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Short-term rentals in Heraklio Town

Heraklio Town has 4,980 tracked short-term rental listings in myDataValue's November 2026 snapshot, 3,097 on Airbnb and 1,883 on Booking.com. That ranks it 8th of 284 short-term rental markets across Greece, with 62% of its listings on Airbnb. 14% of supply is run by professional operators, above the median market's 9%, led by SmartPlan Management (117 listings). Counts are tracked public listings, not total supply.

Explore the interactive Heraklio Town report
View of Heraklio Town
Photo: Panoramic of Heraklion by Bernard Gagnon · CC BY-SA 3.0 · resized for display, via Wikimedia Commons

Data updated

Tracked listings
4,980
Market rank
#8 / 284
National share
1.9%
Named professional operators
24

Airbnb vs Booking.com in Heraklio Town

In Heraklio Town, Airbnb leads with 3,097 listings (62%), versus 1,883 on Booking.com (38%).

Where the listings are in Heraklio Town

The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.

Airbnb Booking.com 250 sampled locations from 4,980 tracked listings — open the full interactive report

Market structure in Heraklio Town

Airbnb supply is more professionalised than Booking.com's: 17% of Airbnb listings sit with operators of that size, against 8% on Booking.com. The 24 named professional operators run 504 local listings between them, and the three largest — SmartPlan Management, Estia Hospitality and Hospi Living — account for 40% of that. The other 176 listings run by operators with 26 or more listings belong to operators without a published profile.

Professional share
14%
Median market
9%
Single-listing hosts
37%

Listings by operator portfolio size

Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.

  • Single listing 1,854
  • 2–5 listings 1,557
  • 6–25 listings 889
  • 26+ (professional) 680

Listings by property type

Apartments & flats make up 61% of Heraklio Town's classified listings, followed by Houses, cottages & holiday homes (29%).

  • Apartments & flats 3,028
  • Houses, cottages & holiday homes 1,447
  • Hotels & hostels 329
  • Private & shared rooms 113
  • B&Bs & guest houses 42
  • Unique & outdoor 18
  • Other 3

Largest operators in Heraklio Town

Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Greece listings. Together, the table and directory cover every professional operator we track in this market.

Scroll sideways to see all columns.

Largest operators in Heraklio Town, ranked by local tracked listings.
# Operator Listings Airbnb score Booking.com score Portfolio reviews
1 SmartPlan Management 117 4.52 / 5 8.0 / 10 8,122
2 Estia Hospitality 45 4.76 / 5 8.8 / 10 7,494
3 Hospi Living 39 4.90 / 5 9.0 / 10 774
4 The Central Boutique Apartments 37 4.83 / 5 8.7 / 10 2,068
5 My Creta Villas 35 4.79 / 5 8.7 / 10 382
6 LEADERSTAY LTD 34 4.68 / 5 8.7 / 10 3,287
7 etouri vacation rental management 27 4.96 / 5 9.7 / 10 8,656
8 Hotelyzer Living 27 4.89 / 5 9.4 / 10 27,205
9 ROYAL Vacation Rentals 20 4.85 / 5 8.7 / 10 585
10 Unique Villas GR 20 4.87 / 5 9.7 / 10 1,553

The other 14 professional operators in Heraklio Town

Local listings

Browse the full Greece operator directory →

Operators enter the index after reaching 26 listings across Greece and count Heraklio Town among their markets. See the full interactive Heraklio Town market report for additional filters and operator comparisons.

How Heraklio Town compares

Heraklio Town ranks 8th of 284 tracked markets in Greece, with 1.9% of tracked supply in this coverage. Markets of similar size:

Photo credits

Browse the full Greece city directory or the Greece market report .

Heraklio Town market FAQ

How many short-term rentals are in Heraklio Town?

Heraklio Town has 4,980 short-term rental listings as of November 2026: 3,097 on Airbnb and 1,883 on Booking.com.

Who is the largest short-term rental operator in Heraklio Town?

The largest professional operator in Heraklio Town is SmartPlan Management, with 117 local listings.

How professionalised is the Heraklio Town short-term rental market?

14% of Heraklio Town's listings (680 of 4,980) are run by operators with 26 or more listings, above the median of 284 markets across Greece (9%). Airbnb supply is more professionalised than Booking.com's: 17% of Airbnb listings sit with operators of that size, against 8% on Booking.com. The 24 named professional operators run 504 local listings between them, and the three largest — SmartPlan Management, Estia Hospitality and Hospi Living — account for 40% of that. The other 176 listings run by operators with 26 or more listings belong to operators without a published profile.

Is Airbnb or Booking.com bigger in Heraklio Town?

In Heraklio Town, Airbnb leads with 3,097 listings (62%), versus 1,883 on Booking.com (38%).

How many professional operators run listings in Heraklio Town?

24 named professional operators run listings in Heraklio Town. The full roster is listed on this page, and the interactive market report maps every listing.

About this data

Figures come from myDataValue's cross-platform market snapshot of 4,980 public short-term rental listings in Heraklio Town, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across Greece. Snapshot dates: Airbnb , Booking.com .

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