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Short-term rentals in Makarska

Makarska is the 6th-largest of 153 short-term rental markets across Croatia: 11,115 listings, split almost evenly between Airbnb (52%) and Booking.com (48%). 35% of supply is run by professional operators, below the median market's 47%, led by NOVASOL AS (479 listings).

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View of Makarska
Photo: Makarska from port by Hrvoje.Simic · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons

Data updated

Tracked listings
11,115
Market rank
#6 / 153
National share
4.1%
Named professional operators
25

Airbnb vs Booking.com in Makarska

In Makarska, supply is split almost evenly: 5,808 listings on Airbnb (52%) and 5,307 on Booking.com (48%).

Where the listings are in Makarska

The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.

Airbnb Booking.com 250 sampled locations from 11,115 tracked listings — open the full interactive report

Market structure in Makarska

Airbnb supply is more professionalised than Booking.com's: 38% of Airbnb listings sit with operators of that size, against 33% on Booking.com. The 25 named professional operators run 1,374 local listings between them, and the three largest — NOVASOL AS, Makarska Exklusiv d.o.o. and Apartments .hr — account for 60% of that. The other 2,563 listings run by operators with 26 or more listings belong to operators without a published profile.

Professional share
35%
Median market
47%
Single-listing hosts
31%

Listings by operator portfolio size

Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.

  • Single listing 3,443
  • 2–5 listings 2,767
  • 6–25 listings 968
  • 26+ (professional) 3,937

Listings by property type

Apartments & flats make up 73% of Makarska's classified listings, followed by Houses, cottages & holiday homes (18%).

  • Apartments & flats 8,061
  • Houses, cottages & holiday homes 2,027
  • B&Bs & guest houses 557
  • Private & shared rooms 367
  • Hotels & hostels 84
  • Unique & outdoor 16
  • Other 3

Largest operators in Makarska

Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Croatia listings. Together, the table and directory cover every professional operator we track in this market.

Scroll sideways to see all columns.

Largest operators in Makarska, ranked by local tracked listings.
# Operator Listings Airbnb score Booking.com score Portfolio reviews
1 NOVASOL AS 479 4.69 / 5 8.8 / 10 43,414
2 Makarska Exklusiv d.o.o. 228 4.95 / 5 9.7 / 10 2,131
3 Apartments .hr 123 4.66 / 5 9.4 / 10 2,552
4 Direct Booker d.o.o 123 4.75 / 5 9.0 / 10 67,952
5 Belvilla by OYO 104 4.69 / 5 8.5 / 10 6,310
6 Villas Guide 49 4.85 / 5 9.4 / 10 1,044
7 Boost d.o.o. 45 4.73 / 5 8.7 / 10 453
8 Adriagate Travel Agency 43 4.68 / 5 — 439
9 Sun Spalato Property Management 30 4.64 / 5 8.7 / 10 2,164
10 Bluesun Hotels & Resorts 29 4.92 / 5 8.9 / 10 14,541

The other 15 professional operators in Makarska

Local listings

Browse the full Croatia operator directory →

Operators enter the index after reaching 26 listings across Croatia and count Makarska among their markets. See the full interactive Makarska market report for additional filters and operator comparisons.

How Makarska compares

Makarska ranks 6th of 153 tracked markets in Croatia, with 4.1% of tracked supply in this coverage. Markets of similar size:

Photo credits

Browse the full Croatia city directory or the Croatia market report .

Makarska market FAQ

How many short-term rentals are in Makarska?

Makarska has 11,115 short-term rental listings as of August 2026: 5,808 on Airbnb and 5,307 on Booking.com.

Who is the largest short-term rental operator in Makarska?

The largest professional operator in Makarska is NOVASOL AS, with 479 local listings.

How professionalised is the Makarska short-term rental market?

35% of Makarska's listings (3,937 of 11,115) are run by operators with 26 or more listings, below the median of 153 markets across Croatia (47%). Airbnb supply is more professionalised than Booking.com's: 38% of Airbnb listings sit with operators of that size, against 33% on Booking.com. The 25 named professional operators run 1,374 local listings between them, and the three largest — NOVASOL AS, Makarska Exklusiv d.o.o. and Apartments .hr — account for 60% of that. The other 2,563 listings run by operators with 26 or more listings belong to operators without a published profile.

Is Airbnb or Booking.com bigger in Makarska?

In Makarska, supply is split almost evenly: 5,808 listings on Airbnb (52%) and 5,307 on Booking.com (48%).

How many professional operators run listings in Makarska?

25 named professional operators run listings in Makarska. The full roster is listed on this page, and the interactive market report maps every listing.

About this data

Figures come from myDataValue's cross-platform market snapshot of 11,115 public short-term rental listings in Makarska, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across Croatia. Snapshot dates: Airbnb , Booking.com .

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