myDataValue

Short-term rentals in Cortona

Cortona has 1,199 tracked short-term rental listings in myDataValue's November 2026 snapshot, 713 on Airbnb and 486 on Booking.com. That ranks it 86th of 1,049 short-term rental markets across mainland Italy, Sicily and Sardinia, with 59% of its listings on Airbnb. 49% of supply is run by professional operators, above the median market's 19%, led by Rent in Tuscany (111 listings). Counts are tracked public listings, not total supply.

Explore the interactive Cortona report
View of Cortona
Photo: Cortona-vista01 by Patrick Denker · CC BY 2.0 · cropped and resized for display, via Wikimedia Commons

Data updated

Tracked listings
1,199
Market rank
#86 / 1,049
Coverage share
0.1%
Named professional operators
31

Airbnb vs Booking.com in Cortona

In Cortona, Airbnb leads with 713 listings (59%), versus 486 on Booking.com (41%).

Where the listings are in Cortona

The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.

Airbnb Booking.com 250 sampled locations from 1,199 tracked listings — open the full interactive report

Market structure in Cortona

Professional operators hold a similar share on both platforms: 49% of Airbnb listings and 49% of Booking.com listings. The 31 named professional operators run 512 local listings between them, and the three largest — Rent in Tuscany, Terretrusche Villas and NOVASOL AS — account for 45% of that. The other 79 listings run by operators with 26 or more listings belong to operators without a published profile.

Professional share
49%
Median market
19%
Single-listing hosts
27%

Listings by operator portfolio size

Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.

  • Single listing 324
  • 2–5 listings 197
  • 6–25 listings 87
  • 26+ (professional) 591

Listings by property type

Houses, cottages & holiday homes make up 51% of Cortona's classified listings, followed by Apartments & flats (37%).

  • Houses, cottages & holiday homes 616
  • Apartments & flats 442
  • B&Bs & guest houses 99
  • Hotels & hostels 25
  • Private & shared rooms 14
  • Unique & outdoor 2
  • Other 1

Largest operators in Cortona

Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Italy listings. Together, the table and directory cover every professional operator we track in this market.

Scroll sideways to see all columns.

Largest operators in Cortona, ranked by local tracked listings.
# Operator Listings Airbnb score Booking.com score Portfolio reviews
1 Rent in Tuscany 111 4.68 / 5 8.8 / 10 540
2 Terretrusche Villas 70 4.75 / 5 8.7 / 10 1,069
3 NOVASOL AS 50 4.39 / 5 7.7 / 10 27,363
4 Together in Tuscany 49 4.90 / 5 9.1 / 10 831
5 Hill Town Tours 37 4.50 / 5 — 18
6 Interhome 37 4.48 / 5 8.1 / 10 70,791
7 PosarelliVillas 35 4.52 / 5 8.6 / 10 2,619
8 Belvilla by OYO 27 4.53 / 5 8.0 / 10 13,781
9 Emma Villas 26 4.79 / 5 9.0 / 10 1,968
10 Susi 10 4.72 / 5 9.3 / 10 1,653

The other 21 professional operators in Cortona

Local listings

Browse the full Italy operator directory →

Operators enter the index after reaching 26 listings across mainland Italy, Sicily and Sardinia and count Cortona among their markets. See the full interactive Cortona market report for additional filters and operator comparisons.

How Cortona compares

Cortona ranks 86th of 1,049 tracked markets in mainland Italy, Sicily and Sardinia, with 0.1% of tracked supply in this coverage. Markets of similar size:

Photo credits

Browse the full Italy city directory or the Italy market report .

Cortona market FAQ

How many short-term rentals are in Cortona?

Cortona has 1,199 short-term rental listings as of November 2026: 713 on Airbnb and 486 on Booking.com.

Who is the largest short-term rental operator in Cortona?

The largest professional operator in Cortona is Rent in Tuscany, with 111 local listings.

How professionalised is the Cortona short-term rental market?

49% of Cortona's listings (591 of 1,199) are run by operators with 26 or more listings, above the median of 1,049 markets across mainland Italy, Sicily and Sardinia (19%). Professional operators hold a similar share on both platforms: 49% of Airbnb listings and 49% of Booking.com listings. The 31 named professional operators run 512 local listings between them, and the three largest — Rent in Tuscany, Terretrusche Villas and NOVASOL AS — account for 45% of that. The other 79 listings run by operators with 26 or more listings belong to operators without a published profile.

Is Airbnb or Booking.com bigger in Cortona?

In Cortona, Airbnb leads with 713 listings (59%), versus 486 on Booking.com (41%).

How many professional operators run listings in Cortona?

31 named professional operators run listings in Cortona. The full roster is listed on this page, and the interactive market report maps every listing.

About this data

Figures come from myDataValue's cross-platform market snapshot of 1,199 public short-term rental listings in Cortona, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across mainland Italy, Sicily and Sardinia. Snapshot dates: Airbnb , Booking.com .

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