Short-term rentals in Follonica
Follonica has 1,029 tracked short-term rental listings in myDataValue's November 2026 snapshot, 562 on Airbnb and 467 on Booking.com. That ranks it 109th of 1,049 short-term rental markets across mainland Italy, Sicily and Sardinia, with listings split almost evenly between Airbnb (55%) and Booking.com (45%). 30% of supply is run by professional operators, above the median market's 19%, led by maremma holidays (44 listings). Counts are tracked public listings, not total supply.
Data updated
- Tracked listings
- 1,029
- Market rank
- #109 / 1,049
- Coverage share
- 0.1%
- Named professional operators
- 8
Airbnb vs Booking.com in Follonica
In Follonica, supply is split almost evenly: 562 listings on Airbnb (55%) and 467 on Booking.com (45%).
Where the listings are in Follonica
The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.
Market structure in Follonica
Booking.com supply is more professionalised than Airbnb's: 35% of Booking.com listings sit with operators of that size, against 25% on Airbnb. The 8 named professional operators run 143 local listings between them, and the three largest — maremma holidays, elleimmobiliare.net and Interhome — account for 80% of that. The other 164 listings run by operators with 26 or more listings belong to operators without a published profile.
- Professional share
- 30%
- Median market
- 19%
- Single-listing hosts
- 36%
Listings by operator portfolio size
Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.
Listings by property type
Apartments & flats make up 78% of Follonica's classified listings, followed by Houses, cottages & holiday homes (11%).
Largest operators in Follonica
Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Italy listings. The table covers every professional operator we track in this market.
Scroll sideways to see all columns.
| # | Operator | Listings | Airbnb score | Booking.com score | Portfolio reviews |
|---|---|---|---|---|---|
| 1 | maremma holidays | 44 | 4.67 / 5 | 7.9 / 10 | 865 |
| 2 | elleimmobiliare.net | 36 | 4.50 / 5 | — | 9 |
| 3 | Interhome | 35 | 4.48 / 5 | 8.1 / 10 | 70,791 |
| 4 | NOVASOL AS | 15 | 4.39 / 5 | 7.7 / 10 | 27,363 |
| 5 | Yvona Szendiuchova Rocher | 7 | 4.64 / 5 | 9.0 / 10 | 266 |
| 6 | Geco Srl | 4 | 4.60 / 5 | 8.5 / 10 | 5,648 |
| 7 | Alfareal Agency | 1 | 4.57 / 5 | 8.7 / 10 | 239 |
| 8 | Happy.Rentals | 1 | 4.36 / 5 | 7.8 / 10 | 17,411 |
Browse the full Italy operator directory →
Operators enter the index after reaching 26 listings across mainland Italy, Sicily and Sardinia and count Follonica among their markets. See the full interactive Follonica market report for additional filters and operator comparisons.
How Follonica compares
Follonica ranks 109th of 1,049 tracked markets in mainland Italy, Sicily and Sardinia, with 0.1% of tracked supply in this coverage. Markets of similar size:
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Sestriere 1,045 listings
-
Capri 1,034 listings
-
San Vincenzo 1,030 listings
-
Sciacca 1,027 listings
-
Capo dʼOrlando 1,024 listings
-
Montepulciano 1,023 listings
Photo credits
- Sestriere: Photo: Sestriere 2017 by Lucas130999 · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
- Capri: Photo: Capri harbour from Anacapri 2013 by Berthold Werner · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- San Vincenzo: Photo: San Vincenzo from east by Hermann Hammer ( User:Haneburger ) · CC0 · cropped and resized for display, via Wikimedia Commons
- Sciacca: Photo: 318 Sciacca (Ag) - Sicily by Tiberio Frascari · CC BY-SA 2.0 · cropped and resized for display, via Wikimedia Commons
- Capo dʼOrlando: Photo: Capodorlando by Goldmund100 (Luca Volpi) · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Montepulciano: Photo: Montepulciano02 by Wikimedia Commons contributors · CC BY-SA 2.0 · cropped and resized for display, via Wikimedia Commons
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Browse the full Italy city directory or the Italy market report .
Follonica market FAQ
How many short-term rentals are in Follonica?
Follonica has 1,029 short-term rental listings as of November 2026: 562 on Airbnb and 467 on Booking.com.
Who is the largest short-term rental operator in Follonica?
The largest professional operator in Follonica is maremma holidays, with 44 local listings.
How professionalised is the Follonica short-term rental market?
30% of Follonica's listings (307 of 1,029) are run by operators with 26 or more listings, above the median of 1,049 markets across mainland Italy, Sicily and Sardinia (19%). Booking.com supply is more professionalised than Airbnb's: 35% of Booking.com listings sit with operators of that size, against 25% on Airbnb. The 8 named professional operators run 143 local listings between them, and the three largest — maremma holidays, elleimmobiliare.net and Interhome — account for 80% of that. The other 164 listings run by operators with 26 or more listings belong to operators without a published profile.
Is Airbnb or Booking.com bigger in Follonica?
In Follonica, supply is split almost evenly: 562 listings on Airbnb (55%) and 467 on Booking.com (45%).
How many professional operators run listings in Follonica?
8 named professional operators run listings in Follonica. The full roster is listed on this page, and the interactive market report maps every listing.
About this data
Figures come from myDataValue's cross-platform market snapshot of 1,029 public short-term rental listings in Follonica, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across mainland Italy, Sicily and Sardinia. Snapshot dates: Airbnb , Booking.com .
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