myDataValue

Short-term rentals in Rethymno Town

Rethymno Town has 4,523 tracked short-term rental listings in myDataValue's November 2026 snapshot, 2,715 on Airbnb and 1,808 on Booking.com. That ranks it 9th of 284 short-term rental markets across Greece, with 60% of its listings on Airbnb. 36% of supply is run by professional operators, above the median market's 9%, led by Think Villa (172 listings). Counts are tracked public listings, not total supply.

Explore the interactive Rethymno Town report
View of Rethymno Town
Photo: Rethymno - Venetian fortress by Lapplaender · CC BY-SA 3.0 de · cropped and resized for display, via Wikimedia Commons

Data updated

Tracked listings
4,523
Market rank
#9 / 284
National share
1.7%
Named professional operators
38

Airbnb vs Booking.com in Rethymno Town

In Rethymno Town, Airbnb leads with 2,715 listings (60%), versus 1,808 on Booking.com (40%).

Where the listings are in Rethymno Town

The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.

Airbnb Booking.com 250 sampled locations from 4,523 tracked listings — open the full interactive report

Market structure in Rethymno Town

Airbnb supply is more professionalised than Booking.com's: 38% of Airbnb listings sit with operators of that size, against 33% on Booking.com. The 38 named professional operators run 1,327 local listings between them, and the three largest — Think Villa, Oreo Travel and etouri vacation rental management — account for 36% of that. The other 310 listings run by operators with 26 or more listings belong to operators without a published profile.

Professional share
36%
Median market
9%
Single-listing hosts
27%

Listings by operator portfolio size

Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.

  • Single listing 1,233
  • 2–5 listings 1,167
  • 6–25 listings 486
  • 26+ (professional) 1,637

Listings by property type

Houses, cottages & holiday homes make up 50% of Rethymno Town's classified listings, followed by Apartments & flats (38%).

  • Houses, cottages & holiday homes 2,252
  • Apartments & flats 1,720
  • Hotels & hostels 386
  • Private & shared rooms 87
  • B&Bs & guest houses 69
  • Unique & outdoor 8
  • Other 1

Largest operators in Rethymno Town

Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Greece listings. Together, the table and directory cover every professional operator we track in this market.

Scroll sideways to see all columns.

Largest operators in Rethymno Town, ranked by local tracked listings.
# Operator Listings Airbnb score Booking.com score Portfolio reviews
1 Think Villa 172 4.96 / 5 9.6 / 10 10,971
2 Oreo Travel 162 4.82 / 5 9.2 / 10 8,852
3 etouri vacation rental management 145 4.96 / 5 9.7 / 10 8,656
4 iVacation Villas 93 4.93 / 5 9.6 / 10 2,304
5 BeachVillas 84 4.61 / 5 8.9 / 10 4,868
6 Kreta Eiendom SA 82 4.87 / 5 9.2 / 10 1,668
7 Domisi Group 67 4.67 / 5 8.6 / 10 1,305
8 LEADERSTAY LTD 50 4.68 / 5 8.7 / 10 3,287
9 Crestlin Hospitality solutions 47 4.93 / 5 9.3 / 10 187
10 GuestFirst Vacation Rentals 46 4.86 / 5 9.3 / 10 1,271

The other 28 professional operators in Rethymno Town

Local listings

Browse the full Greece operator directory →

Operators enter the index after reaching 26 listings across Greece and count Rethymno Town among their markets. See the full interactive Rethymno Town market report for additional filters and operator comparisons.

How Rethymno Town compares

Rethymno Town ranks 9th of 284 tracked markets in Greece, with 1.7% of tracked supply in this coverage. Markets of similar size:

Photo credits

Browse the full Greece city directory or the Greece market report .

Rethymno Town market FAQ

How many short-term rentals are in Rethymno Town?

Rethymno Town has 4,523 short-term rental listings as of November 2026: 2,715 on Airbnb and 1,808 on Booking.com.

Who is the largest short-term rental operator in Rethymno Town?

The largest professional operator in Rethymno Town is Think Villa, with 172 local listings.

How professionalised is the Rethymno Town short-term rental market?

36% of Rethymno Town's listings (1,637 of 4,523) are run by operators with 26 or more listings, above the median of 284 markets across Greece (9%). Airbnb supply is more professionalised than Booking.com's: 38% of Airbnb listings sit with operators of that size, against 33% on Booking.com. The 38 named professional operators run 1,327 local listings between them, and the three largest — Think Villa, Oreo Travel and etouri vacation rental management — account for 36% of that. The other 310 listings run by operators with 26 or more listings belong to operators without a published profile.

Is Airbnb or Booking.com bigger in Rethymno Town?

In Rethymno Town, Airbnb leads with 2,715 listings (60%), versus 1,808 on Booking.com (40%).

How many professional operators run listings in Rethymno Town?

38 named professional operators run listings in Rethymno Town. The full roster is listed on this page, and the interactive market report maps every listing.

About this data

Figures come from myDataValue's cross-platform market snapshot of 4,523 public short-term rental listings in Rethymno Town, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across Greece. Snapshot dates: Airbnb , Booking.com .

Spotted an inconsistency, or want fresher data for Rethymno Town? Report a data issue or request an update — corrections land with the next data refresh.