myDataValue

Short-term rentals in La Morra

La Morra has 504 tracked short-term rental listings in myDataValue's November 2026 snapshot, 275 on Airbnb and 229 on Booking.com. That ranks it 428th of 1,049 short-term rental markets across mainland Italy, Sicily and Sardinia, with listings split almost evenly between Airbnb (55%) and Booking.com (45%). 7% of supply is run by professional operators, below the median market's 19%, led by Interhome (17 listings). Counts are tracked public listings, not total supply.

View of La Morra
Photo: La Morra - Comune di La Morra - 2022-10-07 002 by Ysogo · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons

Data updated

Tracked listings
504
Market rank
#428 / 1,049
Coverage share
under 0.1%
Named professional operators
3

Airbnb vs Booking.com in La Morra

In La Morra, supply is split almost evenly: 275 listings on Airbnb (55%) and 229 on Booking.com (45%).

Where the listings are in La Morra

The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.

Airbnb Booking.com 250 sampled locations from 504 tracked listings — open the full interactive report

Market structure in La Morra

Professional operators hold a similar share on both platforms: 8% of Airbnb listings and 6% of Booking.com listings. The 3 named professional operators — Interhome, Langhe Holiday and DVC Consulting S.r.l. Società Benefit — run 35 local listings between them.

Professional share
7%
Median market
19%
Single-listing hosts
45%

Listings by operator portfolio size

Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.

  • Single listing 225
  • 2–5 listings 164
  • 6–25 listings 81
  • 26+ (professional) 34

Listings by property type

Apartments & flats make up 54% of La Morra's classified listings, followed by Houses, cottages & holiday homes (23%).

  • Apartments & flats 273
  • Houses, cottages & holiday homes 118
  • B&Bs & guest houses 78
  • Hotels & hostels 22
  • Private & shared rooms 11
  • Other 1
  • Unique & outdoor 1

Largest operators in La Morra

Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Italy listings. The table covers every professional operator we track in this market.

Scroll sideways to see all columns.

Largest operators in La Morra, ranked by local tracked listings.
# Operator Listings Airbnb score Booking.com score Portfolio reviews
1 Interhome 17 4.48 / 5 8.1 / 10 70,791
2 Langhe Holiday 13 4.92 / 5 9.1 / 10 1,888
3 DVC Consulting S.r.l. Società Benefit 5 4.77 / 5 9.2 / 10 1,185

Browse the full Italy operator directory →

Operators enter the index after reaching 26 listings across mainland Italy, Sicily and Sardinia and count La Morra among their markets. See the full interactive La Morra market report for additional filters and operator comparisons.

How La Morra compares

La Morra ranks 428th of 1,049 tracked markets in mainland Italy, Sicily and Sardinia, with under 0.1% of tracked supply in this coverage. Markets of similar size:

Photo credits
  • Calasetta: Photo: Calasetta - Piazza Belly by Barzaghi · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
  • Palinuro: Photo: Palinuro dintorni by Andrew · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
  • Gallarate: Photo: Gallarate by Wikimedia Commons contributors · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
  • Carini: Photo: VedutaDalCastello by Spassal2008 · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
  • Santa Maria del Focallo: Photo: Santa Maria del Focallo by Cypher84 at Italian Wikipedia · Public domain · cropped and resized for display, via Wikimedia Commons

Browse the full Italy city directory or the Italy market report .

La Morra market FAQ

How many short-term rentals are in La Morra?

La Morra has 504 short-term rental listings as of November 2026: 275 on Airbnb and 229 on Booking.com.

Who is the largest short-term rental operator in La Morra?

The largest professional operator in La Morra is Interhome, with 17 local listings.

How professionalised is the La Morra short-term rental market?

7% of La Morra's listings (34 of 504) are run by operators with 26 or more listings, below the median of 1,049 markets across mainland Italy, Sicily and Sardinia (19%). Professional operators hold a similar share on both platforms: 8% of Airbnb listings and 6% of Booking.com listings. The 3 named professional operators — Interhome, Langhe Holiday and DVC Consulting S.r.l. Società Benefit — run 35 local listings between them.

Is Airbnb or Booking.com bigger in La Morra?

In La Morra, supply is split almost evenly: 275 listings on Airbnb (55%) and 229 on Booking.com (45%).

How many professional operators run listings in La Morra?

3 named professional operators run listings in La Morra. The full roster is listed on this page, and the interactive market report maps every listing.

About this data

Figures come from myDataValue's cross-platform market snapshot of 504 public short-term rental listings in La Morra, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across mainland Italy, Sicily and Sardinia. Snapshot dates: Airbnb , Booking.com .

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