Short-term rentals in Martina Franca
Martina Franca is the 82nd-largest of 1,049 short-term rental markets across mainland Italy, Sicily and Sardinia: 1,220 listings, split almost evenly between Airbnb (50%) and Booking.com (50%). 19% of supply is run by professional operators, in line with the median market's 17%, led by GuestHost (34 listings).
Data updated
- Tracked listings
- 1,220
- Market rank
- #82 / 1,049
- Coverage share
- 0.1%
- Named professional operators
- 27
Airbnb vs Booking.com in Martina Franca
In Martina Franca, supply is split almost evenly: 611 listings on Airbnb (50%) and 609 on Booking.com (50%).
Where the listings are in Martina Franca
The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.
Market structure in Martina Franca
Professional operators hold a similar share on both platforms: 18% of Airbnb listings and 19% of Booking.com listings. The 27 named professional operators run 167 local listings between them, and the three largest — GuestHost, BarbarHouse srl and Rentbeat — account for 41% of that. The other 59 listings run by operators with 26 or more listings belong to operators without a published profile.
- Professional share
- 19%
- Median market
- 17%
- Single-listing hosts
- 50%
Listings by operator portfolio size
Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.
Listings by property type
Houses, cottages & holiday homes make up 54% of Martina Franca's classified listings, followed by Apartments & flats (29%).
Largest operators in Martina Franca
Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Italy listings. Together, the table and directory cover every professional operator we track in this market.
Scroll sideways to see all columns.
| # | Operator | Listings | Airbnb score | Booking.com score | Portfolio reviews |
|---|---|---|---|---|---|
| 1 | GuestHost | 34 | 4.51 / 5 | 7.7 / 10 | 117,114 |
| 2 | BarbarHouse srl | 17 | 4.32 / 5 | 8.1 / 10 | 12,769 |
| 3 | Rentbeat | 17 | 4.27 / 5 | 7.7 / 10 | 2,936 |
| 4 | HelloAPULIA | 14 | 4.74 / 5 | 8.7 / 10 | 1,328 |
| 5 | Interhome | 10 | 4.47 / 5 | 8.1 / 10 | 70,854 |
| 6 | Trulli Life SRLS | 9 | 4.85 / 5 | 9.2 / 10 | 1,408 |
| 7 | Happy.Rentals | 8 | 4.36 / 5 | 7.8 / 10 | 16,719 |
| 8 | Villa Plus | 7 | 4.55 / 5 | 8.4 / 10 | 493 |
| 9 | e-domizil GmbH | 6 | 4.71 / 5 | 8.3 / 10 | 3,453 |
| 10 | Easy Reserve | 4 | 4.63 / 5 | 9.4 / 10 | 420 |
The other 17 professional operators in Martina Franca
Local listings
- Homerez 4 listings
- Raro Realty Srl 4 listings
- Trulli e dimore Property Management Srls 4 listings
- Wonderful Italy 4 listings
- AbitaRent 3 listings
- Camisa Homes & Villas S.R.L. 3 listings
- DR Puglia 3 listings
- WePuglia Tour Operator 3 listings
- Belvilla by OYO 2 listings
- Emma Villas 2 listings
- NOVASOL AS 2 listings
- Puglia Paradise | Moments Beyond Time 2 listings
- Hello SRL 1 listing
- Inpugliatour - Roberto Semeraro 1 listing
- Rinbeat 1 listing
- The Thinking Traveller 1 listing
- Travelnest 1 listing
Operators enter the index after reaching 26 listings across mainland Italy, Sicily and Sardinia and count Martina Franca among their markets. See the full interactive Martina Franca market report for additional filters and operator comparisons.
How Martina Franca compares
Martina Franca ranks 82nd of 1,049 tracked markets in mainland Italy, Sicily and Sardinia, with 0.1% of tracked supply in this coverage. Markets of similar size:
-
San Benedetto del Tronto 1,257 listings
-
Udine 1,250 listings
-
Noto 1,243 listings
-
Capoliveri 1,218 listings
-
Agropoli 1,203 listings
-
Senigallia 1,202 listings
Photo credits
- San Benedetto del Tronto: Photo: Rotondagiorginisbt by RiccardoSBT at Italian Wikipedia · Public domain · cropped and resized for display, via Wikimedia Commons
- Udine: Photo: Piazza san giacomo by Gian77 at Italian Wikipedia · Public domain · cropped and resized for display, via Wikimedia Commons
- Noto: Photo: Noto Cathedral BW 2025-04-26 11-08-40 by Berthold Werner · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
- Capoliveri: Photo: Capoliveri Elbe Elba by Gregory Zeier · CC BY 3.0 · cropped and resized for display, via Wikimedia Commons
- Agropoli: Photo: Agropoli - La Città by Wikimedia Commons contributors · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Senigallia: Photo: Senigallia-collage by Wikimedia Commons contributors · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
Browse the full Italy city directory or the Italy market report .
Martina Franca market FAQ
How many short-term rentals are in Martina Franca?
Martina Franca has 1,220 short-term rental listings as of July 2026: 611 on Airbnb and 609 on Booking.com.
Who is the largest short-term rental operator in Martina Franca?
The largest professional operator in Martina Franca is GuestHost, with 34 local listings.
How professionalised is the Martina Franca short-term rental market?
19% of Martina Franca's listings (226 of 1,220) are run by operators with 26 or more listings, in line with the median of 1,049 markets across mainland Italy, Sicily and Sardinia (17%). Professional operators hold a similar share on both platforms: 18% of Airbnb listings and 19% of Booking.com listings. The 27 named professional operators run 167 local listings between them, and the three largest — GuestHost, BarbarHouse srl and Rentbeat — account for 41% of that. The other 59 listings run by operators with 26 or more listings belong to operators without a published profile.
Is Airbnb or Booking.com bigger in Martina Franca?
In Martina Franca, supply is split almost evenly: 611 listings on Airbnb (50%) and 609 on Booking.com (50%).
How many professional operators run listings in Martina Franca?
27 named professional operators run listings in Martina Franca. The full roster is listed on this page, and the interactive market report maps every listing.
About this data
Figures come from myDataValue's cross-platform market snapshot of 1,220 public short-term rental listings in Martina Franca, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across mainland Italy, Sicily and Sardinia. Snapshot dates: Airbnb , Booking.com .
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