myDataValue

Short-term rentals in Guildford

Guildford has 1,008 tracked short-term rental listings in myDataValue's November 2026 snapshot, 788 on Airbnb and 220 on Booking.com. That ranks it 88th of 597 short-term rental markets across the United Kingdom, with 78% of its listings on Airbnb. 18% of supply is run by professional operators, below the median market's 41%, led by Cottages.com (46 listings). Counts are tracked public listings, not total supply.

Explore the interactive Guildford report
View of Guildford
Photo: Guildford & Cathedral of Surrey by Himar Santana Hernández · Public domain · cropped and resized for display, via Wikimedia Commons

Data updated

Tracked listings
1,008
Market rank
#88 / 597
National share
0.2%
Named professional operators
24

Airbnb vs Booking.com in Guildford

In Guildford, Airbnb leads with 788 listings (78%), 3.6× the 220 on Booking.com (22%).

Where the listings are in Guildford

The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.

Airbnb Booking.com 250 sampled locations from 1,008 tracked listings — open the full interactive report

Market structure in Guildford

Booking.com supply is more professionalised than Airbnb's: 33% of Booking.com listings sit with operators of that size, against 13% on Airbnb. The 24 named professional operators run 139 local listings between them, and the three largest — Cottages.com, Sykes Holiday Cottages and Flexi-Lets — account for 55% of that. The other 38 listings run by operators with 26 or more listings belong to operators without a published profile.

Professional share
18%
Median market
41%
Single-listing hosts
50%

Listings by operator portfolio size

Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.

  • Single listing 500
  • 2–5 listings 251
  • 6–25 listings 80
  • 26+ (professional) 177

Listings by property type

Houses, cottages & holiday homes make up 39% of Guildford's classified listings, followed by Apartments & flats (19%).

  • Houses, cottages & holiday homes 394
  • Apartments & flats 187
  • B&Bs & guest houses 178
  • Unique & outdoor 104
  • Private & shared rooms 96
  • Hotels & hostels 47
  • Other 2

Largest operators in Guildford

Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked United Kingdom listings. Together, the table and directory cover every professional operator we track in this market.

Scroll sideways to see all columns.

Largest operators in Guildford, ranked by local tracked listings.
# Operator Listings Airbnb score Booking.com score Portfolio reviews
1 Cottages.com 46 4.77 / 5 9.0 / 10 221,687
2 Sykes Holiday Cottages 17 4.69 / 5 8.9 / 10 184,961
3 Flexi-Lets 14 4.35 / 5 — 160
4 HelloGuest Limited 11 4.71 / 5 8.1 / 10 8,648
5 holidaycottages.co.uk 10 4.73 / 5 8.8 / 10 82,888
6 Executive Roomspace Limited 6 4.60 / 5 8.3 / 10 816
7 Heartwood Inns 5 4.86 / 5 8.9 / 10 4,871
8 Pass the Keys 5 4.75 / 5 8.1 / 10 63,230
9 JF Property Partners 3 4.64 / 5 7.9 / 10 515
10 Rose Platinum Properties 3 4.48 / 5 7.1 / 10 589

The other 14 professional operators in Guildford

Local listings

Browse the full United Kingdom operator directory →

Operators enter the index after reaching 26 listings across the United Kingdom and count Guildford among their markets. See the full interactive Guildford market report for additional filters and operator comparisons.

How Guildford compares

Guildford ranks 88th of 597 tracked markets in the United Kingdom, with 0.2% of tracked supply in this coverage. Markets of similar size:

Photo credits

Browse the full United Kingdom city directory or the United Kingdom market report .

Guildford market FAQ

How many short-term rentals are in Guildford?

Guildford has 1,008 short-term rental listings as of November 2026: 788 on Airbnb and 220 on Booking.com.

Who is the largest short-term rental operator in Guildford?

The largest professional operator in Guildford is Cottages.com, with 46 local listings.

How professionalised is the Guildford short-term rental market?

18% of Guildford's listings (177 of 1,008) are run by operators with 26 or more listings, below the median of 597 markets across the United Kingdom (41%). Booking.com supply is more professionalised than Airbnb's: 33% of Booking.com listings sit with operators of that size, against 13% on Airbnb. The 24 named professional operators run 139 local listings between them, and the three largest — Cottages.com, Sykes Holiday Cottages and Flexi-Lets — account for 55% of that. The other 38 listings run by operators with 26 or more listings belong to operators without a published profile.

Is Airbnb or Booking.com bigger in Guildford?

In Guildford, Airbnb leads with 788 listings (78%), 3.6× the 220 on Booking.com (22%).

How many professional operators run listings in Guildford?

24 named professional operators run listings in Guildford. The full roster is listed on this page, and the interactive market report maps every listing.

About this data

Figures come from myDataValue's cross-platform market snapshot of 1,008 public short-term rental listings in Guildford, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across the United Kingdom. Snapshot dates: Airbnb , Booking.com .

Spotted an inconsistency, or want fresher data for Guildford? Report a data issue or request an update — corrections land with the next data refresh.