Short-term rentals in Vela Luka
Vela Luka is the 36th-largest of 153 short-term rental markets across Croatia: 925 listings, split almost evenly between Airbnb (54%) and Booking.com (46%). 49% of supply is run by professional operators, in line with the median market's 47%, led by NOVASOL AS (88 listings).
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Data updated
- Tracked listings
- 925
- Market rank
- #36 / 153
- National share
- 0.3%
- Named professional operators
- 7
Airbnb vs Booking.com in Vela Luka
In Vela Luka, supply is split almost evenly: 498 listings on Airbnb (54%) and 427 on Booking.com (46%).
Where the listings are in Vela Luka
The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.
Market structure in Vela Luka
Booking.com supply is more professionalised than Airbnb's: 53% of Booking.com listings sit with operators of that size, against 44% on Airbnb. The 7 named professional operators run 266 local listings between them, and the three largest — NOVASOL AS, Direct Booker d.o.o and Villas Guide — account for 85% of that. The other 183 listings run by operators with 26 or more listings belong to operators without a published profile.
- Professional share
- 49%
- Median market
- 47%
- Single-listing hosts
- 24%
Listings by operator portfolio size
Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.
Listings by property type
Houses, cottages & holiday homes make up 53% of Vela Luka's classified listings, followed by Apartments & flats (40%).
Largest operators in Vela Luka
Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Croatia listings. The table covers every professional operator we track in this market.
Scroll sideways to see all columns.
| # | Operator | Listings | Airbnb score | Booking.com score | Portfolio reviews |
|---|---|---|---|---|---|
| 1 | NOVASOL AS | 88 | 4.69 / 5 | 8.8 / 10 | 43,414 |
| 2 | Direct Booker d.o.o | 72 | 4.75 / 5 | 9.0 / 10 | 67,952 |
| 3 | Villas Guide | 67 | 4.85 / 5 | 9.4 / 10 | 1,044 |
| 4 | Belvilla by OYO | 33 | 4.69 / 5 | 8.5 / 10 | 6,310 |
| 5 | Holiday Home AG | 3 | 4.72 / 5 | 8.6 / 10 | 8,091 |
| 6 | Adriagate Travel Agency | 2 | 4.68 / 5 | — | 439 |
| 7 | Happy.Rentals | 1 | 4.66 / 5 | 8.9 / 10 | 2,111 |
Browse the full Croatia operator directory →
Operators enter the index after reaching 26 listings across Croatia and count Vela Luka among their markets. See the full interactive Vela Luka market report for additional filters and operator comparisons.
How Vela Luka compares
Vela Luka ranks 36th of 153 tracked markets in Croatia, with 0.3% of tracked supply in this coverage. Markets of similar size:
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Baška Voda 1,030 listings
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Starigrad-Paklenica 1,027 listings
-
Vis 993 listings
-
Murter 847 listings
-
Krnica 842 listings
-
Opatija 813 listings
Photo credits
- Baška Voda: Photo: Baska Voda Kroatien by Dreizung · Public domain · cropped and resized for display, via Wikimedia Commons
- Starigrad-Paklenica: Photo: Starigrad Paklenica 2 by Joadl · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Vis: Photo: Aerial image of Vis (view from the southwest) by Carsten Steger · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
- Murter: Photo: Murter murter061995 by Roberta F. · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Krnica: Photo: Krnica Panorama - panoramio by gabberzon · CC BY 3.0 · cropped and resized for display, via Wikimedia Commons
- Opatija: Photo: Opatija view by Jimmy Harris · CC BY 2.0 · cropped and resized for display, via Wikimedia Commons
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Browse the full Croatia city directory or the Croatia market report .
Vela Luka market FAQ
How many short-term rentals are in Vela Luka?
Vela Luka has 925 short-term rental listings as of August 2026: 498 on Airbnb and 427 on Booking.com.
Who is the largest short-term rental operator in Vela Luka?
The largest professional operator in Vela Luka is NOVASOL AS, with 88 local listings.
How professionalised is the Vela Luka short-term rental market?
49% of Vela Luka's listings (449 of 925) are run by operators with 26 or more listings, in line with the median of 153 markets across Croatia (47%). Booking.com supply is more professionalised than Airbnb's: 53% of Booking.com listings sit with operators of that size, against 44% on Airbnb. The 7 named professional operators run 266 local listings between them, and the three largest — NOVASOL AS, Direct Booker d.o.o and Villas Guide — account for 85% of that. The other 183 listings run by operators with 26 or more listings belong to operators without a published profile.
Is Airbnb or Booking.com bigger in Vela Luka?
In Vela Luka, supply is split almost evenly: 498 listings on Airbnb (54%) and 427 on Booking.com (46%).
How many professional operators run listings in Vela Luka?
7 named professional operators run listings in Vela Luka. The full roster is listed on this page, and the interactive market report maps every listing.
About this data
Figures come from myDataValue's cross-platform market snapshot of 925 public short-term rental listings in Vela Luka, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across Croatia. Snapshot dates: Airbnb , Booking.com .
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