Short-term rentals in Reading
Reading has 1,609 tracked short-term rental listings in myDataValue's November 2026 snapshot, 1,032 on Airbnb and 577 on Booking.com. That ranks it 38th of 597 short-term rental markets across the United Kingdom, with 64% of its listings on Airbnb. 18% of supply is run by professional operators, below the median market's 41%, led by Kennet Serviced Apartments (54 listings). Counts are tracked public listings, not total supply.
Data updated
- Tracked listings
- 1,609
- Market rank
- #38 / 597
- National share
- 0.3%
- Named professional operators
- 25
Airbnb vs Booking.com in Reading
In Reading, Airbnb leads with 1,032 listings (64%), versus 577 on Booking.com (36%).
Where the listings are in Reading
The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.
Market structure in Reading
Booking.com supply is more professionalised than Airbnb's: 26% of Booking.com listings sit with operators of that size, against 14% on Airbnb. The 25 named professional operators run 208 local listings between them, and the three largest — Kennet Serviced Apartments, Pass the Keys and Amana REP Ltd — account for 54% of that. The other 88 listings run by operators with 26 or more listings belong to operators without a published profile.
- Professional share
- 18%
- Median market
- 41%
- Single-listing hosts
- 26%
Listings by operator portfolio size
Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.
Listings by property type
Apartments & flats make up 42% of Reading's classified listings, followed by Houses, cottages & holiday homes (28%).
Largest operators in Reading
Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked United Kingdom listings. Together, the table and directory cover every professional operator we track in this market.
Scroll sideways to see all columns.
| # | Operator | Listings | Airbnb score | Booking.com score | Portfolio reviews |
|---|---|---|---|---|---|
| 1 | Kennet Serviced Apartments | 54 | 4.88 / 5 | 9.4 / 10 | 2,849 |
| 2 | Pass the Keys | 37 | 4.75 / 5 | 8.1 / 10 | 63,230 |
| 3 | Amana REP Ltd | 22 | 4.42 / 5 | 7.6 / 10 | 941 |
| 4 | HomeUnit Group Ltd | 19 | 4.51 / 5 | 7.8 / 10 | 281 |
| 5 | Hosting Holidays | 12 | 4.84 / 5 | 8.8 / 10 | 1,227 |
| 6 | Travelnest Ltd | 12 | 4.52 / 5 | 8.0 / 10 | 99,168 |
| 7 | Staybridge Suites | 5 | 4.45 / 5 | 8.3 / 10 | 1,026,578 |
| 8 | 360 Stays | 4 | 4.19 / 5 | 7.1 / 10 | 913 |
| 9 | Cottages.com | 4 | 4.77 / 5 | 9.0 / 10 | 221,687 |
| 10 | Skyvillion Apartments | 4 | 4.41 / 5 | 8.0 / 10 | 560 |
The other 15 professional operators in Reading
Local listings
- Tempstay Ltd 4 listings
- Your.Rentals 4 listings
- Best Western The Dartmouth Golf, Hotel and Spa 3 listings
- holidaycottages.co.uk 3 listings
- Q Apartments 3 listings
- 365 Short Lets 2 listings
- Adagio Aparthotel 2 listings
- HelloGuest Limited 2 listings
- Host A Home 2 listings
- Luxury Bookings Fze 2 listings
- Pass the Property 2 listings
- Port Isaac Bay Holidays 2 listings
- Sykes Holiday Cottages 2 listings
- fullers.co.uk 1 listing
- Rich Property Management 1 listing
Operators enter the index after reaching 26 listings across the United Kingdom and count Reading among their markets. See the full interactive Reading market report for additional filters and operator comparisons.
How Reading compares
Reading ranks 38th of 597 tracked markets in the United Kingdom, with 0.3% of tracked supply in this coverage. Markets of similar size:
-
Aberdeen 1,711 listings
-
Weymouth 1,707 listings
-
Oban 1,656 listings
-
Coventry 1,591 listings
-
Keswick 1,508 listings
-
Colchester 1,507 listings
Photo credits
- Aberdeen: Photo: Aberdeen from Tollohill Woods by Ragazzi99 · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
- Weymouth: Photo: Weymouth harbour, Dorset, England by ITookSomePhotos · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
- Oban: Photo: Oban harbour 14839d by Hartmut Josi Bennöhr ( user:josi / de:user:josi ) · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Coventry: Photo: Broadgate and Precincts - geograph.org.uk - 554599 by E Gammie · CC BY-SA 2.0 · cropped and resized for display, via Wikimedia Commons
- Keswick: Photo: Market Square, Keswick - geograph.org.uk - 387633 by Roger Cornfoot · CC BY-SA 2.0 · cropped and resized for display, via Wikimedia Commons
- Colchester: Photo: Colchester town center by Wikimedia Commons contributors · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
Browse the full United Kingdom city directory or the United Kingdom market report .
Reading market FAQ
How many short-term rentals are in Reading?
Reading has 1,609 short-term rental listings as of November 2026: 1,032 on Airbnb and 577 on Booking.com.
Who is the largest short-term rental operator in Reading?
The largest professional operator in Reading is Kennet Serviced Apartments, with 54 local listings.
How professionalised is the Reading short-term rental market?
18% of Reading's listings (296 of 1,609) are run by operators with 26 or more listings, below the median of 597 markets across the United Kingdom (41%). Booking.com supply is more professionalised than Airbnb's: 26% of Booking.com listings sit with operators of that size, against 14% on Airbnb. The 25 named professional operators run 208 local listings between them, and the three largest — Kennet Serviced Apartments, Pass the Keys and Amana REP Ltd — account for 54% of that. The other 88 listings run by operators with 26 or more listings belong to operators without a published profile.
Is Airbnb or Booking.com bigger in Reading?
In Reading, Airbnb leads with 1,032 listings (64%), versus 577 on Booking.com (36%).
How many professional operators run listings in Reading?
25 named professional operators run listings in Reading. The full roster is listed on this page, and the interactive market report maps every listing.
About this data
Figures come from myDataValue's cross-platform market snapshot of 1,609 public short-term rental listings in Reading, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across the United Kingdom. Snapshot dates: Airbnb , Booking.com .
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