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Short-term rentals in Montepulciano

Montepulciano has 1,023 tracked short-term rental listings in myDataValue's November 2026 snapshot, 623 on Airbnb and 400 on Booking.com. That ranks it 112th of 1,049 short-term rental markets across mainland Italy, Sicily and Sardinia, with 61% of its listings on Airbnb. 15% of supply is run by professional operators, below the median market's 19%, led by Interhome (25 listings). Counts are tracked public listings, not total supply.

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View of Montepulciano
Photo: Montepulciano02 by Wikimedia Commons contributors · CC BY-SA 2.0 · cropped and resized for display, via Wikimedia Commons

Data updated

Tracked listings
1,023
Market rank
#112 / 1,049
Coverage share
0.1%
Named professional operators
19

Airbnb vs Booking.com in Montepulciano

In Montepulciano, Airbnb leads with 623 listings (61%), versus 400 on Booking.com (39%).

Where the listings are in Montepulciano

The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.

Airbnb Booking.com 250 sampled locations from 1,023 tracked listings — open the full interactive report

Market structure in Montepulciano

Professional operators hold a similar share on both platforms: 15% of Airbnb listings and 16% of Booking.com listings. The 19 named professional operators run 92 local listings between them, and the three largest — Interhome, Emma Villas and Federigo Moscadelli — account for 63% of that. The other 63 listings run by operators with 26 or more listings belong to operators without a published profile.

Professional share
15%
Median market
19%
Single-listing hosts
40%

Listings by operator portfolio size

Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.

  • Single listing 408
  • 2–5 listings 301
  • 6–25 listings 159
  • 26+ (professional) 155

Listings by property type

Apartments & flats make up 49% of Montepulciano's classified listings, followed by Houses, cottages & holiday homes (24%).

  • Apartments & flats 506
  • Houses, cottages & holiday homes 246
  • B&Bs & guest houses 171
  • Private & shared rooms 78
  • Hotels & hostels 20
  • Unique & outdoor 2

Largest operators in Montepulciano

Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Italy listings. Together, the table and directory cover every professional operator we track in this market.

Scroll sideways to see all columns.

Largest operators in Montepulciano, ranked by local tracked listings.
# Operator Listings Airbnb score Booking.com score Portfolio reviews
1 Interhome 25 4.48 / 5 8.1 / 10 70,791
2 Emma Villas 20 4.79 / 5 9.0 / 10 1,968
3 Federigo Moscadelli 13 4.68 / 5 8.9 / 10 2,028
4 Belvilla by OYO 6 4.53 / 5 8.0 / 10 13,781
5 Eurocasa 4 4.98 / 5 8.6 / 10 179
6 homerez.com 4 4.55 / 5 8.2 / 10 8,316
7 Mmega Homes and Villas 4 4.51 / 5 7.6 / 10 14,742
8 Tripcare 4 4.37 / 5 8.3 / 10 647
9 To Tuscany Ltd 2 4.83 / 5 9.0 / 10 856
10 Bookings For You 1 4.77 / 5 9.6 / 10 1,107

The other 9 professional operators in Montepulciano

Local listings

Browse the full Italy operator directory →

Operators enter the index after reaching 26 listings across mainland Italy, Sicily and Sardinia and count Montepulciano among their markets. See the full interactive Montepulciano market report for additional filters and operator comparisons.

How Montepulciano compares

Montepulciano ranks 112th of 1,049 tracked markets in mainland Italy, Sicily and Sardinia, with 0.1% of tracked supply in this coverage. Markets of similar size:

Photo credits

Browse the full Italy city directory or the Italy market report .

Montepulciano market FAQ

How many short-term rentals are in Montepulciano?

Montepulciano has 1,023 short-term rental listings as of November 2026: 623 on Airbnb and 400 on Booking.com.

Who is the largest short-term rental operator in Montepulciano?

The largest professional operator in Montepulciano is Interhome, with 25 local listings.

How professionalised is the Montepulciano short-term rental market?

15% of Montepulciano's listings (155 of 1,023) are run by operators with 26 or more listings, below the median of 1,049 markets across mainland Italy, Sicily and Sardinia (19%). Professional operators hold a similar share on both platforms: 15% of Airbnb listings and 16% of Booking.com listings. The 19 named professional operators run 92 local listings between them, and the three largest — Interhome, Emma Villas and Federigo Moscadelli — account for 63% of that. The other 63 listings run by operators with 26 or more listings belong to operators without a published profile.

Is Airbnb or Booking.com bigger in Montepulciano?

In Montepulciano, Airbnb leads with 623 listings (61%), versus 400 on Booking.com (39%).

How many professional operators run listings in Montepulciano?

19 named professional operators run listings in Montepulciano. The full roster is listed on this page, and the interactive market report maps every listing.

About this data

Figures come from myDataValue's cross-platform market snapshot of 1,023 public short-term rental listings in Montepulciano, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across mainland Italy, Sicily and Sardinia. Snapshot dates: Airbnb , Booking.com .

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