Short-term rentals in Varaždin
Varaždin has 1,129 tracked short-term rental listings in myDataValue's November 2026 snapshot, 485 on Airbnb and 644 on Booking.com. That ranks it 32nd of 153 short-term rental markets across Croatia, with 57% of its listings on Booking.com. That is the inverse of the pattern across Croatia, where Airbnb carries most of the supply. 36% of supply is run by professional operators, below the median market's 51%, led by NOVASOL AS (263 listings). Counts are tracked public listings, not total supply.
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Data updated
- Tracked listings
- 1,129
- Market rank
- #32 / 153
- National share
- 0.4%
- Named professional operators
- 6
Airbnb vs Booking.com in Varaždin
In Varaždin, Booking.com leads with 644 listings (57%), versus 485 on Airbnb (43%).
Where the listings are in Varaždin
The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.
Market structure in Varaždin
Airbnb supply is more professionalised than Booking.com's: 41% of Airbnb listings sit with operators of that size, against 32% on Booking.com. The 6 named professional operators run 331 local listings between them, and the three largest — NOVASOL AS, Villas Guide and Direct Booker d.o.o — account for 92% of that. The other 74 listings run by operators with 26 or more listings belong to operators without a published profile.
- Professional share
- 36%
- Median market
- 51%
- Single-listing hosts
- 48%
Listings by operator portfolio size
Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.
Listings by property type
Houses, cottages & holiday homes make up 63% of Varaždin's classified listings, followed by Apartments & flats (28%).
Largest operators in Varaždin
Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Croatia listings. The table covers every professional operator we track in this market.
Scroll sideways to see all columns.
| # | Operator | Listings | Airbnb score | Booking.com score | Portfolio reviews |
|---|---|---|---|---|---|
| 1 | NOVASOL AS | 263 | 4.69 / 5 | 8.8 / 10 | 51,721 |
| 2 | Villas Guide | 23 | 4.87 / 5 | 9.4 / 10 | 1,703 |
| 3 | Direct Booker d.o.o | 20 | 4.75 / 5 | 8.9 / 10 | 66,231 |
| 4 | Happy.Rentals | 17 | 4.67 / 5 | 8.9 / 10 | 2,467 |
| 5 | Belvilla by OYO | 6 | 4.67 / 5 | 8.4 / 10 | 8,189 |
| 6 | Travelnest | 2 | 4.66 / 5 | 8.7 / 10 | 1,839 |
Browse the full Croatia operator directory →
Operators enter the index after reaching 26 listings across Croatia and count Varaždin among their markets. See the full interactive Varaždin market report for additional filters and operator comparisons.
How Varaždin compares
Varaždin ranks 32nd of 153 tracked markets in Croatia, with 0.4% of tracked supply in this coverage. Markets of similar size:
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Bol 1,569 listings
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Pag 1,293 listings
-
Sukošan 1,285 listings
-
Supetar 1,076 listings
-
Baška Voda 1,016 listings
-
Starigrad-Paklenica 993 listings
Photo credits
- Bol: Photo: BOL BRAC by Kelovy · Public domain · cropped and resized for display, via Wikimedia Commons
- Pag: Photo: Blick vom Velebit-Massiv auf die Insel Pag by Rootmaker at German Wikipedia · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Sukošan: Photo: Sukosan Kirche der gnädigen Madonna by Michael Freimuth · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Supetar: Photo: Supetar Brac 2004 by Kork~commonswiki · Public domain · cropped and resized for display, via Wikimedia Commons
- Baška Voda: Photo: Baska Voda Kroatien by Dreizung · Public domain · cropped and resized for display, via Wikimedia Commons
- Starigrad-Paklenica: Photo: Starigrad Paklenica 2 by Joadl · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
Browse the full Croatia city directory or the Croatia market report .
Varaždin market FAQ
How many short-term rentals are in Varaždin?
Varaždin has 1,129 short-term rental listings as of November 2026: 485 on Airbnb and 644 on Booking.com.
Who is the largest short-term rental operator in Varaždin?
The largest professional operator in Varaždin is NOVASOL AS, with 263 local listings.
How professionalised is the Varaždin short-term rental market?
36% of Varaždin's listings (405 of 1,129) are run by operators with 26 or more listings, below the median of 153 markets across Croatia (51%). Airbnb supply is more professionalised than Booking.com's: 41% of Airbnb listings sit with operators of that size, against 32% on Booking.com. The 6 named professional operators run 331 local listings between them, and the three largest — NOVASOL AS, Villas Guide and Direct Booker d.o.o — account for 92% of that. The other 74 listings run by operators with 26 or more listings belong to operators without a published profile.
Is Airbnb or Booking.com bigger in Varaždin?
In Varaždin, Booking.com leads with 644 listings (57%), versus 485 on Airbnb (43%).
How many professional operators run listings in Varaždin?
6 named professional operators run listings in Varaždin. The full roster is listed on this page, and the interactive market report maps every listing.
About this data
Figures come from myDataValue's cross-platform market snapshot of 1,129 public short-term rental listings in Varaždin, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across Croatia. Snapshot dates: Airbnb , Booking.com .
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