myDataValue

Short-term rentals in Heraklio Town

Heraklio Town is the 9th-largest of 284 short-term rental markets across Greece: 5,045 listings, 61% on Airbnb. 8% of supply is run by professional operators, in line with the median market's 7%, led by SmartPlan Management (111 listings).

Explore the interactive Heraklio Town report
View of Heraklio Town
Photo: Panoramic of Heraklion by Bernard Gagnon · CC BY-SA 3.0 · resized for display, via Wikimedia Commons

Data updated

Tracked listings
5,045
Market rank
#9 / 284
National share
1.9%
Named professional operators
19

Airbnb vs Booking.com in Heraklio Town

In Heraklio Town, Airbnb leads with 3,093 listings (61%), versus 1,952 on Booking.com (39%).

Where the listings are in Heraklio Town

The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.

Airbnb Booking.com 250 sampled locations from 5,045 tracked listings — open the full interactive report

Market structure in Heraklio Town

Professional operators hold a similar share on both platforms: 9% of Airbnb listings and 8% of Booking.com listings. The 19 named professional operators run 375 local listings between them, and the three largest — SmartPlan Management, Estia Hospitality and Hospi Living — account for 51% of that. The other 49 listings run by operators with 26 or more listings belong to operators without a published profile.

Professional share
8%
Median market
7%
Single-listing hosts
41%

Listings by operator portfolio size

Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.

  • Single listing 2,077
  • 2–5 listings 1,746
  • 6–25 listings 798
  • 26+ (professional) 424

Listings by property type

Apartments & flats make up 61% of Heraklio Town's classified listings, followed by Houses, cottages & holiday homes (29%).

  • Apartments & flats 3,081
  • Houses, cottages & holiday homes 1,460
  • Hotels & hostels 329
  • Private & shared rooms 112
  • B&Bs & guest houses 42
  • Unique & outdoor 18
  • Other 3

Largest operators in Heraklio Town

Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Greece listings. Together, the table and directory cover every professional operator we track in this market.

Scroll sideways to see all columns.

Largest operators in Heraklio Town, ranked by local tracked listings.
# Operator Listings Airbnb score Booking.com score Portfolio reviews
1 SmartPlan Management 111 4.51 / 5 8.0 / 10 7,212
2 Estia Hospitality 43 4.77 / 5 8.8 / 10 8,432
3 Hospi Living 39 4.90 / 5 8.9 / 10 1,631
4 LEADERSTAY LTD 35 4.65 / 5 8.7 / 10 3,143
5 My Creta Villa 30 4.83 / 5 9.0 / 10 428
6 Hotelyzer Living 26 4.89 / 5 9.5 / 10 26,858
7 etouri vacation rental management 20 4.96 / 5 9.7 / 10 7,235
8 Oreo Travel 18 4.82 / 5 9.2 / 10 8,919
9 Think Villa 17 4.96 / 5 9.6 / 10 9,941
10 NOVASOL AS 11 4.60 / 5 8.6 / 10 363

The other 9 professional operators in Heraklio Town

Local listings

Browse the full Greece operator directory →

Operators enter the index after reaching 26 listings across Greece and count Heraklio Town among their markets. See the full interactive Heraklio Town market report for additional filters and operator comparisons.

How Heraklio Town compares

Heraklio Town ranks 9th of 284 tracked markets in Greece, with 1.9% of tracked supply in this coverage. Markets of similar size:

Photo credits

Browse the full Greece city directory or the Greece market report .

Heraklio Town market FAQ

How many short-term rentals are in Heraklio Town?

Heraklio Town has 5,045 short-term rental listings as of August 2026: 3,093 on Airbnb and 1,952 on Booking.com.

Who is the largest short-term rental operator in Heraklio Town?

The largest professional operator in Heraklio Town is SmartPlan Management, with 111 local listings.

How professionalised is the Heraklio Town short-term rental market?

8% of Heraklio Town's listings (424 of 5,045) are run by operators with 26 or more listings, in line with the median of 284 markets across Greece (7%). Professional operators hold a similar share on both platforms: 9% of Airbnb listings and 8% of Booking.com listings. The 19 named professional operators run 375 local listings between them, and the three largest — SmartPlan Management, Estia Hospitality and Hospi Living — account for 51% of that. The other 49 listings run by operators with 26 or more listings belong to operators without a published profile.

Is Airbnb or Booking.com bigger in Heraklio Town?

In Heraklio Town, Airbnb leads with 3,093 listings (61%), versus 1,952 on Booking.com (39%).

How many professional operators run listings in Heraklio Town?

19 named professional operators run listings in Heraklio Town. The full roster is listed on this page, and the interactive market report maps every listing.

About this data

Figures come from myDataValue's cross-platform market snapshot of 5,045 public short-term rental listings in Heraklio Town, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across Greece. Snapshot dates: Airbnb , Booking.com .

Spotted an inconsistency, or want fresher data for Heraklio Town? Report a data issue or request an update — corrections land with the next data refresh.