myDataValue

Short-term rentals in Makarska

Makarska has 10,752 tracked short-term rental listings in myDataValue's November 2026 snapshot, 5,809 on Airbnb and 4,943 on Booking.com. That ranks it 6th of 153 short-term rental markets across Croatia, with listings split almost evenly between Airbnb (54%) and Booking.com (46%). 40% of supply is run by professional operators, below the median market's 51%, led by NOVASOL AS (480 listings). Counts are tracked public listings, not total supply.

Explore the interactive Makarska report
View of Makarska
Photo: Makarska from port by Hrvoje.Simic · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons

Data updated

Tracked listings
10,752
Market rank
#6 / 153
National share
4.1%
Named professional operators
27

Airbnb vs Booking.com in Makarska

In Makarska, supply is split almost evenly: 5,809 listings on Airbnb (54%) and 4,943 on Booking.com (46%).

Where the listings are in Makarska

The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.

Airbnb Booking.com 250 sampled locations from 10,752 tracked listings — open the full interactive report

Market structure in Makarska

Airbnb supply is more professionalised than Booking.com's: 45% of Airbnb listings sit with operators of that size, against 33% on Booking.com. The 27 named professional operators run 1,225 local listings between them, and the three largest — NOVASOL AS, Makarska Exklusiv d.o.o. and Direct Booker d.o.o — account for 67% of that. The other 3,058 listings run by operators with 26 or more listings belong to operators without a published profile.

Professional share
40%
Median market
51%
Single-listing hosts
27%

Listings by operator portfolio size

Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.

  • Single listing 2,911
  • 2–5 listings 2,585
  • 6–25 listings 973
  • 26+ (professional) 4,283

Listings by property type

Apartments & flats make up 72% of Makarska's classified listings, followed by Houses, cottages & holiday homes (18%).

  • Apartments & flats 7,763
  • Houses, cottages & holiday homes 1,988
  • B&Bs & guest houses 533
  • Private & shared rooms 366
  • Hotels & hostels 83
  • Unique & outdoor 16
  • Other 3

Largest operators in Makarska

Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Croatia listings. Together, the table and directory cover every professional operator we track in this market.

Scroll sideways to see all columns.

Largest operators in Makarska, ranked by local tracked listings.
# Operator Listings Airbnb score Booking.com score Portfolio reviews
1 NOVASOL AS 480 4.69 / 5 8.8 / 10 51,721
2 Makarska Exklusiv d.o.o. 227 4.95 / 5 9.7 / 10 2,214
3 Direct Booker d.o.o 118 4.75 / 5 8.9 / 10 66,231
4 Belvilla by OYO 92 4.67 / 5 8.4 / 10 8,189
5 "MaDuHoliday – Exklusive Villas & Apartments" 51 4.86 / 5 9.6 / 10 257
6 Villas Guide 47 4.87 / 5 9.4 / 10 1,703
7 Bluesun Hotels & Resorts 46 — 8.9 / 10 14,669
8 Sun Spalato Property Management 32 4.67 / 5 8.6 / 10 2,254
9 Darijo - VIP Holiday Booker 26 4.87 / 5 9.4 / 10 834
10 Ferie Home d.o.o. 17 4.95 / 5 9.7 / 10 3,697

The other 17 professional operators in Makarska

Local listings

Browse the full Croatia operator directory →

Operators enter the index after reaching 26 listings across Croatia and count Makarska among their markets. See the full interactive Makarska market report for additional filters and operator comparisons.

How Makarska compares

Makarska ranks 6th of 153 tracked markets in Croatia, with 4.1% of tracked supply in this coverage. Markets of similar size:

Photo credits

Browse the full Croatia city directory or the Croatia market report .

Makarska market FAQ

How many short-term rentals are in Makarska?

Makarska has 10,752 short-term rental listings as of November 2026: 5,809 on Airbnb and 4,943 on Booking.com.

Who is the largest short-term rental operator in Makarska?

The largest professional operator in Makarska is NOVASOL AS, with 480 local listings.

How professionalised is the Makarska short-term rental market?

40% of Makarska's listings (4,283 of 10,752) are run by operators with 26 or more listings, below the median of 153 markets across Croatia (51%). Airbnb supply is more professionalised than Booking.com's: 45% of Airbnb listings sit with operators of that size, against 33% on Booking.com. The 27 named professional operators run 1,225 local listings between them, and the three largest — NOVASOL AS, Makarska Exklusiv d.o.o. and Direct Booker d.o.o — account for 67% of that. The other 3,058 listings run by operators with 26 or more listings belong to operators without a published profile.

Is Airbnb or Booking.com bigger in Makarska?

In Makarska, supply is split almost evenly: 5,809 listings on Airbnb (54%) and 4,943 on Booking.com (46%).

How many professional operators run listings in Makarska?

27 named professional operators run listings in Makarska. The full roster is listed on this page, and the interactive market report maps every listing.

About this data

Figures come from myDataValue's cross-platform market snapshot of 10,752 public short-term rental listings in Makarska, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across Croatia. Snapshot dates: Airbnb , Booking.com .

Spotted an inconsistency, or want fresher data for Makarska? Report a data issue or request an update — corrections land with the next data refresh.