Short-term rentals in Zermatt
Zermatt has 1,589 tracked short-term rental listings in myDataValue's November 2026 snapshot, 1,011 on Airbnb and 578 on Booking.com. That ranks it 12th of 78 short-term rental markets across Switzerland, with 64% of its listings on Airbnb. 33% of supply is run by professional operators, above the median market's 20%, led by Zermatt Holidays (70 listings). Counts are tracked public listings, not total supply.
Data updated
- Tracked listings
- 1,589
- Market rank
- #12 / 78
- National share
- 2.3%
- Named professional operators
- 9
Airbnb vs Booking.com in Zermatt
In Zermatt, Airbnb leads with 1,011 listings (64%), versus 578 on Booking.com (36%).
Where the listings are in Zermatt
The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.
Market structure in Zermatt
Booking.com supply is more professionalised than Airbnb's: 43% of Booking.com listings sit with operators of that size, against 28% on Airbnb. The 9 named professional operators run 187 local listings between them, and the three largest — Zermatt Holidays, Zermatt Premium Apartments and Coming Home GmbH — account for 81% of that. The other 339 listings run by operators with 26 or more listings belong to operators without a published profile.
- Professional share
- 33%
- Median market
- 20%
- Single-listing hosts
- 22%
Listings by operator portfolio size
Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.
Listings by property type
Apartments & flats make up 81% of Zermatt's classified listings, followed by Hotels & hostels (9%).
Largest operators in Zermatt
Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Switzerland listings. The table covers every professional operator we track in this market.
Scroll sideways to see all columns.
| # | Operator | Listings | Airbnb score | Booking.com score | Portfolio reviews |
|---|---|---|---|---|---|
| 1 | Zermatt Holidays | 70 | 4.92 / 5 | 9.0 / 10 | 1,249 |
| 2 | Zermatt Premium Apartments | 48 | 4.74 / 5 | 8.7 / 10 | 1,136 |
| 3 | Coming Home GmbH | 33 | 4.70 / 5 | 8.4 / 10 | 4,107 |
| 4 | Phoenix SA | 14 | 4.81 / 5 | 8.9 / 10 | 5,280 |
| 5 | Coucou&Co | 8 | 4.60 / 5 | 8.2 / 10 | 5,278 |
| 6 | Heiwa House | 6 | 4.67 / 5 | 8.0 / 10 | 6,082 |
| 7 | Skolido Immobilien & more | 4 | 4.51 / 5 | 8.1 / 10 | 1,682 |
| 8 | Smiling House | 3 | 4.89 / 5 | 9.1 / 10 | 843 |
| 9 | Arosa Holiday | 1 | 4.71 / 5 | 8.8 / 10 | 1,926 |
Browse the full Switzerland operator directory →
Operators enter the index after reaching 26 listings across Switzerland and count Zermatt among their markets. See the full interactive Zermatt market report for additional filters and operator comparisons.
How Zermatt compares
Zermatt ranks 12th of 78 tracked markets in Switzerland, with 2.3% of tracked supply in this coverage. Markets of similar size:
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St. Moritz 2,077 listings
-
Lugano 1,910 listings
-
Lausanne 1,681 listings
-
Interlaken 1,583 listings
-
Bettmeralp 1,561 listings
-
Luzern 1,442 listings
Photo credits
- St. Moritz: Photo: StMoritz by Alps · Public domain · cropped and resized for display, via Wikimedia Commons
- Lugano: Photo: Lugano from Sighignola by Aconcagua · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Lausanne: Photo: Lausanne - Flickr - Matthieu Valentin by matthieu valentin · Public domain · cropped and resized for display, via Wikimedia Commons
- Interlaken: Photo: Interlaken01 by Paebi · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Bettmeralp: Photo: Bettmeralp mit Bettmerhorn by Roland Zumbühl · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Luzern: Photo: 00 0055 Buildings in Lucerne by W. Bulach · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
Browse the full Switzerland city directory or the Switzerland market report .
Zermatt market FAQ
How many short-term rentals are in Zermatt?
Zermatt has 1,589 short-term rental listings as of November 2026: 1,011 on Airbnb and 578 on Booking.com.
Who is the largest short-term rental operator in Zermatt?
The largest professional operator in Zermatt is Zermatt Holidays, with 70 local listings.
How professionalised is the Zermatt short-term rental market?
33% of Zermatt's listings (526 of 1,589) are run by operators with 26 or more listings, above the median of 78 markets across Switzerland (20%). Booking.com supply is more professionalised than Airbnb's: 43% of Booking.com listings sit with operators of that size, against 28% on Airbnb. The 9 named professional operators run 187 local listings between them, and the three largest — Zermatt Holidays, Zermatt Premium Apartments and Coming Home GmbH — account for 81% of that. The other 339 listings run by operators with 26 or more listings belong to operators without a published profile.
Is Airbnb or Booking.com bigger in Zermatt?
In Zermatt, Airbnb leads with 1,011 listings (64%), versus 578 on Booking.com (36%).
How many professional operators run listings in Zermatt?
9 named professional operators run listings in Zermatt. The full roster is listed on this page, and the interactive market report maps every listing.
About this data
Figures come from myDataValue's cross-platform market snapshot of 1,589 public short-term rental listings in Zermatt, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across Switzerland. Snapshot dates: Airbnb , Booking.com .
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