings
- Travelnest Ltd 2 listings
- Adagio Aparthotel 1 listing
- Oliver's Travels 1 listing
- Rural Retreats Holidays Ltd 1 listing
- UnderTheDoormat Ltd 1 listing
Operators enter the index after reaching 26 listings across the United Kingdom and count Guildford among their markets. See the full interactive Guildford market report for additional filters and operator comparisons.
How Guildford compares
Guildford ranks 88th of 597 tracked markets in the United Kingdom, with 0.2% of tracked supply in this coverage. Markets of similar size:
-
Llandudno 1,026 listings
-
Bridlington 1,016 listings
-
Lyme Regis 1,012 listings
-
Margate 998 listings
-
Newcastle 994 listings
-
The Mumbles 990 listings
Photo credits
- Llandudno: Photo: Llandudno in Wales by Nigel Swales · CC BY-SA 2.0 · cropped and resized for display, via Wikimedia Commons
- Bridlington: Photo: Bridlington, South Sands - geograph.org.uk - 79 by Paul Allison · CC BY-SA 2.0 · cropped and resized for display, via Wikimedia Commons
- Lyme Regis: Photo: Lyme regis centre arp by Wikimedia Commons contributors · Public domain · cropped and resized for display, via Wikimedia Commons
- Margate: Photo: The Parade, Margate by Poliphilo · CC0 · cropped and resized for display, via Wikimedia Commons
- Newcastle: Photo: Tyne Bridge - Newcastle Upon Tyne - England - 2004-08-14 by Tagishsimon · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- The Mumbles: Photo: MumblesPier by Wiccasha · Public domain · cropped and resized for display, via Wikimedia Commons
Browse the full United Kingdom city directory or the United Kingdom market report .
Guildford market FAQ
How many short-term rentals are in Guildford?
Guildford has 1,006 short-term rental listings as of August 2026: 788 on Airbnb and 218 on Booking.com.
Who is the largest short-term rental operator in Guildford?
The largest professional operator in Guildford is Cottages.com, with 43 local listings.
How professionalised is the Guildford short-term rental market?
16% of Guildford's listings (161 of 1,006) are run by operators with 26 or more listings, below the median of 597 markets across the United Kingdom (39%). Booking.com supply is more professionalised than Airbnb's: 33% of Booking.com listings sit with operators of that size, against 11% on Airbnb. The 15 named professional operators run 111 local listings between them, and the three largest — Cottages.com, Sykes Holiday Cottages and Smarter Rent — account for 63% of that. The other 50 listings run by operators with 26 or more listings belong to operators without a published profile.
Is Airbnb or Booking.com bigger in Guildford?
In Guildford, Airbnb leads with 788 listings (78%), 3.6× the 218 on Booking.com (22%).
How many professional operators run listings in Guildford?
15 named professional operators run listings in Guildford. The full roster is listed on this page, and the interactive market report maps every listing.
About this data
Figures come from myDataValue's cross-platform market snapshot of 1,006 public short-term rental listings in Guildford, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across the United Kingdom. Snapshot dates: Airbnb , Booking.com .
Spotted an inconsistency, or want fresher data for Guildford? Report a data issue or request an update — corrections land with the next data refresh.