Short-term rentals in Salzburg
Salzburg has 1,454 tracked short-term rental listings in myDataValue's November 2026 snapshot, 891 on Airbnb and 563 on Booking.com. That ranks it 12th of 194 short-term rental markets across Austria, with 61% of its listings on Airbnb. 5% of supply is run by professional operators, below the median market's 19%, led by Numa Group SE (38 listings). Counts are tracked public listings, not total supply.
Data updated
- Tracked listings
- 1,454
- Market rank
- #12 / 194
- National share
- 1.6%
- Named professional operators
- 7
Airbnb vs Booking.com in Salzburg
In Salzburg, Airbnb leads with 891 listings (61%), versus 563 on Booking.com (39%).
Where the listings are in Salzburg
The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.
Market structure in Salzburg
Professional operators hold a similar share on both platforms: 6% of Airbnb listings and 4% of Booking.com listings. The 7 named professional operators run 62 local listings between them, and the three largest — Numa Group SE, onestephost GmbH and keyone GmbH — account for 85% of that. The other 10 listings run by operators with 26 or more listings belong to operators without a published profile.
- Professional share
- 5%
- Median market
- 19%
- Single-listing hosts
- 39%
Listings by operator portfolio size
Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.
Listings by property type
Apartments & flats make up 52% of Salzburg's classified listings, followed by Hotels & hostels (21%).
Largest operators in Salzburg
Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Austria listings. The table covers every professional operator we track in this market.
Scroll sideways to see all columns.
| # | Operator | Listings | Airbnb score | Booking.com score | Portfolio reviews |
|---|---|---|---|---|---|
| 1 | Numa Group SE | 38 | 4.70 / 5 | 8.4 / 10 | 24,822 |
| 2 | onestephost GmbH | 9 | 4.64 / 5 | 8.8 / 10 | 6,946 |
| 3 | keyone GmbH | 6 | 4.37 / 5 | 8.2 / 10 | 21,245 |
| 4 | Limehome | 3 | 4.61 / 5 | 8.5 / 10 | 31,970 |
| 5 | NOVASOL AS | 3 | 4.72 / 5 | 8.6 / 10 | 2,336 |
| 6 | Adagio Aparthotel | 2 | 4.73 / 5 | 8.2 / 10 | 167,100 |
| 7 | Hideaway Planneralm | 1 | 5.00 / 5 | 8.4 / 10 | 50,137 |
Browse the full Austria operator directory →
Operators enter the index after reaching 26 listings across Austria and count Salzburg among their markets. See the full interactive Salzburg market report for additional filters and operator comparisons.
How Salzburg compares
Salzburg ranks 12th of 194 tracked markets in Austria, with 1.6% of tracked supply in this coverage. Markets of similar size:
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Graz 2,103 listings
-
Innsbruck 1,815 listings
-
Flachau 1,627 listings
-
Velden am Wörthersee 1,441 listings
-
Seefeld in Tirol 1,412 listings
-
Bad Kleinkirchheim 1,345 listings
Photo credits
- Graz: Photo: 16-07-06-Rathaus Graz Turmblick-RR2 0275 by Ralf Roletschek · CC BY-SA 3.0 at · cropped and resized for display, via Wikimedia Commons
- Innsbruck: Photo: Innsbruck - panoramio (45) by Michael aus Halle · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Flachau: Photo: Flachau mit OT Reitdorf im Vordergrund by JFKCom · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Velden am Wörthersee: Photo: Velden Bucht (Blick von Süden) by Gugganij · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Seefeld in Tirol: Photo: Seefeld in Tirol Austria from ESE on 2014-10-18 by Robert F. Tobler · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
- Bad Kleinkirchheim: Photo: Bkk from east by User:Popie · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
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Browse the full Austria city directory or the Austria market report .
Salzburg market FAQ
How many short-term rentals are in Salzburg?
Salzburg has 1,454 short-term rental listings as of November 2026: 891 on Airbnb and 563 on Booking.com.
Who is the largest short-term rental operator in Salzburg?
The largest professional operator in Salzburg is Numa Group SE, with 38 local listings.
How professionalised is the Salzburg short-term rental market?
5% of Salzburg's listings (72 of 1,454) are run by operators with 26 or more listings, below the median of 194 markets across Austria (19%). Professional operators hold a similar share on both platforms: 6% of Airbnb listings and 4% of Booking.com listings. The 7 named professional operators run 62 local listings between them, and the three largest — Numa Group SE, onestephost GmbH and keyone GmbH — account for 85% of that. The other 10 listings run by operators with 26 or more listings belong to operators without a published profile.
Is Airbnb or Booking.com bigger in Salzburg?
In Salzburg, Airbnb leads with 891 listings (61%), versus 563 on Booking.com (39%).
How many professional operators run listings in Salzburg?
7 named professional operators run listings in Salzburg. The full roster is listed on this page, and the interactive market report maps every listing.
About this data
Figures come from myDataValue's cross-platform market snapshot of 1,454 public short-term rental listings in Salzburg, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across Austria. Snapshot dates: Airbnb , Booking.com .
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