Short-term rentals in Pag
Pag is the 30th-largest of 153 short-term rental markets across Croatia: 1,371 listings, 56% on Airbnb. 45% of supply is run by professional operators, in line with the median market's 47%, led by Travel agency Perla Pag (116 listings).
Data updated
- Tracked listings
- 1,371
- Market rank
- #30 / 153
- National share
- 0.5%
- Named professional operators
- 10
Airbnb vs Booking.com in Pag
In Pag, Airbnb leads with 768 listings (56%), versus 603 on Booking.com (44%).
Where the listings are in Pag
The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.
Market structure in Pag
Airbnb supply is more professionalised than Booking.com's: 48% of Airbnb listings sit with operators of that size, against 42% on Booking.com. The 10 named professional operators run 264 local listings between them, and the three largest — Travel agency Perla Pag, NOVASOL AS and Sunturist Travel Agency — account for 86% of that. The other 356 listings run by operators with 26 or more listings belong to operators without a published profile.
- Professional share
- 45%
- Median market
- 47%
- Single-listing hosts
- 27%
Listings by operator portfolio size
Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.
Listings by property type
Apartments & flats make up 79% of Pag's classified listings, followed by Houses, cottages & holiday homes (12%).
Largest operators in Pag
Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Croatia listings. The table covers every professional operator we track in this market.
Scroll sideways to see all columns.
| # | Operator | Listings | Airbnb score | Booking.com score | Portfolio reviews |
|---|---|---|---|---|---|
| 1 | Travel agency Perla Pag | 116 | 4.73 / 5 | 8.8 / 10 | 1,132 |
| 2 | NOVASOL AS | 93 | 4.69 / 5 | 8.8 / 10 | 43,414 |
| 3 | Sunturist Travel Agency | 17 | 4.45 / 5 | 8.3 / 10 | 772 |
| 4 | Direct Booker d.o.o | 15 | 4.75 / 5 | 9.0 / 10 | 67,952 |
| 5 | Adriagate Travel Agency | 7 | 4.68 / 5 | — | 439 |
| 6 | Holiday Home AG | 5 | 4.72 / 5 | 8.6 / 10 | 8,091 |
| 7 | Belvilla by OYO | 4 | 4.69 / 5 | 8.5 / 10 | 6,310 |
| 8 | AGENCY CROWONDER- PERFECT HOLIDAY IN CROATIA | 3 | 4.74 / 5 | 9.4 / 10 | 351 |
| 9 | Premium Tourist Agency 2 UG | 2 | 4.30 / 5 | 8.8 / 10 | 1,876 |
| 10 | Villas Guide | 2 | 4.85 / 5 | 9.4 / 10 | 1,044 |
Browse the full Croatia operator directory →
Operators enter the index after reaching 26 listings across Croatia and count Pag among their markets. See the full interactive Pag market report for additional filters and operator comparisons.
How Pag compares
Pag ranks 30th of 153 tracked markets in Croatia, with 0.5% of tracked supply in this coverage. Markets of similar size:
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Podstrana 1,840 listings
-
Senj 1,706 listings
-
Bol 1,598 listings
-
Varaždin 1,138 listings
-
Supetar 1,119 listings
-
Baška Voda 1,030 listings
Photo credits
- Podstrana: Photo: Podstrana Split 20210710 090931 by Romanm · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
- Senj: Photo: Senj Ansicht von Nehaj by Palauenc05 · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
- Bol: Photo: BOL BRAC by Kelovy · Public domain · cropped and resized for display, via Wikimedia Commons
- Varaždin: Photo: Castle of Varazdin (17) by Krzysztof Golik · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
- Supetar: Photo: Supetar Brac 2004 by Kork~commonswiki · Public domain · cropped and resized for display, via Wikimedia Commons
- Baška Voda: Photo: Baska Voda Kroatien by Dreizung · Public domain · cropped and resized for display, via Wikimedia Commons
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Browse the full Croatia city directory or the Croatia market report .
Pag market FAQ
How many short-term rentals are in Pag?
Pag has 1,371 short-term rental listings as of August 2026: 768 on Airbnb and 603 on Booking.com.
Who is the largest short-term rental operator in Pag?
The largest professional operator in Pag is Travel agency Perla Pag, with 116 local listings.
How professionalised is the Pag short-term rental market?
45% of Pag's listings (620 of 1,371) are run by operators with 26 or more listings, in line with the median of 153 markets across Croatia (47%). Airbnb supply is more professionalised than Booking.com's: 48% of Airbnb listings sit with operators of that size, against 42% on Booking.com. The 10 named professional operators run 264 local listings between them, and the three largest — Travel agency Perla Pag, NOVASOL AS and Sunturist Travel Agency — account for 86% of that. The other 356 listings run by operators with 26 or more listings belong to operators without a published profile.
Is Airbnb or Booking.com bigger in Pag?
In Pag, Airbnb leads with 768 listings (56%), versus 603 on Booking.com (44%).
How many professional operators run listings in Pag?
10 named professional operators run listings in Pag. The full roster is listed on this page, and the interactive market report maps every listing.
About this data
Figures come from myDataValue's cross-platform market snapshot of 1,371 public short-term rental listings in Pag, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across Croatia. Snapshot dates: Airbnb , Booking.com .
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