myDataValue

Short-term rentals in Loughborough

Loughborough has 456 tracked short-term rental listings in myDataValue's November 2026 snapshot, 291 on Airbnb and 165 on Booking.com. That ranks it 390th of 597 short-term rental markets across the United Kingdom, with 64% of its listings on Airbnb. 40% of supply is run by professional operators, in line with the median market's 41%, led by sanctuaryservicedaccommodation.co.uk (60 listings). Counts are tracked public listings, not total supply.

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View of Loughborough
Photo: Loughborough Town Hall - geograph.org.uk - 3932 by Chris J Dixon · CC BY-SA 2.0 · resized for display, via Wikimedia Commons

Data updated

Tracked listings
456
Market rank
#390 / 597
National share
under 0.1%
Named professional operators
14

Airbnb vs Booking.com in Loughborough

In Loughborough, Airbnb leads with 291 listings (64%), versus 165 on Booking.com (36%).

Where the listings are in Loughborough

The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.

Airbnb Booking.com 250 sampled locations from 456 tracked listings — open the full interactive report

Market structure in Loughborough

Booking.com supply is more professionalised than Airbnb's: 50% of Booking.com listings sit with operators of that size, against 34% on Airbnb. The 14 named professional operators run 149 local listings between them, and the three largest — sanctuaryservicedaccommodation.co.uk, We Stay Ltd and SAV Stays Apartments — account for 71% of that. The other 32 listings run by operators with 26 or more listings belong to operators without a published profile.

Professional share
40%
Median market
41%
Single-listing hosts
32%

Listings by operator portfolio size

Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.

  • Single listing 147
  • 2–5 listings 96
  • 6–25 listings 32
  • 26+ (professional) 181

Listings by property type

Houses, cottages & holiday homes make up 38% of Loughborough's classified listings, followed by Apartments & flats (32%).

  • Houses, cottages & holiday homes 171
  • Apartments & flats 145
  • B&Bs & guest houses 51
  • Private & shared rooms 45
  • Unique & outdoor 23
  • Hotels & hostels 21

Largest operators in Loughborough

Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked United Kingdom listings. Together, the table and directory cover every professional operator we track in this market.

Scroll sideways to see all columns.

Largest operators in Loughborough, ranked by local tracked listings.
# Operator Listings Airbnb score Booking.com score Portfolio reviews
1 sanctuaryservicedaccommodation.co.uk 60 4.74 / 5 8.6 / 10 2,302
2 We Stay Ltd 25 4.78 / 5 8.8 / 10 1,098
3 SAV Stays Apartments 21 4.19 / 5 7.3 / 10 1,628
4 ALSENED LTD 12 3.38 / 5 6.4 / 10 153,888
5 Sykes Holiday Cottages 7 4.69 / 5 8.9 / 10 184,961
6 Prim Short Stays Ltd 6 4.33 / 5 6.9 / 10 3,067
7 Cottages.com 3 4.77 / 5 9.0 / 10 221,687
8 Property Malak Ltd 3 3.13 / 5 6.2 / 10 85
9 Travelnest Ltd 3 4.52 / 5 8.0 / 10 99,168
10 Wigwam Holidays 3 4.83 / 5 9.3 / 10 9,685

The other 4 professional operators in Loughborough

Local listings

Browse the full United Kingdom operator directory →

Operators enter the index after reaching 26 listings across the United Kingdom and count Loughborough among their markets. See the full interactive Loughborough market report for additional filters and operator comparisons.

How Loughborough compares

Loughborough ranks 390th of 597 tracked markets in the United Kingdom, with under 0.1% of tracked supply in this coverage. Markets of similar size:

Photo credits

Browse the full United Kingdom city directory or the United Kingdom market report .

Loughborough market FAQ

How many short-term rentals are in Loughborough?

Loughborough has 456 short-term rental listings as of November 2026: 291 on Airbnb and 165 on Booking.com.

Who is the largest short-term rental operator in Loughborough?

The largest professional operator in Loughborough is sanctuaryservicedaccommodation.co.uk, with 60 local listings.

How professionalised is the Loughborough short-term rental market?

40% of Loughborough's listings (181 of 456) are run by operators with 26 or more listings, in line with the median of 597 markets across the United Kingdom (41%). Booking.com supply is more professionalised than Airbnb's: 50% of Booking.com listings sit with operators of that size, against 34% on Airbnb. The 14 named professional operators run 149 local listings between them, and the three largest — sanctuaryservicedaccommodation.co.uk, We Stay Ltd and SAV Stays Apartments — account for 71% of that. The other 32 listings run by operators with 26 or more listings belong to operators without a published profile.

Is Airbnb or Booking.com bigger in Loughborough?

In Loughborough, Airbnb leads with 291 listings (64%), versus 165 on Booking.com (36%).

How many professional operators run listings in Loughborough?

14 named professional operators run listings in Loughborough. The full roster is listed on this page, and the interactive market report maps every listing.

About this data

Figures come from myDataValue's cross-platform market snapshot of 456 public short-term rental listings in Loughborough, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across the United Kingdom. Snapshot dates: Airbnb , Booking.com .

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