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Short-term rentals in Shrewsbury

Shrewsbury is the 79th-largest of 597 short-term rental markets across the United Kingdom: 1,045 listings, 63% on Airbnb. 35% of supply is run by professional operators, below the median market's 39%, led by Sykes Holiday Cottages (97 listings).

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View of Shrewsbury
Photo: The Square, Shrewsbury by Gnesener1900 · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons

Data updated

Tracked listings
1,045
Market rank
#79 / 597
National share
0.2%
Named professional operators
14

Airbnb vs Booking.com in Shrewsbury

In Shrewsbury, Airbnb leads with 659 listings (63%), versus 386 on Booking.com (37%).

Where the listings are in Shrewsbury

The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.

Airbnb Booking.com 250 sampled locations from 1,045 tracked listings — open the full interactive report

Market structure in Shrewsbury

Booking.com supply is more professionalised than Airbnb's: 50% of Booking.com listings sit with operators of that size, against 27% on Airbnb. The 14 named professional operators run 276 local listings between them, and the three largest — Sykes Holiday Cottages, Pass the Keys and Cottages.com — account for 89% of that. The other 93 listings run by operators with 26 or more listings belong to operators without a published profile.

Professional share
35%
Median market
39%
Single-listing hosts
29%

Listings by operator portfolio size

Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.

  • Single listing 303
  • 2–5 listings 241
  • 6–25 listings 132
  • 26+ (professional) 369

Listings by property type

Houses, cottages & holiday homes make up 54% of Shrewsbury's classified listings, followed by Apartments & flats (22%).

  • Houses, cottages & holiday homes 565
  • Apartments & flats 231
  • B&Bs & guest houses 101
  • Private & shared rooms 59
  • Unique & outdoor 45
  • Hotels & hostels 42
  • Other 2

Largest operators in Shrewsbury

Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked United Kingdom listings. Together, the table and directory cover every professional operator we track in this market.

Scroll sideways to see all columns.

Largest operators in Shrewsbury, ranked by local tracked listings.
# Operator Listings Airbnb score Booking.com score Portfolio reviews
1 Sykes Holiday Cottages 97 4.70 / 5 8.9 / 10 179,990
2 Pass the Keys 85 4.75 / 5 8.1 / 10 62,567
3 Cottages.com 65 4.77 / 5 9.0 / 10 217,587
4 holidaycottages.co.uk 14 4.73 / 5 8.9 / 10 73,474
5 Finest Retreats 4 4.64 / 5 8.5 / 10 13,960
6 Hoseasons 2 4.66 / 5 8.6 / 10 11,713
7 Luxury Cottages 2 4.89 / 5 9.3 / 10 2,454
8 Birch Stays Ltd 1 4.90 / 5 9.2 / 10 1,440
9 Cumbrian Cottage Holidays 1 4.87 / 5 9.1 / 10 78,520
10 Norfolk Hideaways 1 4.75 / 5 9.0 / 10 4,767

The other 4 professional operators in Shrewsbury

Local listings

Browse the full United Kingdom operator directory →

Operators enter the index after reaching 26 listings across the United Kingdom and count Shrewsbury among their markets. See the full interactive Shrewsbury market report for additional filters and operator comparisons.

How Shrewsbury compares

Shrewsbury ranks 79th of 597 tracked markets in the United Kingdom, with 0.2% of tracked supply in this coverage. Markets of similar size:

Photo credits

Browse the full United Kingdom city directory or the United Kingdom market report .

Shrewsbury market FAQ

How many short-term rentals are in Shrewsbury?

Shrewsbury has 1,045 short-term rental listings as of August 2026: 659 on Airbnb and 386 on Booking.com.

Who is the largest short-term rental operator in Shrewsbury?

The largest professional operator in Shrewsbury is Sykes Holiday Cottages, with 97 local listings.

How professionalised is the Shrewsbury short-term rental market?

35% of Shrewsbury's listings (369 of 1,045) are run by operators with 26 or more listings, below the median of 597 markets across the United Kingdom (39%). Booking.com supply is more professionalised than Airbnb's: 50% of Booking.com listings sit with operators of that size, against 27% on Airbnb. The 14 named professional operators run 276 local listings between them, and the three largest — Sykes Holiday Cottages, Pass the Keys and Cottages.com — account for 89% of that. The other 93 listings run by operators with 26 or more listings belong to operators without a published profile.

Is Airbnb or Booking.com bigger in Shrewsbury?

In Shrewsbury, Airbnb leads with 659 listings (63%), versus 386 on Booking.com (37%).

How many professional operators run listings in Shrewsbury?

14 named professional operators run listings in Shrewsbury. The full roster is listed on this page, and the interactive market report maps every listing.

About this data

Figures come from myDataValue's cross-platform market snapshot of 1,045 public short-term rental listings in Shrewsbury, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across the United Kingdom. Snapshot dates: Airbnb , Booking.com .

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