myDataValue

Short-term rentals in Gubbio

Gubbio has 539 tracked short-term rental listings in myDataValue's November 2026 snapshot, 257 on Airbnb and 282 on Booking.com. That ranks it 380th of 1,049 short-term rental markets across mainland Italy, Sicily and Sardinia, with listings split almost evenly between Booking.com (52%) and Airbnb (48%). 14% of supply is run by professional operators, below the median market's 19%, led by NOVASOL AS (31 listings). Counts are tracked public listings, not total supply.

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View of Gubbio
Photo: Gubbio panorama by Labicanense · CC BY 4.0 · resized for display, via Wikimedia Commons

Data updated

Tracked listings
539
Market rank
#380 / 1,049
Coverage share
under 0.1%
Named professional operators
11

Airbnb vs Booking.com in Gubbio

In Gubbio, supply is split almost evenly: 282 listings on Booking.com (52%) and 257 on Airbnb (48%).

Where the listings are in Gubbio

The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.

Airbnb Booking.com 250 sampled locations from 539 tracked listings — open the full interactive report

Market structure in Gubbio

Airbnb supply is more professionalised than Booking.com's: 18% of Airbnb listings sit with operators of that size, against 10% on Booking.com. The 11 named professional operators run 69 local listings between them, and the three largest — NOVASOL AS, Holiday World Tsl and Landfolk A/S — account for 68% of that. The other 4 listings run by operators with 26 or more listings belong to operators without a published profile.

Professional share
14%
Median market
19%
Single-listing hosts
54%

Listings by operator portfolio size

Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.

  • Single listing 292
  • 2–5 listings 153
  • 6–25 listings 21
  • 26+ (professional) 73

Listings by property type

Apartments & flats make up 50% of Gubbio's classified listings, followed by B&Bs & guest houses (22%).

  • Apartments & flats 268
  • B&Bs & guest houses 120
  • Houses, cottages & holiday homes 109
  • Hotels & hostels 19
  • Private & shared rooms 17
  • Unique & outdoor 5
  • Other 1

Largest operators in Gubbio

Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Italy listings. Together, the table and directory cover every professional operator we track in this market.

Scroll sideways to see all columns.

Largest operators in Gubbio, ranked by local tracked listings.
# Operator Listings Airbnb score Booking.com score Portfolio reviews
1 NOVASOL AS 31 4.39 / 5 7.7 / 10 27,363
2 Holiday World Tsl 10 4.52 / 5 8.0 / 10 3,131
3 Landfolk A/S 6 4.88 / 5 9.2 / 10 5,788
4 Pierangelo 6 4.91 / 5 8.7 / 10 1,800
5 Bookings For You 5 4.77 / 5 9.6 / 10 1,107
6 GuestHost 4 4.52 / 5 7.7 / 10 111,202
7 Emma Villas 2 4.79 / 5 9.0 / 10 1,968
8 Mmega Homes and Villas 2 4.51 / 5 7.6 / 10 14,742
9 My Rental Homes 1 4.77 / 5 8.8 / 10 1,419
10 PosarelliVillas 1 4.52 / 5 8.6 / 10 2,619

The other 1 professional operator in Gubbio

Local listings

Browse the full Italy operator directory →

Operators enter the index after reaching 26 listings across mainland Italy, Sicily and Sardinia and count Gubbio among their markets. See the full interactive Gubbio market report for additional filters and operator comparisons.

How Gubbio compares

Gubbio ranks 380th of 1,049 tracked markets in mainland Italy, Sicily and Sardinia, with under 0.1% of tracked supply in this coverage. Markets of similar size:

Photo credits

Browse the full Italy city directory or the Italy market report .

Gubbio market FAQ

How many short-term rentals are in Gubbio?

Gubbio has 539 short-term rental listings as of November 2026: 257 on Airbnb and 282 on Booking.com.

Who is the largest short-term rental operator in Gubbio?

The largest professional operator in Gubbio is NOVASOL AS, with 31 local listings.

How professionalised is the Gubbio short-term rental market?

14% of Gubbio's listings (73 of 539) are run by operators with 26 or more listings, below the median of 1,049 markets across mainland Italy, Sicily and Sardinia (19%). Airbnb supply is more professionalised than Booking.com's: 18% of Airbnb listings sit with operators of that size, against 10% on Booking.com. The 11 named professional operators run 69 local listings between them, and the three largest — NOVASOL AS, Holiday World Tsl and Landfolk A/S — account for 68% of that. The other 4 listings run by operators with 26 or more listings belong to operators without a published profile.

Is Airbnb or Booking.com bigger in Gubbio?

In Gubbio, supply is split almost evenly: 282 listings on Booking.com (52%) and 257 on Airbnb (48%).

How many professional operators run listings in Gubbio?

11 named professional operators run listings in Gubbio. The full roster is listed on this page, and the interactive market report maps every listing.

About this data

Figures come from myDataValue's cross-platform market snapshot of 539 public short-term rental listings in Gubbio, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across mainland Italy, Sicily and Sardinia. Snapshot dates: Airbnb , Booking.com .

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