Short-term rentals in Murter
Murter has 819 tracked short-term rental listings in myDataValue's November 2026 snapshot, 426 on Airbnb and 393 on Booking.com. That ranks it 38th of 153 short-term rental markets across Croatia, with listings split almost evenly between Airbnb (52%) and Booking.com (48%). 37% of supply is run by professional operators, below the median market's 51%, led by NOVASOL AS (48 listings). Counts are tracked public listings, not total supply.
Data updated
- Tracked listings
- 819
- Market rank
- #38 / 153
- National share
- 0.3%
- Named professional operators
- 7
Airbnb vs Booking.com in Murter
In Murter, supply is split almost evenly: 426 listings on Airbnb (52%) and 393 on Booking.com (48%).
Where the listings are in Murter
The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.
Market structure in Murter
Airbnb supply is more professionalised than Booking.com's: 46% of Airbnb listings sit with operators of that size, against 27% on Booking.com. The 7 named professional operators run 92 local listings between them, and the three largest — NOVASOL AS, Direct Booker d.o.o and Belvilla by OYO — account for 88% of that. The other 210 listings run by operators with 26 or more listings belong to operators without a published profile.
- Professional share
- 37%
- Median market
- 51%
- Single-listing hosts
- 28%
Listings by operator portfolio size
Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.
Listings by property type
Apartments & flats make up 75% of Murter's classified listings, followed by Houses, cottages & holiday homes (19%).
Largest operators in Murter
Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Croatia listings. The table covers every professional operator we track in this market.
Scroll sideways to see all columns.
| # | Operator | Listings | Airbnb score | Booking.com score | Portfolio reviews |
|---|---|---|---|---|---|
| 1 | NOVASOL AS | 48 | 4.69 / 5 | 8.8 / 10 | 51,721 |
| 2 | Direct Booker d.o.o | 20 | 4.75 / 5 | 8.9 / 10 | 66,231 |
| 3 | Belvilla by OYO | 13 | 4.67 / 5 | 8.4 / 10 | 8,189 |
| 4 | Dalmatian Towns d.o.o. | 6 | 4.71 / 5 | 8.8 / 10 | 1,362 |
| 5 | Adriatic Luxury Villas | 2 | 4.93 / 5 | 9.8 / 10 | 328 |
| 6 | Darijo - VIP Holiday Booker | 2 | 4.87 / 5 | 9.4 / 10 | 834 |
| 7 | Sun Spalato Property Management | 1 | 4.67 / 5 | 8.6 / 10 | 2,254 |
Browse the full Croatia operator directory →
Operators enter the index after reaching 26 listings across Croatia and count Murter among their markets. See the full interactive Murter market report for additional filters and operator comparisons.
How Murter compares
Murter ranks 38th of 153 tracked markets in Croatia, with 0.3% of tracked supply in this coverage. Markets of similar size:
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Starigrad-Paklenica 993 listings
-
Vis 977 listings
-
Vela Luka 910 listings
-
Krnica 817 listings
-
Opatija 786 listings
-
Jelsa 722 listings
Photo credits
- Starigrad-Paklenica: Photo: Starigrad Paklenica 2 by Joadl · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Vis: Photo: Aerial image of Vis (view from the southwest) by Carsten Steger · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
- Vela Luka: Photo: Vela Luka (Croatia) view from mountains by Wojtkow · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
- Krnica: Photo: Krnica Panorama - panoramio by gabberzon · CC BY 3.0 · cropped and resized for display, via Wikimedia Commons
- Opatija: Photo: Opatija view by Jimmy Harris · CC BY 2.0 · cropped and resized for display, via Wikimedia Commons
- Jelsa: Photo: Aerial image of Jelsa (view from the south) by Carsten Steger · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
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Browse the full Croatia city directory or the Croatia market report .
Murter market FAQ
How many short-term rentals are in Murter?
Murter has 819 short-term rental listings as of November 2026: 426 on Airbnb and 393 on Booking.com.
Who is the largest short-term rental operator in Murter?
The largest professional operator in Murter is NOVASOL AS, with 48 local listings.
How professionalised is the Murter short-term rental market?
37% of Murter's listings (302 of 819) are run by operators with 26 or more listings, below the median of 153 markets across Croatia (51%). Airbnb supply is more professionalised than Booking.com's: 46% of Airbnb listings sit with operators of that size, against 27% on Booking.com. The 7 named professional operators run 92 local listings between them, and the three largest — NOVASOL AS, Direct Booker d.o.o and Belvilla by OYO — account for 88% of that. The other 210 listings run by operators with 26 or more listings belong to operators without a published profile.
Is Airbnb or Booking.com bigger in Murter?
In Murter, supply is split almost evenly: 426 listings on Airbnb (52%) and 393 on Booking.com (48%).
How many professional operators run listings in Murter?
7 named professional operators run listings in Murter. The full roster is listed on this page, and the interactive market report maps every listing.
About this data
Figures come from myDataValue's cross-platform market snapshot of 819 public short-term rental listings in Murter, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across Croatia. Snapshot dates: Airbnb , Booking.com .
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