Short-term rentals in Pag
Pag has 1,293 tracked short-term rental listings in myDataValue's November 2026 snapshot, 766 on Airbnb and 527 on Booking.com. That ranks it 30th of 153 short-term rental markets across Croatia, with 59% of its listings on Airbnb. 51% of supply is run by professional operators, in line with the median market's 51%, led by NOVASOL AS (82 listings). Counts are tracked public listings, not total supply.
Data updated
- Tracked listings
- 1,293
- Market rank
- #30 / 153
- National share
- 0.5%
- Named professional operators
- 11
Airbnb vs Booking.com in Pag
In Pag, Airbnb leads with 766 listings (59%), versus 527 on Booking.com (41%).
Where the listings are in Pag
The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.
Market structure in Pag
Airbnb supply is more professionalised than Booking.com's: 55% of Airbnb listings sit with operators of that size, against 45% on Booking.com. The 11 named professional operators run 134 local listings between them, and the three largest — NOVASOL AS, Sunturist Travel Agency and Direct Booker d.o.o — account for 87% of that. The other 520 listings run by operators with 26 or more listings belong to operators without a published profile.
- Professional share
- 51%
- Median market
- 51%
- Single-listing hosts
- 22%
Listings by operator portfolio size
Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.
Listings by property type
Apartments & flats make up 78% of Pag's classified listings, followed by Houses, cottages & holiday homes (13%).
Largest operators in Pag
Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Croatia listings. Together, the table and directory cover every professional operator we track in this market.
Scroll sideways to see all columns.
| # | Operator | Listings | Airbnb score | Booking.com score | Portfolio reviews |
|---|---|---|---|---|---|
| 1 | NOVASOL AS | 82 | 4.69 / 5 | 8.8 / 10 | 51,721 |
| 2 | Sunturist Travel Agency | 19 | 4.45 / 5 | 8.8 / 10 | 633 |
| 3 | Direct Booker d.o.o | 15 | 4.75 / 5 | 8.9 / 10 | 66,231 |
| 4 | AGENCY CROWONDER- PERFECT HOLIDAY IN CROATIA | 4 | 4.71 / 5 | 9.4 / 10 | 339 |
| 5 | Belvilla by OYO | 3 | 4.67 / 5 | 8.4 / 10 | 8,189 |
| 6 | Dalmatian Towns d.o.o. | 2 | 4.71 / 5 | 8.8 / 10 | 1,362 |
| 7 | Darijo - VIP Holiday Booker | 2 | 4.87 / 5 | 9.4 / 10 | 834 |
| 8 | Holidu | 2 | 4.86 / 5 | 9.6 / 10 | 919 |
| 9 | Premium Tourist Agency 2 UG | 2 | 4.32 / 5 | 8.7 / 10 | 786 |
| 10 | Villas Guide | 2 | 4.87 / 5 | 9.4 / 10 | 1,703 |
Operators enter the index after reaching 26 listings across Croatia and count Pag among their markets. See the full interactive Pag market report for additional filters and operator comparisons.
How Pag compares
Pag ranks 30th of 153 tracked markets in Croatia, with 0.5% of tracked supply in this coverage. Markets of similar size:
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Mali Lošinj 2,125 listings
-
Senj 1,629 listings
-
Bol 1,569 listings
-
Sukošan 1,285 listings
-
Varaždin 1,129 listings
-
Supetar 1,076 listings
Photo credits
- Mali Lošinj: Photo: Mali Losinj 01 by K. Korlevic · Public domain · cropped and resized for display, via Wikimedia Commons
- Senj: Photo: Senj Ansicht von Nehaj by Palauenc05 · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
- Bol: Photo: BOL BRAC by Kelovy · Public domain · cropped and resized for display, via Wikimedia Commons
- Sukošan: Photo: Sukosan Kirche der gnädigen Madonna by Michael Freimuth · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Varaždin: Photo: Castle of Varazdin (17) by Krzysztof Golik · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
- Supetar: Photo: Supetar Brac 2004 by Kork~commonswiki · Public domain · cropped and resized for display, via Wikimedia Commons
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Browse the full Croatia city directory or the Croatia market report .
Pag market FAQ
How many short-term rentals are in Pag?
Pag has 1,293 short-term rental listings as of November 2026: 766 on Airbnb and 527 on Booking.com.
Who is the largest short-term rental operator in Pag?
The largest professional operator in Pag is NOVASOL AS, with 82 local listings.
How professionalised is the Pag short-term rental market?
51% of Pag's listings (654 of 1,293) are run by operators with 26 or more listings, in line with the median of 153 markets across Croatia (51%). Airbnb supply is more professionalised than Booking.com's: 55% of Airbnb listings sit with operators of that size, against 45% on Booking.com. The 11 named professional operators run 134 local listings between them, and the three largest — NOVASOL AS, Sunturist Travel Agency and Direct Booker d.o.o — account for 87% of that. The other 520 listings run by operators with 26 or more listings belong to operators without a published profile.
Is Airbnb or Booking.com bigger in Pag?
In Pag, Airbnb leads with 766 listings (59%), versus 527 on Booking.com (41%).
How many professional operators run listings in Pag?
11 named professional operators run listings in Pag. The full roster is listed on this page, and the interactive market report maps every listing.
About this data
Figures come from myDataValue's cross-platform market snapshot of 1,293 public short-term rental listings in Pag, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across Croatia. Snapshot dates: Airbnb , Booking.com .
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