myDataValue

Short-term rentals in Cortona

Cortona is the 88th-largest of 1,049 short-term rental markets across mainland Italy, Sicily and Sardinia: 1,192 listings, 59% on Airbnb. 43% of supply is run by professional operators, above the median market's 17%, led by Rent in Tuscany (104 listings).

Explore the interactive Cortona report
View of Cortona
Photo: Cortona-vista01 by Patrick Denker · CC BY 2.0 · cropped and resized for display, via Wikimedia Commons

Data updated

Tracked listings
1,192
Market rank
#88 / 1,049
Coverage share
0.1%
Named professional operators
31

Airbnb vs Booking.com in Cortona

In Cortona, Airbnb leads with 706 listings (59%), versus 486 on Booking.com (41%).

Where the listings are in Cortona

The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.

Airbnb Booking.com 250 sampled locations from 1,192 tracked listings — open the full interactive report

Market structure in Cortona

Booking.com supply is more professionalised than Airbnb's: 49% of Booking.com listings sit with operators of that size, against 39% on Airbnb. The 31 named professional operators run 523 local listings between them, and the three largest — Rent in Tuscany, Terretrusche Villas and NOVASOL AS — account for 41% of that.

Professional share
43%
Median market
17%
Single-listing hosts
29%

Listings by operator portfolio size

Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.

  • Single listing 341
  • 2–5 listings 249
  • 6–25 listings 89
  • 26+ (professional) 513

Listings by property type

Houses, cottages & holiday homes make up 51% of Cortona's classified listings, followed by Apartments & flats (37%).

  • Houses, cottages & holiday homes 612
  • Apartments & flats 438
  • B&Bs & guest houses 100
  • Hotels & hostels 25
  • Private & shared rooms 15
  • Other 1
  • Unique & outdoor 1

Largest operators in Cortona

Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Italy listings. Together, the table and directory cover every professional operator we track in this market.

Scroll sideways to see all columns.

Largest operators in Cortona, ranked by local tracked listings.
# Operator Listings Airbnb score Booking.com score Portfolio reviews
1 Rent in Tuscany 104 4.69 / 5 8.8 / 10 511
2 Terretrusche Villas 58 4.80 / 5 8.6 / 10 551
3 NOVASOL AS 54 4.37 / 5 7.7 / 10 25,670
4 Interhome 50 4.47 / 5 8.1 / 10 70,854
5 Together in Tuscany 50 4.91 / 5 9.4 / 10 810
6 Belvilla by OYO 40 4.50 / 5 8.0 / 10 12,004
7 Hill Town Tours 34 4.53 / 5 — 23
8 PosarelliVillas 33 4.52 / 5 8.6 / 10 2,477
9 Emma Villas 26 4.78 / 5 9.0 / 10 1,548
10 VacaVilla srl 10 4.72 / 5 9.1 / 10 841

The other 21 professional operators in Cortona

Local listings

Browse the full Italy operator directory →

Operators enter the index after reaching 26 listings across mainland Italy, Sicily and Sardinia and count Cortona among their markets. See the full interactive Cortona market report for additional filters and operator comparisons.

How Cortona compares

Cortona ranks 88th of 1,049 tracked markets in mainland Italy, Sicily and Sardinia, with 0.1% of tracked supply in this coverage. Markets of similar size:

Photo credits

Browse the full Italy city directory or the Italy market report .

Cortona market FAQ

How many short-term rentals are in Cortona?

Cortona has 1,192 short-term rental listings as of July 2026: 706 on Airbnb and 486 on Booking.com.

Who is the largest short-term rental operator in Cortona?

The largest professional operator in Cortona is Rent in Tuscany, with 104 local listings.

How professionalised is the Cortona short-term rental market?

43% of Cortona's listings (513 of 1,192) are run by operators with 26 or more listings, above the median of 1,049 markets across mainland Italy, Sicily and Sardinia (17%). Booking.com supply is more professionalised than Airbnb's: 49% of Booking.com listings sit with operators of that size, against 39% on Airbnb. The 31 named professional operators run 523 local listings between them, and the three largest — Rent in Tuscany, Terretrusche Villas and NOVASOL AS — account for 41% of that.

Is Airbnb or Booking.com bigger in Cortona?

In Cortona, Airbnb leads with 706 listings (59%), versus 486 on Booking.com (41%).

How many professional operators run listings in Cortona?

31 named professional operators run listings in Cortona. The full roster is listed on this page, and the interactive market report maps every listing.

About this data

Figures come from myDataValue's cross-platform market snapshot of 1,192 public short-term rental listings in Cortona, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across mainland Italy, Sicily and Sardinia. Snapshot dates: Airbnb , Booking.com .

Spotted an inconsistency, or want fresher data for Cortona? Report a data issue or request an update — corrections land with the next data refresh.