myDataValue

Short-term rentals in Stoke on Trent

Stoke on Trent has 1,296 tracked short-term rental listings in myDataValue's November 2026 snapshot, 733 on Airbnb and 563 on Booking.com. That ranks it 56th of 597 short-term rental markets across the United Kingdom, with 57% of its listings on Airbnb. 25% of supply is run by professional operators, below the median market's 41%, led by Cottages.com (52 listings). Counts are tracked public listings, not total supply.

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View of Stoke on Trent
Photo: Stoke-on-Trent montage by nagualdesign · CC BY-SA 3.0 · resized for display, via Wikimedia Commons

Data updated

Tracked listings
1,296
Market rank
#56 / 597
National share
0.2%
Named professional operators
18

Airbnb vs Booking.com in Stoke on Trent

In Stoke on Trent, Airbnb leads with 733 listings (57%), versus 563 on Booking.com (43%).

Where the listings are in Stoke on Trent

The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.

Airbnb Booking.com 250 sampled locations from 1,296 tracked listings — open the full interactive report

Market structure in Stoke on Trent

Booking.com supply is more professionalised than Airbnb's: 33% of Booking.com listings sit with operators of that size, against 20% on Airbnb. The 18 named professional operators run 194 local listings between them, and the three largest — Cottages.com, Sykes Holiday Cottages and Travelnest Ltd — account for 63% of that. The other 136 listings run by operators with 26 or more listings belong to operators without a published profile.

Professional share
25%
Median market
41%
Single-listing hosts
24%

Listings by operator portfolio size

Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.

  • Single listing 306
  • 2–5 listings 345
  • 6–25 listings 315
  • 26+ (professional) 330

Listings by property type

Houses, cottages & holiday homes make up 48% of Stoke on Trent's classified listings, followed by Private & shared rooms (18%).

  • Houses, cottages & holiday homes 615
  • Private & shared rooms 230
  • Apartments & flats 223
  • B&Bs & guest houses 148
  • Unique & outdoor 48
  • Hotels & hostels 30
  • Other 2

Largest operators in Stoke on Trent

Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked United Kingdom listings. Together, the table and directory cover every professional operator we track in this market.

Scroll sideways to see all columns.

Largest operators in Stoke on Trent, ranked by local tracked listings.
# Operator Listings Airbnb score Booking.com score Portfolio reviews
1 Cottages.com 52 4.77 / 5 9.0 / 10 221,687
2 Sykes Holiday Cottages 37 4.69 / 5 8.9 / 10 184,961
3 Travelnest Ltd 34 4.52 / 5 8.0 / 10 99,168
4 Rupa Lettings Ltd 16 4.64 / 5 7.7 / 10 858
5 The Travel Fox 16 4.61 / 5 8.1 / 10 5,170
6 Your.Rentals 8 4.59 / 5 7.1 / 10 14,423
7 Pass the Keys 7 4.75 / 5 8.1 / 10 63,230
8 Elevate Properties Inc 6 4.31 / 5 6.0 / 10 67
9 53 Degrees Property 4 4.67 / 5 8.0 / 10 4,232
10 holidaycottages.co.uk 3 4.73 / 5 8.8 / 10 82,888

The other 8 professional operators in Stoke on Trent

Local listings

Browse the full United Kingdom operator directory →

Operators enter the index after reaching 26 listings across the United Kingdom and count Stoke on Trent among their markets. See the full interactive Stoke on Trent market report for additional filters and operator comparisons.

How Stoke on Trent compares

Stoke on Trent ranks 56th of 597 tracked markets in the United Kingdom, with 0.2% of tracked supply in this coverage. Markets of similar size:

Photo credits

Browse the full United Kingdom city directory or the United Kingdom market report .

Stoke on Trent market FAQ

How many short-term rentals are in Stoke on Trent?

Stoke on Trent has 1,296 short-term rental listings as of November 2026: 733 on Airbnb and 563 on Booking.com.

Who is the largest short-term rental operator in Stoke on Trent?

The largest professional operator in Stoke on Trent is Cottages.com, with 52 local listings.

How professionalised is the Stoke on Trent short-term rental market?

25% of Stoke on Trent's listings (330 of 1,296) are run by operators with 26 or more listings, below the median of 597 markets across the United Kingdom (41%). Booking.com supply is more professionalised than Airbnb's: 33% of Booking.com listings sit with operators of that size, against 20% on Airbnb. The 18 named professional operators run 194 local listings between them, and the three largest — Cottages.com, Sykes Holiday Cottages and Travelnest Ltd — account for 63% of that. The other 136 listings run by operators with 26 or more listings belong to operators without a published profile.

Is Airbnb or Booking.com bigger in Stoke on Trent?

In Stoke on Trent, Airbnb leads with 733 listings (57%), versus 563 on Booking.com (43%).

How many professional operators run listings in Stoke on Trent?

18 named professional operators run listings in Stoke on Trent. The full roster is listed on this page, and the interactive market report maps every listing.

About this data

Figures come from myDataValue's cross-platform market snapshot of 1,296 public short-term rental listings in Stoke on Trent, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across the United Kingdom. Snapshot dates: Airbnb , Booking.com .

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