Short-term rentals in Innsbruck
Innsbruck has 1,815 tracked short-term rental listings in myDataValue's November 2026 snapshot, 999 on Airbnb and 816 on Booking.com. That ranks it 10th of 194 short-term rental markets across Austria, with 55% of its listings on Airbnb. 13% of supply is run by professional operators, below the median market's 19%, led by keyone GmbH (36 listings). Counts are tracked public listings, not total supply.
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Data updated
- Tracked listings
- 1,815
- Market rank
- #10 / 194
- National share
- 1.9%
- Named professional operators
- 9
Airbnb vs Booking.com in Innsbruck
In Innsbruck, Airbnb leads with 999 listings (55%), versus 816 on Booking.com (45%).
Where the listings are in Innsbruck
The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.
Market structure in Innsbruck
Professional operators hold a similar share on both platforms: 13% of Airbnb listings and 12% of Booking.com listings. The 9 named professional operators run 97 local listings between them, and the three largest — keyone GmbH, Belvilla by OYO and NOVASOL AS — account for 84% of that. The other 132 listings run by operators with 26 or more listings belong to operators without a published profile.
- Professional share
- 13%
- Median market
- 19%
- Single-listing hosts
- 45%
Listings by operator portfolio size
Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.
Listings by property type
Apartments & flats make up 70% of Innsbruck's classified listings, followed by Hotels & hostels (11%).
Largest operators in Innsbruck
Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Austria listings. The table covers every professional operator we track in this market.
Scroll sideways to see all columns.
| # | Operator | Listings | Airbnb score | Booking.com score | Portfolio reviews |
|---|---|---|---|---|---|
| 1 | keyone GmbH | 36 | 4.37 / 5 | 8.2 / 10 | 21,245 |
| 2 | Belvilla by OYO | 33 | 4.67 / 5 | 8.5 / 10 | 19,498 |
| 3 | NOVASOL AS | 12 | 4.72 / 5 | 8.6 / 10 | 2,336 |
| 4 | Inncomer Apartments GmbH | 7 | 4.86 / 5 | 8.8 / 10 | 4,135 |
| 5 | Villa for You | 4 | 4.69 / 5 | 8.7 / 10 | 14,922 |
| 6 | Secra Bookings | 2 | 4.82 / 5 | 8.5 / 10 | 2,575 |
| 7 | Adagio Aparthotel | 1 | 4.73 / 5 | 8.2 / 10 | 167,100 |
| 8 | DS Destination Solutions GmbH | 1 | 4.83 / 5 | 9.1 / 10 | 1,586 |
| 9 | Holiday Home AG | 1 | 4.60 / 5 | 8.1 / 10 | 2,283 |
Browse the full Austria operator directory →
Operators enter the index after reaching 26 listings across Austria and count Innsbruck among their markets. See the full interactive Innsbruck market report for additional filters and operator comparisons.
How Innsbruck compares
Innsbruck ranks 10th of 194 tracked markets in Austria, with 1.9% of tracked supply in this coverage. Markets of similar size:
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Schladming 2,330 listings
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Fügen 2,304 listings
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Graz 2,103 listings
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Flachau 1,627 listings
-
Salzburg 1,454 listings
-
Velden am Wörthersee 1,441 listings
Photo credits
- Schladming: Photo: Schladming (1) by C.Stadler/Bwag · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
- Fügen: Photo: Fuegen 08 by böhringer friedrich · CC BY-SA 2.5 · cropped and resized for display, via Wikimedia Commons
- Graz: Photo: 16-07-06-Rathaus Graz Turmblick-RR2 0275 by Ralf Roletschek · CC BY-SA 3.0 at · cropped and resized for display, via Wikimedia Commons
- Flachau: Photo: Flachau mit OT Reitdorf im Vordergrund by JFKCom · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Salzburg: Photo: Salzburg Altstadt vom Mönchsberg by Photo: Andreas Praefcke · CC BY 3.0 · cropped and resized for display, via Wikimedia Commons
- Velden am Wörthersee: Photo: Velden Bucht (Blick von Süden) by Gugganij · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
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Browse the full Austria city directory or the Austria market report .
Innsbruck market FAQ
How many short-term rentals are in Innsbruck?
Innsbruck has 1,815 short-term rental listings as of November 2026: 999 on Airbnb and 816 on Booking.com.
Who is the largest short-term rental operator in Innsbruck?
The largest professional operator in Innsbruck is keyone GmbH, with 36 local listings.
How professionalised is the Innsbruck short-term rental market?
13% of Innsbruck's listings (229 of 1,815) are run by operators with 26 or more listings, below the median of 194 markets across Austria (19%). Professional operators hold a similar share on both platforms: 13% of Airbnb listings and 12% of Booking.com listings. The 9 named professional operators run 97 local listings between them, and the three largest — keyone GmbH, Belvilla by OYO and NOVASOL AS — account for 84% of that. The other 132 listings run by operators with 26 or more listings belong to operators without a published profile.
Is Airbnb or Booking.com bigger in Innsbruck?
In Innsbruck, Airbnb leads with 999 listings (55%), versus 816 on Booking.com (45%).
How many professional operators run listings in Innsbruck?
9 named professional operators run listings in Innsbruck. The full roster is listed on this page, and the interactive market report maps every listing.
About this data
Figures come from myDataValue's cross-platform market snapshot of 1,815 public short-term rental listings in Innsbruck, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across Austria. Snapshot dates: Airbnb , Booking.com .
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