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Short-term rentals in Swanage

Swanage is the 64th-largest of 597 short-term rental markets across the United Kingdom: 1,165 listings, 63% on Airbnb. 52% of supply is run by professional operators, above the median market's 39%, led by holidaycottages.co.uk (304 listings).

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Photo: Swanage - geograph.org.uk - 6609 by Richard Webb · CC BY-SA 2.0 · cropped and resized for display, via Wikimedia Commons

Data updated

Tracked listings
1,165
Market rank
#64 / 597
National share
0.2%
Named professional operators
12

Airbnb vs Booking.com in Swanage

In Swanage, Airbnb leads with 739 listings (63%), versus 426 on Booking.com (37%).

Where the listings are in Swanage

The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.

Airbnb Booking.com 250 sampled locations from 1,165 tracked listings — open the full interactive report

Market structure in Swanage

Booking.com supply is more professionalised than Airbnb's: 73% of Booking.com listings sit with operators of that size, against 40% on Airbnb. The 12 named professional operators run 499 local listings between them, and the three largest — holidaycottages.co.uk, Sykes Holiday Cottages and Cottages.com — account for 91% of that. The other 109 listings run by operators with 26 or more listings belong to operators without a published profile.

Professional share
52%
Median market
39%
Single-listing hosts
28%

Listings by operator portfolio size

Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.

  • Single listing 328
  • 2–5 listings 165
  • 6–25 listings 64
  • 26+ (professional) 608

Listings by property type

Houses, cottages & holiday homes make up 58% of Swanage's classified listings, followed by Apartments & flats (27%).

  • Houses, cottages & holiday homes 669
  • Apartments & flats 316
  • B&Bs & guest houses 71
  • Unique & outdoor 63
  • Private & shared rooms 33
  • Hotels & hostels 11
  • Other 2

Largest operators in Swanage

Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked United Kingdom listings. Together, the table and directory cover every professional operator we track in this market.

Scroll sideways to see all columns.

Largest operators in Swanage, ranked by local tracked listings.
# Operator Listings Airbnb score Booking.com score Portfolio reviews
1 holidaycottages.co.uk 304 4.73 / 5 8.9 / 10 73,474
2 Sykes Holiday Cottages 111 4.70 / 5 8.9 / 10 179,990
3 Cottages.com 40 4.77 / 5 9.0 / 10 217,587
4 Blake 17 4.81 / 5 — 2,172
5 Jurassic Coast Holiday Homes 11 4.88 / 5 9.1 / 10 1,161
6 Rural Retreats Holidays Ltd 4 4.88 / 5 9.3 / 10 1,962
7 Travelnest Ltd 4 4.56 / 5 8.0 / 10 95,073
8 Cumbrian Cottage Holidays 2 4.87 / 5 9.1 / 10 78,520
9 HelloGuest Limited 2 4.71 / 5 8.1 / 10 7,597
10 The Travel Fox 2 4.61 / 5 8.0 / 10 5,221

The other 2 professional operators in Swanage

Local listings

Browse the full United Kingdom operator directory →

Operators enter the index after reaching 26 listings across the United Kingdom and count Swanage among their markets. See the full interactive Swanage market report for additional filters and operator comparisons.

How Swanage compares

Swanage ranks 64th of 597 tracked markets in the United Kingdom, with 0.2% of tracked supply in this coverage. Markets of similar size:

Photo credits

Browse the full United Kingdom city directory or the United Kingdom market report .

Swanage market FAQ

How many short-term rentals are in Swanage?

Swanage has 1,165 short-term rental listings as of August 2026: 739 on Airbnb and 426 on Booking.com.

Who is the largest short-term rental operator in Swanage?

The largest professional operator in Swanage is holidaycottages.co.uk, with 304 local listings.

How professionalised is the Swanage short-term rental market?

52% of Swanage's listings (608 of 1,165) are run by operators with 26 or more listings, above the median of 597 markets across the United Kingdom (39%). Booking.com supply is more professionalised than Airbnb's: 73% of Booking.com listings sit with operators of that size, against 40% on Airbnb. The 12 named professional operators run 499 local listings between them, and the three largest — holidaycottages.co.uk, Sykes Holiday Cottages and Cottages.com — account for 91% of that. The other 109 listings run by operators with 26 or more listings belong to operators without a published profile.

Is Airbnb or Booking.com bigger in Swanage?

In Swanage, Airbnb leads with 739 listings (63%), versus 426 on Booking.com (37%).

How many professional operators run listings in Swanage?

12 named professional operators run listings in Swanage. The full roster is listed on this page, and the interactive market report maps every listing.

About this data

Figures come from myDataValue's cross-platform market snapshot of 1,165 public short-term rental listings in Swanage, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across the United Kingdom. Snapshot dates: Airbnb , Booking.com .

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