myDataValue

Short-term rentals in Lugano

Lugano has 1,910 tracked short-term rental listings in myDataValue's November 2026 snapshot, 1,284 on Airbnb and 626 on Booking.com. That ranks it 10th of 78 short-term rental markets across Switzerland, with 67% of its listings on Airbnb. 37% of supply is run by professional operators, above the median market's 20%, led by Happy.Rentals (238 listings). Counts are tracked public listings, not total supply.

View of Lugano
Photo: Lugano from Sighignola by Aconcagua · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons

Data updated

Tracked listings
1,910
Market rank
#10 / 78
National share
2.8%
Named professional operators
5

Airbnb vs Booking.com in Lugano

In Lugano, Airbnb leads with 1,284 listings (67%), 2.1× the 626 on Booking.com (33%).

Where the listings are in Lugano

The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.

Airbnb Booking.com 250 sampled locations from 1,910 tracked listings — open the full interactive report

Market structure in Lugano

Booking.com supply is more professionalised than Airbnb's: 43% of Booking.com listings sit with operators of that size, against 34% on Airbnb. The 5 named professional operators run 356 local listings between them, and the three largest — Happy.Rentals, Bansky BnB and Your.Rentals — account for 99% of that. The other 345 listings run by operators with 26 or more listings belong to operators without a published profile.

Professional share
37%
Median market
20%
Single-listing hosts
30%

Listings by operator portfolio size

Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.

  • Single listing 566
  • 2–5 listings 394
  • 6–25 listings 249
  • 26+ (professional) 701

Listings by property type

Apartments & flats make up 69% of Lugano's classified listings, followed by Houses, cottages & holiday homes (16%).

  • Apartments & flats 1,315
  • Houses, cottages & holiday homes 300
  • Hotels & hostels 104
  • Private & shared rooms 96
  • B&Bs & guest houses 84
  • Unique & outdoor 8
  • Other 3

Largest operators in Lugano

Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Switzerland listings. The table covers every professional operator we track in this market.

Scroll sideways to see all columns.

Largest operators in Lugano, ranked by local tracked listings.
# Operator Listings Airbnb score Booking.com score Portfolio reviews
1 Happy.Rentals 238 4.47 / 5 7.7 / 10 5,929
2 Bansky BnB 82 4.57 / 5 8.1 / 10 4,146
3 Your.Rentals 31 4.74 / 5 8.5 / 10 4,165
4 Adagio Aparthotel 3 5.00 / 5 8.1 / 10 205,185
5 Herisau Apartments 2 4.88 / 5 8.6 / 10 39,154

Browse the full Switzerland operator directory →

Operators enter the index after reaching 26 listings across Switzerland and count Lugano among their markets. See the full interactive Lugano market report for additional filters and operator comparisons.

How Lugano compares

Lugano ranks 10th of 78 tracked markets in Switzerland, with 2.8% of tracked supply in this coverage. Markets of similar size:

Photo credits
  • Arosa: Photo: Arosa2007 12 15 001 by Ch-info.ch · CC BY 3.0 · cropped and resized for display, via Wikimedia Commons
  • Geneva: Photo: Geneva from Mount Salève by Yann ( talk ) · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
  • St. Moritz: Photo: StMoritz by Alps · Public domain · cropped and resized for display, via Wikimedia Commons
  • Lausanne: Photo: Lausanne - Flickr - Matthieu Valentin by matthieu valentin · Public domain · cropped and resized for display, via Wikimedia Commons
  • Zermatt: Photo: 1 zermatt night 2012 by chensiyuan · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
  • Interlaken: Photo: Interlaken01 by Paebi · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons

Browse the full Switzerland city directory or the Switzerland market report .

Lugano market FAQ

How many short-term rentals are in Lugano?

Lugano has 1,910 short-term rental listings as of November 2026: 1,284 on Airbnb and 626 on Booking.com.

Who is the largest short-term rental operator in Lugano?

The largest professional operator in Lugano is Happy.Rentals, with 238 local listings.

How professionalised is the Lugano short-term rental market?

37% of Lugano's listings (701 of 1,910) are run by operators with 26 or more listings, above the median of 78 markets across Switzerland (20%). Booking.com supply is more professionalised than Airbnb's: 43% of Booking.com listings sit with operators of that size, against 34% on Airbnb. The 5 named professional operators run 356 local listings between them, and the three largest — Happy.Rentals, Bansky BnB and Your.Rentals — account for 99% of that. The other 345 listings run by operators with 26 or more listings belong to operators without a published profile.

Is Airbnb or Booking.com bigger in Lugano?

In Lugano, Airbnb leads with 1,284 listings (67%), 2.1× the 626 on Booking.com (33%).

How many professional operators run listings in Lugano?

5 named professional operators run listings in Lugano. The full roster is listed on this page, and the interactive market report maps every listing.

About this data

Figures come from myDataValue's cross-platform market snapshot of 1,910 public short-term rental listings in Lugano, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across Switzerland. Snapshot dates: Airbnb , Booking.com .

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