Short-term rentals in Martina Franca
Martina Franca has 1,217 tracked short-term rental listings in myDataValue's November 2026 snapshot, 608 on Airbnb and 609 on Booking.com. That ranks it 83rd of 1,049 short-term rental markets across mainland Italy, Sicily and Sardinia, with listings split almost evenly between Booking.com (50%) and Airbnb (50%). 20% of supply is run by professional operators, in line with the median market's 19%, led by GuestHost (24 listings). Counts are tracked public listings, not total supply.
Data updated
- Tracked listings
- 1,217
- Market rank
- #83 / 1,049
- Coverage share
- 0.1%
- Named professional operators
- 25
Airbnb vs Booking.com in Martina Franca
In Martina Franca, supply is split almost evenly: 609 listings on Booking.com (50%) and 608 on Airbnb (50%).
Where the listings are in Martina Franca
The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.
Market structure in Martina Franca
Professional operators hold a similar share on both platforms: 21% of Airbnb listings and 19% of Booking.com listings. The 25 named professional operators run 138 local listings between them, and the three largest — GuestHost, Interhome and Rentbeat — account for 43% of that. The other 109 listings run by operators with 26 or more listings belong to operators without a published profile.
- Professional share
- 20%
- Median market
- 19%
- Single-listing hosts
- 47%
Listings by operator portfolio size
Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.
Listings by property type
Houses, cottages & holiday homes make up 54% of Martina Franca's classified listings, followed by Apartments & flats (29%).
Largest operators in Martina Franca
Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Italy listings. Together, the table and directory cover every professional operator we track in this market.
Scroll sideways to see all columns.
| # | Operator | Listings | Airbnb score | Booking.com score | Portfolio reviews |
|---|---|---|---|---|---|
| 1 | GuestHost | 24 | 4.52 / 5 | 7.7 / 10 | 111,202 |
| 2 | Interhome | 20 | 4.48 / 5 | 8.1 / 10 | 70,791 |
| 3 | Rentbeat | 15 | 4.33 / 5 | 7.5 / 10 | 3,250 |
| 4 | HelloAPULIA | 10 | 4.73 / 5 | 8.6 / 10 | 1,364 |
| 5 | Trulli Life SRLS | 10 | 4.87 / 5 | 9.4 / 10 | 1,487 |
| 6 | BarbarHouse srl | 8 | 4.32 / 5 | 8.1 / 10 | 10,576 |
| 7 | Happy.Rentals | 8 | 4.36 / 5 | 7.8 / 10 | 17,411 |
| 8 | Villa Plus | 7 | 4.54 / 5 | 8.3 / 10 | 515 |
| 9 | Raro Realty Srl | 5 | 4.44 / 5 | 9.4 / 10 | 1,689 |
| 10 | Pier Paolo | 4 | 4.78 / 5 | 8.9 / 10 | 12,175 |
The other 15 professional operators in Martina Franca
Local listings
- AbitaRent 3 listings
- homerez.com 3 listings
- Trulli e dimore Property Management Srls 3 listings
- Wonderful Italy 3 listings
- Easy Reserve 2 listings
- Emma Villas 2 listings
- Inpugliatour - Roberto Semeraro 2 listings
- NOVASOL AS 2 listings
- Belvilla by OYO 1 listing
- Camisa Homes & Villas S.R.L. 1 listing
- Ferruccio SRL 1 listing
- Moriya Rockman 1 listing
- My Rental Homes 1 listing
- Travelnest 1 listing
- WePuglia Tour Operator 1 listing
Operators enter the index after reaching 26 listings across mainland Italy, Sicily and Sardinia and count Martina Franca among their markets. See the full interactive Martina Franca market report for additional filters and operator comparisons.
How Martina Franca compares
Martina Franca ranks 83rd of 1,049 tracked markets in mainland Italy, Sicily and Sardinia, with 0.1% of tracked supply in this coverage. Markets of similar size:
-
San Benedetto del Tronto 1,252 listings
-
Noto 1,244 listings
-
Senigallia 1,220 listings
-
Agropoli 1,212 listings
-
Capoliveri 1,204 listings
-
Cortona 1,199 listings
Photo credits
- San Benedetto del Tronto: Photo: Rotondagiorginisbt by RiccardoSBT at Italian Wikipedia · Public domain · cropped and resized for display, via Wikimedia Commons
- Noto: Photo: Noto Cathedral BW 2025-04-26 11-08-40 by Berthold Werner · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
- Senigallia: Photo: Senigallia-collage by Wikimedia Commons contributors · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Agropoli: Photo: Agropoli - La Città by Wikimedia Commons contributors · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Capoliveri: Photo: Capoliveri Elbe Elba by Gregory Zeier · CC BY 3.0 · cropped and resized for display, via Wikimedia Commons
- Cortona: Photo: Cortona-vista01 by Patrick Denker · CC BY 2.0 · cropped and resized for display, via Wikimedia Commons
Browse the full Italy city directory or the Italy market report .
Martina Franca market FAQ
How many short-term rentals are in Martina Franca?
Martina Franca has 1,217 short-term rental listings as of November 2026: 608 on Airbnb and 609 on Booking.com.
Who is the largest short-term rental operator in Martina Franca?
The largest professional operator in Martina Franca is GuestHost, with 24 local listings.
How professionalised is the Martina Franca short-term rental market?
20% of Martina Franca's listings (247 of 1,217) are run by operators with 26 or more listings, in line with the median of 1,049 markets across mainland Italy, Sicily and Sardinia (19%). Professional operators hold a similar share on both platforms: 21% of Airbnb listings and 19% of Booking.com listings. The 25 named professional operators run 138 local listings between them, and the three largest — GuestHost, Interhome and Rentbeat — account for 43% of that. The other 109 listings run by operators with 26 or more listings belong to operators without a published profile.
Is Airbnb or Booking.com bigger in Martina Franca?
In Martina Franca, supply is split almost evenly: 609 listings on Booking.com (50%) and 608 on Airbnb (50%).
How many professional operators run listings in Martina Franca?
25 named professional operators run listings in Martina Franca. The full roster is listed on this page, and the interactive market report maps every listing.
About this data
Figures come from myDataValue's cross-platform market snapshot of 1,217 public short-term rental listings in Martina Franca, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across mainland Italy, Sicily and Sardinia. Snapshot dates: Airbnb , Booking.com .
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