Short-term rentals in Pembroke
Pembroke is the 171st-largest of 597 short-term rental markets across the United Kingdom: 763 listings, 63% on Airbnb. 41% of supply is run by professional operators, above the median market's 39%, led by Cottages.com (68 listings).
Data updated
- Tracked listings
- 763
- Market rank
- #171 / 597
- National share
- 0.1%
- Named professional operators
- 18
Airbnb vs Booking.com in Pembroke
In Pembroke, Airbnb leads with 484 listings (63%), versus 279 on Booking.com (37%).
Where the listings are in Pembroke
The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.
Market structure in Pembroke
Booking.com supply is more professionalised than Airbnb's: 57% of Booking.com listings sit with operators of that size, against 32% on Airbnb. The 18 named professional operators run 288 local listings between them, and the three largest — Cottages.com, holidaycottages.co.uk and Sykes Holiday Cottages — account for 67% of that. The other 25 listings run by operators with 26 or more listings belong to operators without a published profile.
- Professional share
- 41%
- Median market
- 39%
- Single-listing hosts
- 31%
Listings by operator portfolio size
Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.
Listings by property type
Houses, cottages & holiday homes make up 67% of Pembroke's classified listings, followed by Apartments & flats (13%).
Largest operators in Pembroke
Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked United Kingdom listings. Together, the table and directory cover every professional operator we track in this market.
Scroll sideways to see all columns.
| # | Operator | Listings | Airbnb score | Booking.com score | Portfolio reviews |
|---|---|---|---|---|---|
| 1 | Cottages.com | 68 | 4.77 / 5 | 9.0 / 10 | 217,587 |
| 2 | holidaycottages.co.uk | 64 | 4.73 / 5 | 8.9 / 10 | 73,474 |
| 3 | Sykes Holiday Cottages | 62 | 4.70 / 5 | 8.9 / 10 | 179,990 |
| 4 | Coastal Cottages of Pembrokeshire | 19 | 4.68 / 5 | 8.4 / 10 | 1,062 |
| 5 | Stay Pembrokeshire | 18 | 4.67 / 5 | 8.5 / 10 | 11,300 |
| 6 | Puffin Cottage Holidays | 12 | 4.81 / 5 | 8.8 / 10 | 2,334 |
| 7 | ALSENED LTD | 11 | 3.45 / 5 | 6.4 / 10 | 152,134 |
| 8 | Cumbrian Cottage Holidays | 8 | 4.87 / 5 | 9.1 / 10 | 78,520 |
| 9 | West Wales Holiday Cottages | 7 | 4.84 / 5 | 9.1 / 10 | 4,718 |
| 10 | Great Welsh Escapes | 6 | 4.83 / 5 | 9.3 / 10 | 1,530 |
The other 8 professional operators in Pembroke
Local listings
- Salt & City Stays 4 listings
- DC Properties 2 listings
- HelloGuest Limited 2 listings
- Best Western The Dartmouth Golf, Hotel and Spa 1 listing
- Finest Retreats 1 listing
- Luxury Cottages 1 listing
- Pass the Keys 1 listing
- Wales Cottage Holidays 1 listing
Operators enter the index after reaching 26 listings across the United Kingdom and count Pembroke among their markets. See the full interactive Pembroke market report for additional filters and operator comparisons.
How Pembroke compares
Pembroke ranks 171st of 597 tracked markets in the United Kingdom, with 0.1% of tracked supply in this coverage. Markets of similar size:
-
Yeovil 772 listings
-
Abergavenny 768 listings
-
Cardigan 768 listings
-
Holt 760 listings
-
Dunoon 759 listings
-
Hastings 750 listings
Photo credits
- Yeovil: Photo: Market Street, Yeovil - geograph.org.uk - 928364 by Sarah Smith · CC BY-SA 2.0 · cropped and resized for display, via Wikimedia Commons
- Abergavenny: Photo: Abergavenny panorama by Cornishstrongbitter at English Wikipedia · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Cardigan: Photo: Afon Teifi ger Aberteifi o'r awyr - the river teifi near Cardigan, Ceredigion, Wales from the air 05 by Llywelyn2000 · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
- Holt: Photo: War Memorial - geograph.org.uk - 1269172 by Craig Tuck · CC BY-SA 2.0 · cropped and resized for display, via Wikimedia Commons
- Dunoon: Photo: Dunoon Pier by Scanbus at English Wikipedia ( Original text: Scanbus ) · Public domain · cropped and resized for display, via Wikimedia Commons
- Hastings: Photo: Hastings town centre by Ross Burgess · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
Browse the full United Kingdom city directory or the United Kingdom market report .
Pembroke market FAQ
How many short-term rentals are in Pembroke?
Pembroke has 763 short-term rental listings as of August 2026: 484 on Airbnb and 279 on Booking.com.
Who is the largest short-term rental operator in Pembroke?
The largest professional operator in Pembroke is Cottages.com, with 68 local listings.
How professionalised is the Pembroke short-term rental market?
41% of Pembroke's listings (313 of 763) are run by operators with 26 or more listings, above the median of 597 markets across the United Kingdom (39%). Booking.com supply is more professionalised than Airbnb's: 57% of Booking.com listings sit with operators of that size, against 32% on Airbnb. The 18 named professional operators run 288 local listings between them, and the three largest — Cottages.com, holidaycottages.co.uk and Sykes Holiday Cottages — account for 67% of that. The other 25 listings run by operators with 26 or more listings belong to operators without a published profile.
Is Airbnb or Booking.com bigger in Pembroke?
In Pembroke, Airbnb leads with 484 listings (63%), versus 279 on Booking.com (37%).
How many professional operators run listings in Pembroke?
18 named professional operators run listings in Pembroke. The full roster is listed on this page, and the interactive market report maps every listing.
About this data
Figures come from myDataValue's cross-platform market snapshot of 763 public short-term rental listings in Pembroke, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across the United Kingdom. Snapshot dates: Airbnb , Booking.com .
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