Short-term rentals in Lerwick
Lerwick is the 457th-largest of 597 short-term rental markets across the United Kingdom: 391 listings, 70% on Airbnb. 12% of supply is run by professional operators, below the median market's 39%, led by Stay Gateway (38 listings).
Data updated
- Tracked listings
- 391
- Market rank
- #457 / 597
- National share
- under 0.1%
- Named professional operators
- 2
Airbnb vs Booking.com in Lerwick
In Lerwick, Airbnb leads with 273 listings (70%), 2.3× the 118 on Booking.com (30%).
Where the listings are in Lerwick
The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.
Market structure in Lerwick
Booking.com supply is more professionalised than Airbnb's: 22% of Booking.com listings sit with operators of that size, against 8% on Airbnb. The 2 named professional operators — Stay Gateway and Port Isaac Bay Holidays — run 39 local listings between them. The other 9 listings run by operators with 26 or more listings belong to operators without a published profile.
- Professional share
- 12%
- Median market
- 39%
- Single-listing hosts
- 50%
Listings by operator portfolio size
Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.
Listings by property type
Houses, cottages & holiday homes make up 48% of Lerwick's classified listings, followed by Apartments & flats (33%).
Largest operators in Lerwick
Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked United Kingdom listings. The table covers every professional operator we track in this market.
Scroll sideways to see all columns.
| # | Operator | Listings | Airbnb score | Booking.com score | Portfolio reviews |
|---|---|---|---|---|---|
| 1 | Stay Gateway | 38 | 4.66 / 5 | 9.0 / 10 | 1,999 |
| 2 | Port Isaac Bay Holidays | 1 | 4.85 / 5 | 9.1 / 10 | 138,189 |
Browse the full United Kingdom operator directory →
Operators enter the index after reaching 26 listings across the United Kingdom and count Lerwick among their markets. See the full interactive Lerwick market report for additional filters and operator comparisons.
How Lerwick compares
Lerwick ranks 457th of 597 tracked markets in the United Kingdom, with under 0.1% of tracked supply in this coverage. Markets of similar size:
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Downderry 393 listings
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Barrow in Furness 392 listings
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Peterhead 392 listings
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Pwllheli 391 listings
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South Shields 388 listings
-
Camelford 387 listings
Photo credits
- Downderry: Photo: Downderry - geograph.org.uk - 203772 by Tony Atkin · CC BY-SA 2.0 · cropped and resized for display, via Wikimedia Commons
- Barrow in Furness: Photo: Barrow montage2 by DannyFromBarrow · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Peterhead: Photo: Peterhead - Second Beach by Glitterandtrauma · CC BY 2.0 · cropped and resized for display, via Wikimedia Commons
- Pwllheli: Photo: Pwllheli'n dathlu ei Chymreictod - Pwllheli celebrates its Welshness - geograph.org.uk - 498624 by Alan Fryer · CC BY-SA 2.0 · cropped and resized for display, via Wikimedia Commons
- South Shields: Photo: Phare Jetée Sud Tyne South Shields South Tyneside 3 by Chabe01 · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
- Camelford: Photo: Camelford - geograph.org.uk - 79632 by Chris Heaton · CC BY-SA 2.0 · cropped and resized for display, via Wikimedia Commons
Browse the full United Kingdom city directory or the United Kingdom market report .
Lerwick market FAQ
How many short-term rentals are in Lerwick?
Lerwick has 391 short-term rental listings as of August 2026: 273 on Airbnb and 118 on Booking.com.
Who is the largest short-term rental operator in Lerwick?
The largest professional operator in Lerwick is Stay Gateway, with 38 local listings.
How professionalised is the Lerwick short-term rental market?
12% of Lerwick's listings (48 of 391) are run by operators with 26 or more listings, below the median of 597 markets across the United Kingdom (39%). Booking.com supply is more professionalised than Airbnb's: 22% of Booking.com listings sit with operators of that size, against 8% on Airbnb. The 2 named professional operators — Stay Gateway and Port Isaac Bay Holidays — run 39 local listings between them. The other 9 listings run by operators with 26 or more listings belong to operators without a published profile.
Is Airbnb or Booking.com bigger in Lerwick?
In Lerwick, Airbnb leads with 273 listings (70%), 2.3× the 118 on Booking.com (30%).
How many professional operators run listings in Lerwick?
2 named professional operators run listings in Lerwick. The full roster is listed on this page, and the interactive market report maps every listing.
About this data
Figures come from myDataValue's cross-platform market snapshot of 391 public short-term rental listings in Lerwick, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across the United Kingdom. Snapshot dates: Airbnb , Booking.com .
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