Short-term rentals in Saint Helens
Saint Helens is the 590th-largest of 597 short-term rental markets across the United Kingdom: 136 listings, 63% on Airbnb. 18% of supply is run by professional operators, below the median market's 39%, led by Rural Retreats Holidays Ltd (7 listings).
Data updated
- Tracked listings
- 136
- Market rank
- #590 / 597
- National share
- under 0.1%
- Named professional operators
- 6
Airbnb vs Booking.com in Saint Helens
In Saint Helens, Airbnb leads with 85 listings (63%), versus 51 on Booking.com (37%).
Where the listings are in Saint Helens
The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.
Market structure in Saint Helens
Booking.com supply is more professionalised than Airbnb's: 27% of Booking.com listings sit with operators of that size, against 12% on Airbnb. The 6 named professional operators run 18 local listings between them, and the three largest — Rural Retreats Holidays Ltd, Cottages.com and holidaycottages.co.uk — account for 78% of that. The other 6 listings run by operators with 26 or more listings belong to operators without a published profile.
- Professional share
- 18%
- Median market
- 39%
- Single-listing hosts
- 35%
Listings by operator portfolio size
Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.
Listings by property type
Houses, cottages & holiday homes make up 51% of Saint Helens' classified listings, followed by B&Bs & guest houses (16%).
Largest operators in Saint Helens
Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked United Kingdom listings. The table covers every professional operator we track in this market.
Scroll sideways to see all columns.
| # | Operator | Listings | Airbnb score | Booking.com score | Portfolio reviews |
|---|---|---|---|---|---|
| 1 | Rural Retreats Holidays Ltd | 7 | 4.88 / 5 | 9.3 / 10 | 1,962 |
| 2 | Cottages.com | 4 | 4.77 / 5 | 9.0 / 10 | 217,587 |
| 3 | holidaycottages.co.uk | 3 | 4.73 / 5 | 8.9 / 10 | 73,474 |
| 4 | Sykes Holiday Cottages | 2 | 4.70 / 5 | 8.9 / 10 | 179,990 |
| 5 | Norfolk Hideaways | 1 | 4.75 / 5 | 9.0 / 10 | 4,767 |
| 6 | The Cricketers Inn | 1 | 5.00 / 5 | 7.9 / 10 | 98,700 |
Browse the full United Kingdom operator directory →
Operators enter the index after reaching 26 listings across the United Kingdom and count Saint Helens among their markets. See the full interactive Saint Helens market report for additional filters and operator comparisons.
How Saint Helens compares
Saint Helens ranks 590th of 597 tracked markets in the United Kingdom, with under 0.1% of tracked supply in this coverage. Markets of similar size:
-
Brampton 152 listings
- Douglas 147 listings
-
Embleton 141 listings
-
Skegness 116 listings
-
Godshill 112 listings
-
Farnborough 107 listings
Photo credits
- Brampton: Photo: Brampton, Market Place - geograph.org.uk - 759295 by Rose and Trev Clough · CC BY-SA 2.0 · cropped and resized for display, via Wikimedia Commons
- Embleton: Photo: Church of the Holy Trinity, Embleton - geograph.org.uk - 455995 by Lisa Jarvis · CC BY-SA 2.0 · cropped and resized for display, via Wikimedia Commons
- Skegness: Photo: Skegness Clock Tower - geograph.org.uk - 1762444 by Mr M Evison · CC BY-SA 2.0 · cropped and resized for display, via Wikimedia Commons
- Godshill: Photo: Thatched cottages, Godshill, Isle of Wight, England by ITookSomePhotos · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
- Farnborough: Photo: Clock Tower, Farnborough, Hampshire - geograph.org.uk - 1232783 by don cload · CC BY-SA 2.0 · cropped and resized for display, via Wikimedia Commons
Browse the full United Kingdom city directory or the United Kingdom market report .
Saint Helens market FAQ
How many short-term rentals are in Saint Helens?
Saint Helens has 136 short-term rental listings as of August 2026: 85 on Airbnb and 51 on Booking.com.
Who is the largest short-term rental operator in Saint Helens?
The largest professional operator in Saint Helens is Rural Retreats Holidays Ltd, with 7 local listings.
How professionalised is the Saint Helens short-term rental market?
18% of Saint Helens' listings (24 of 136) are run by operators with 26 or more listings, below the median of 597 markets across the United Kingdom (39%). Booking.com supply is more professionalised than Airbnb's: 27% of Booking.com listings sit with operators of that size, against 12% on Airbnb. The 6 named professional operators run 18 local listings between them, and the three largest — Rural Retreats Holidays Ltd, Cottages.com and holidaycottages.co.uk — account for 78% of that. The other 6 listings run by operators with 26 or more listings belong to operators without a published profile.
Is Airbnb or Booking.com bigger in Saint Helens?
In Saint Helens, Airbnb leads with 85 listings (63%), versus 51 on Booking.com (37%).
How many professional operators run listings in Saint Helens?
6 named professional operators run listings in Saint Helens. The full roster is listed on this page, and the interactive market report maps every listing.
About this data
Figures come from myDataValue's cross-platform market snapshot of 136 public short-term rental listings in Saint Helens, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across the United Kingdom. Snapshot dates: Airbnb , Booking.com .
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