myDataValue

Short-term rentals in Whitby

Whitby has 3,107 tracked short-term rental listings in myDataValue's November 2026 snapshot, 1,552 on Airbnb and 1,555 on Booking.com. That ranks it 15th of 597 short-term rental markets across the United Kingdom, with listings split almost evenly between Booking.com (50%) and Airbnb (50%). 65% of supply is run by professional operators, above the median market's 41%, led by Sykes Holiday Cottages (645 listings). Counts are tracked public listings, not total supply.

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Photo: Rj whitby by Mr R Jordan ( Mr R Jordan ) · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons

Data updated

Tracked listings
3,107
Market rank
#15 / 597
National share
0.5%
Named professional operators
22

Airbnb vs Booking.com in Whitby

In Whitby, supply is split almost evenly: 1,555 listings on Booking.com (50%) and 1,552 on Airbnb (50%).

Where the listings are in Whitby

The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.

Airbnb Booking.com 250 sampled locations from 3,107 tracked listings — open the full interactive report

Market structure in Whitby

Booking.com supply is more professionalised than Airbnb's: 69% of Booking.com listings sit with operators of that size, against 60% on Airbnb. The 22 named professional operators run 1,902 local listings between them, and the three largest — Sykes Holiday Cottages, Cottages.com and Host & Stay — account for 74% of that. The other 107 listings run by operators with 26 or more listings belong to operators without a published profile.

Professional share
65%
Median market
41%
Single-listing hosts
15%

Listings by operator portfolio size

Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.

  • Single listing 452
  • 2–5 listings 380
  • 6–25 listings 266
  • 26+ (professional) 2,009

Listings by property type

Houses, cottages & holiday homes make up 64% of Whitby's classified listings, followed by Apartments & flats (26%).

  • Houses, cottages & holiday homes 1,998
  • Apartments & flats 806
  • B&Bs & guest houses 175
  • Hotels & hostels 72
  • Private & shared rooms 33
  • Unique & outdoor 23

Largest operators in Whitby

Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked United Kingdom listings. Together, the table and directory cover every professional operator we track in this market.

Scroll sideways to see all columns.

Largest operators in Whitby, ranked by local tracked listings.
# Operator Listings Airbnb score Booking.com score Portfolio reviews
1 Sykes Holiday Cottages 645 4.69 / 5 8.9 / 10 184,961
2 Cottages.com 412 4.77 / 5 9.0 / 10 221,687
3 Host & Stay 355 4.57 / 5 8.3 / 10 59,959
4 holidaycottages.co.uk 314 4.73 / 5 8.8 / 10 82,888
5 Whitby Holiday Cottages 49 4.88 / 5 6.8 / 10 142
6 Reserve and Relax Holiday Cottages Ltd 40 4.72 / 5 8.7 / 10 1,647
7 Finest Retreats 27 4.65 / 5 8.5 / 10 14,946
8 Port Isaac Bay Holidays 12 4.84 / 5 9.1 / 10 138,199
9 Pass the Property 10 4.59 / 5 7.7 / 10 4,643
10 Stays York 8 4.71 / 5 8.9 / 10 12,706

The other 12 professional operators in Whitby

Local listings

Browse the full United Kingdom operator directory →

Operators enter the index after reaching 26 listings across the United Kingdom and count Whitby among their markets. See the full interactive Whitby market report for additional filters and operator comparisons.

How Whitby compares

Whitby ranks 15th of 597 tracked markets in the United Kingdom, with 0.5% of tracked supply in this coverage. Markets of similar size:

Photo credits

Browse the full United Kingdom city directory or the United Kingdom market report .

Whitby market FAQ

How many short-term rentals are in Whitby?

Whitby has 3,107 short-term rental listings as of November 2026: 1,552 on Airbnb and 1,555 on Booking.com.

Who is the largest short-term rental operator in Whitby?

The largest professional operator in Whitby is Sykes Holiday Cottages, with 645 local listings.

How professionalised is the Whitby short-term rental market?

65% of Whitby's listings (2,009 of 3,107) are run by operators with 26 or more listings, above the median of 597 markets across the United Kingdom (41%). Booking.com supply is more professionalised than Airbnb's: 69% of Booking.com listings sit with operators of that size, against 60% on Airbnb. The 22 named professional operators run 1,902 local listings between them, and the three largest — Sykes Holiday Cottages, Cottages.com and Host & Stay — account for 74% of that. The other 107 listings run by operators with 26 or more listings belong to operators without a published profile.

Is Airbnb or Booking.com bigger in Whitby?

In Whitby, supply is split almost evenly: 1,555 listings on Booking.com (50%) and 1,552 on Airbnb (50%).

How many professional operators run listings in Whitby?

22 named professional operators run listings in Whitby. The full roster is listed on this page, and the interactive market report maps every listing.

About this data

Figures come from myDataValue's cross-platform market snapshot of 3,107 public short-term rental listings in Whitby, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across the United Kingdom. Snapshot dates: Airbnb , Booking.com .

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