Short-term rentals in Salisbury
Salisbury is the 120th-largest of 597 short-term rental markets across the United Kingdom: 899 listings, 67% on Airbnb. 16% of supply is run by professional operators, below the median market's 39%, led by Cottages.com (65 listings).
Data updated
- Tracked listings
- 899
- Market rank
- #120 / 597
- National share
- 0.1%
- Named professional operators
- 11
Airbnb vs Booking.com in Salisbury
In Salisbury, Airbnb leads with 599 listings (67%), versus 300 on Booking.com (33%).
Where the listings are in Salisbury
The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.
Market structure in Salisbury
Booking.com supply is more professionalised than Airbnb's: 26% of Booking.com listings sit with operators of that size, against 11% on Airbnb. The 11 named professional operators run 120 local listings between them, and the three largest — Cottages.com, Sykes Holiday Cottages and holidaycottages.co.uk — account for 86% of that. The other 20 listings run by operators with 26 or more listings belong to operators without a published profile.
- Professional share
- 16%
- Median market
- 39%
- Single-listing hosts
- 40%
Listings by operator portfolio size
Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.
Listings by property type
Houses, cottages & holiday homes make up 47% of Salisbury's classified listings, followed by Apartments & flats (20%).
Largest operators in Salisbury
Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked United Kingdom listings. Together, the table and directory cover every professional operator we track in this market.
Scroll sideways to see all columns.
| # | Operator | Listings | Airbnb score | Booking.com score | Portfolio reviews |
|---|---|---|---|---|---|
| 1 | Cottages.com | 65 | 4.77 / 5 | 9.0 / 10 | 217,587 |
| 2 | Sykes Holiday Cottages | 32 | 4.70 / 5 | 8.9 / 10 | 179,990 |
| 3 | holidaycottages.co.uk | 6 | 4.73 / 5 | 8.9 / 10 | 73,474 |
| 4 | Toad Hall Cottages | 4 | 4.76 / 5 | 9.6 / 10 | 861 |
| 5 | Best Western The Dartmouth Golf, Hotel and Spa | 3 | 4.73 / 5 | 7.9 / 10 | 285,489 |
| 6 | Charles Hope Apartments | 2 | 4.68 / 5 | 8.0 / 10 | 4,319 |
| 7 | HelloGuest Limited | 2 | 4.71 / 5 | 8.1 / 10 | 7,597 |
| 8 | Staybridge Suites | 2 | 4.58 / 5 | 8.3 / 10 | 1,020,187 |
| 9 | Travelnest Ltd | 2 | 4.56 / 5 | 8.0 / 10 | 95,073 |
| 10 | Adagio Aparthotel | 1 | 4.78 / 5 | 8.0 / 10 | 790,934 |
Operators enter the index after reaching 26 listings across the United Kingdom and count Salisbury among their markets. See the full interactive Salisbury market report for additional filters and operator comparisons.
How Salisbury compares
Salisbury ranks 120th of 597 tracked markets in the United Kingdom, with 0.1% of tracked supply in this coverage. Markets of similar size:
- Selby 919 listings
-
Cowes 910 listings
-
Cromer 909 listings
-
Lewes 897 listings
-
Worcester 897 listings
-
Durham 895 listings
Photo credits
- Cowes: Photo: Buildings in Cowes as seen from esplanade by Garry Knight · CC BY-SA 2.0 · cropped and resized for display, via Wikimedia Commons
- Cromer: Photo: Hotel De Paris by Northmetpit · Public domain · cropped and resized for display, via Wikimedia Commons
- Lewes: Photo: Harveys Brewery (Lewes) by Wikimedia Commons contributors · Public domain · cropped and resized for display, via Wikimedia Commons
- Worcester: Photo: Worcester from Fort Royal Hill by Philip Halling · CC BY-SA 2.0 · cropped and resized for display, via Wikimedia Commons
- Durham: Photo: Durham Millburngate Bridge by Wikimedia Commons contributors · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
Browse the full United Kingdom city directory or the United Kingdom market report .
Salisbury market FAQ
How many short-term rentals are in Salisbury?
Salisbury has 899 short-term rental listings as of August 2026: 599 on Airbnb and 300 on Booking.com.
Who is the largest short-term rental operator in Salisbury?
The largest professional operator in Salisbury is Cottages.com, with 65 local listings.
How professionalised is the Salisbury short-term rental market?
16% of Salisbury's listings (140 of 899) are run by operators with 26 or more listings, below the median of 597 markets across the United Kingdom (39%). Booking.com supply is more professionalised than Airbnb's: 26% of Booking.com listings sit with operators of that size, against 11% on Airbnb. The 11 named professional operators run 120 local listings between them, and the three largest — Cottages.com, Sykes Holiday Cottages and holidaycottages.co.uk — account for 86% of that. The other 20 listings run by operators with 26 or more listings belong to operators without a published profile.
Is Airbnb or Booking.com bigger in Salisbury?
In Salisbury, Airbnb leads with 599 listings (67%), versus 300 on Booking.com (33%).
How many professional operators run listings in Salisbury?
11 named professional operators run listings in Salisbury. The full roster is listed on this page, and the interactive market report maps every listing.
About this data
Figures come from myDataValue's cross-platform market snapshot of 899 public short-term rental listings in Salisbury, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across the United Kingdom. Snapshot dates: Airbnb , Booking.com .
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