myDataValue

Short-term rentals in Hereford

Hereford has 606 tracked short-term rental listings in myDataValue's November 2026 snapshot, 395 on Airbnb and 211 on Booking.com. That ranks it 269th of 597 short-term rental markets across the United Kingdom, with 65% of its listings on Airbnb. 25% of supply is run by professional operators, below the median market's 41%, led by holidaycottages.co.uk (23 listings). Counts are tracked public listings, not total supply.

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View of Hereford
Photo: Wye Bridge, Hereford by David Merrett · CC BY 2.0 · cropped and resized for display, via Wikimedia Commons

Data updated

Tracked listings
606
Market rank
#269 / 597
National share
under 0.1%
Named professional operators
11

Airbnb vs Booking.com in Hereford

In Hereford, Airbnb leads with 395 listings (65%), versus 211 on Booking.com (35%).

Where the listings are in Hereford

The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.

Airbnb Booking.com 250 sampled locations from 606 tracked listings — open the full interactive report

Market structure in Hereford

Booking.com supply is more professionalised than Airbnb's: 38% of Booking.com listings sit with operators of that size, against 18% on Airbnb. The 11 named professional operators run 100 local listings between them, and the three largest — holidaycottages.co.uk, Cottages.com and Hurtleberry Hosts — account for 67% of that. The other 54 listings run by operators with 26 or more listings belong to operators without a published profile.

Professional share
25%
Median market
41%
Single-listing hosts
30%

Listings by operator portfolio size

Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.

  • Single listing 180
  • 2–5 listings 193
  • 6–25 listings 79
  • 26+ (professional) 154

Listings by property type

Houses, cottages & holiday homes make up 44% of Hereford's classified listings, followed by Apartments & flats (28%).

  • Houses, cottages & holiday homes 265
  • Apartments & flats 172
  • Private & shared rooms 78
  • Unique & outdoor 49
  • B&Bs & guest houses 32
  • Hotels & hostels 9
  • Other 1

Largest operators in Hereford

Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked United Kingdom listings. Together, the table and directory cover every professional operator we track in this market.

Scroll sideways to see all columns.

Largest operators in Hereford, ranked by local tracked listings.
# Operator Listings Airbnb score Booking.com score Portfolio reviews
1 holidaycottages.co.uk 23 4.73 / 5 8.8 / 10 82,888
2 Cottages.com 22 4.77 / 5 9.0 / 10 221,687
3 Hurtleberry Hosts 22 4.92 / 5 9.2 / 10 5,356
4 Sykes Holiday Cottages 11 4.69 / 5 8.9 / 10 184,961
5 Host & Stay 8 4.57 / 5 8.3 / 10 59,959
6 Cumbrian Cottage Holidays 5 4.87 / 5 9.1 / 10 77,518
7 Travelnest Ltd 3 4.52 / 5 8.0 / 10 99,168
8 Rural Retreats Holidays Ltd 2 4.88 / 5 9.3 / 10 2,036
9 Stay GowerLtd 2 4.71 / 5 8.6 / 10 3,717
10 Dalmunzie Castle Hotel Limited 1 4.75 / 5 8.1 / 10 128,517

The other 1 professional operator in Hereford

Local listings

Browse the full United Kingdom operator directory →

Operators enter the index after reaching 26 listings across the United Kingdom and count Hereford among their markets. See the full interactive Hereford market report for additional filters and operator comparisons.

How Hereford compares

Hereford ranks 269th of 597 tracked markets in the United Kingdom, with under 0.1% of tracked supply in this coverage. Markets of similar size:

Photo credits

Browse the full United Kingdom city directory or the United Kingdom market report .

Hereford market FAQ

How many short-term rentals are in Hereford?

Hereford has 606 short-term rental listings as of November 2026: 395 on Airbnb and 211 on Booking.com.

Who is the largest short-term rental operator in Hereford?

The largest professional operator in Hereford is holidaycottages.co.uk, with 23 local listings.

How professionalised is the Hereford short-term rental market?

25% of Hereford's listings (154 of 606) are run by operators with 26 or more listings, below the median of 597 markets across the United Kingdom (41%). Booking.com supply is more professionalised than Airbnb's: 38% of Booking.com listings sit with operators of that size, against 18% on Airbnb. The 11 named professional operators run 100 local listings between them, and the three largest — holidaycottages.co.uk, Cottages.com and Hurtleberry Hosts — account for 67% of that. The other 54 listings run by operators with 26 or more listings belong to operators without a published profile.

Is Airbnb or Booking.com bigger in Hereford?

In Hereford, Airbnb leads with 395 listings (65%), versus 211 on Booking.com (35%).

How many professional operators run listings in Hereford?

11 named professional operators run listings in Hereford. The full roster is listed on this page, and the interactive market report maps every listing.

About this data

Figures come from myDataValue's cross-platform market snapshot of 606 public short-term rental listings in Hereford, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across the United Kingdom. Snapshot dates: Airbnb , Booking.com .

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