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Short-term rentals in Zadar

Zadar has 13,583 tracked short-term rental listings in myDataValue's November 2026 snapshot, 7,242 on Airbnb and 6,341 on Booking.com. That ranks it 4th of 153 short-term rental markets across Croatia, with listings split almost evenly between Airbnb (53%) and Booking.com (47%). 35% of supply is run by professional operators, below the median market's 51%, led by NOVASOL AS (774 listings). Counts are tracked public listings, not total supply.

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Photo: Roman Forum in Zadar, Croatia (48607823862) by dronepicr · CC BY 2.0 · cropped and resized for display, via Wikimedia Commons

Data updated

Tracked listings
13,583
Market rank
#4 / 153
National share
5.2%
Named professional operators
30

Airbnb vs Booking.com in Zadar

In Zadar, supply is split almost evenly: 7,242 listings on Airbnb (53%) and 6,341 on Booking.com (47%).

Where the listings are in Zadar

The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.

Airbnb Booking.com 250 sampled locations from 13,583 tracked listings — open the full interactive report

Market structure in Zadar

Airbnb supply is more professionalised than Booking.com's: 39% of Airbnb listings sit with operators of that size, against 31% on Booking.com. The 30 named professional operators run 1,953 local listings between them, and the three largest — NOVASOL AS, adria rentals and Zadar Villas — account for 61% of that. The other 2,811 listings run by operators with 26 or more listings belong to operators without a published profile.

Professional share
35%
Median market
51%
Single-listing hosts
35%

Listings by operator portfolio size

Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.

  • Single listing 4,774
  • 2–5 listings 3,235
  • 6–25 listings 810
  • 26+ (professional) 4,764

Listings by property type

Apartments & flats make up 72% of Zadar's classified listings, followed by Houses, cottages & holiday homes (21%).

  • Apartments & flats 9,773
  • Houses, cottages & holiday homes 2,874
  • B&Bs & guest houses 460
  • Private & shared rooms 294
  • Hotels & hostels 130
  • Unique & outdoor 48
  • Other 4

Largest operators in Zadar

Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Croatia listings. Together, the table and directory cover every professional operator we track in this market.

Scroll sideways to see all columns.

Largest operators in Zadar, ranked by local tracked listings.
# Operator Listings Airbnb score Booking.com score Portfolio reviews
1 NOVASOL AS 774 4.69 / 5 8.8 / 10 51,721
2 adria rentals 230 4.78 / 5 9.1 / 10 10,393
3 Zadar Villas 181 4.91 / 5 9.6 / 10 2,108
4 Direct Booker d.o.o 103 4.75 / 5 8.9 / 10 66,231
5 5* Booking Adria 102 4.90 / 5 9.2 / 10 1,032
6 Belvilla by OYO 94 4.67 / 5 8.4 / 10 8,189
7 Nadria Travel 72 4.44 / 5 9.5 / 10 193
8 Book Adriatic nekretnine d.o.o. 65 4.93 / 5 9.7 / 10 1,465
9 Tourist Adria Group 57 4.86 / 5 9.4 / 10 575
10 Holiday Home AG 55 4.78 / 5 8.6 / 10 64,099

The other 20 professional operators in Zadar

Local listings

Browse the full Croatia operator directory →

Operators enter the index after reaching 26 listings across Croatia and count Zadar among their markets. See the full interactive Zadar market report for additional filters and operator comparisons.

How Zadar compares

Zadar ranks 4th of 153 tracked markets in Croatia, with 5.2% of tracked supply in this coverage. Markets of similar size:

Photo credits

Browse the full Croatia city directory or the Croatia market report .

Zadar market FAQ

How many short-term rentals are in Zadar?

Zadar has 13,583 short-term rental listings as of November 2026: 7,242 on Airbnb and 6,341 on Booking.com.

Who is the largest short-term rental operator in Zadar?

The largest professional operator in Zadar is NOVASOL AS, with 774 local listings.

How professionalised is the Zadar short-term rental market?

35% of Zadar's listings (4,764 of 13,583) are run by operators with 26 or more listings, below the median of 153 markets across Croatia (51%). Airbnb supply is more professionalised than Booking.com's: 39% of Airbnb listings sit with operators of that size, against 31% on Booking.com. The 30 named professional operators run 1,953 local listings between them, and the three largest — NOVASOL AS, adria rentals and Zadar Villas — account for 61% of that. The other 2,811 listings run by operators with 26 or more listings belong to operators without a published profile.

Is Airbnb or Booking.com bigger in Zadar?

In Zadar, supply is split almost evenly: 7,242 listings on Airbnb (53%) and 6,341 on Booking.com (47%).

How many professional operators run listings in Zadar?

30 named professional operators run listings in Zadar. The full roster is listed on this page, and the interactive market report maps every listing.

About this data

Figures come from myDataValue's cross-platform market snapshot of 13,583 public short-term rental listings in Zadar, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across Croatia. Snapshot dates: Airbnb , Booking.com .

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