Short-term rentals in Santa Maria del Focallo
Santa Maria del Focallo has 500 tracked short-term rental listings in myDataValue's November 2026 snapshot, 278 on Airbnb and 222 on Booking.com. That ranks it 431st of 1,049 short-term rental markets across mainland Italy, Sicily and Sardinia, with 56% of its listings on Airbnb. 46% of supply is run by professional operators, above the median market's 19%, led by NOVASOL AS (31 listings). Counts are tracked public listings, not total supply.
Data updated
- Tracked listings
- 500
- Market rank
- #431 / 1,049
- Coverage share
- under 0.1%
- Named professional operators
- 13
Airbnb vs Booking.com in Santa Maria del Focallo
In Santa Maria del Focallo, Airbnb leads with 278 listings (56%), versus 222 on Booking.com (44%).
Where the listings are in Santa Maria del Focallo
The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.
Market structure in Santa Maria del Focallo
Booking.com supply is more professionalised than Airbnb's: 51% of Booking.com listings sit with operators of that size, against 41% on Airbnb. The 13 named professional operators run 138 local listings between them, and the three largest — NOVASOL AS, SICILYMYHOME srl and IsulaTravel — account for 63% of that. The other 90 listings run by operators with 26 or more listings belong to operators without a published profile.
- Professional share
- 46%
- Median market
- 19%
- Single-listing hosts
- 28%
Listings by operator portfolio size
Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.
Listings by property type
Houses, cottages & holiday homes make up 80% of Santa Maria del Focallo's classified listings, followed by Apartments & flats (16%).
Largest operators in Santa Maria del Focallo
Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Italy listings. Together, the table and directory cover every professional operator we track in this market.
Scroll sideways to see all columns.
| # | Operator | Listings | Airbnb score | Booking.com score | Portfolio reviews |
|---|---|---|---|---|---|
| 1 | NOVASOL AS | 31 | 4.39 / 5 | 7.7 / 10 | 27,363 |
| 2 | SICILYMYHOME srl | 29 | 4.82 / 5 | 9.1 / 10 | 1,657 |
| 3 | IsulaTravel | 27 | 4.87 / 5 | 9.0 / 10 | 729 |
| 4 | Villa Plus | 22 | 4.54 / 5 | 8.3 / 10 | 515 |
| 5 | homerez.com | 11 | 4.55 / 5 | 8.2 / 10 | 8,316 |
| 6 | Interhome | 5 | 4.48 / 5 | 8.1 / 10 | 70,791 |
| 7 | Your.Rentals | 3 | 4.26 / 5 | 7.7 / 10 | 15,835 |
| 8 | Case Vacanze Pomelia | 2 | 4.76 / 5 | 8.7 / 10 | 1,455 |
| 9 | Emma Villas | 2 | 4.79 / 5 | 9.0 / 10 | 1,968 |
| 10 | GuestHost | 2 | 4.52 / 5 | 7.7 / 10 | 111,202 |
The other 3 professional operators in Santa Maria del Focallo
Local listings
- Landfolk A/S 2 listings
- Geco Srl 1 listing
- Villatravellers 1 listing
Operators enter the index after reaching 26 listings across mainland Italy, Sicily and Sardinia and count Santa Maria del Focallo among their markets. See the full interactive Santa Maria del Focallo market report for additional filters and operator comparisons.
How Santa Maria del Focallo compares
Santa Maria del Focallo ranks 431st of 1,049 tracked markets in mainland Italy, Sicily and Sardinia, with under 0.1% of tracked supply in this coverage. Markets of similar size:
-
La Morra 504 listings
-
Gallarate 502 listings
-
Carini 501 listings
-
Grottammare 498 listings
-
Àrbatax 498 listings
-
Conversano 497 listings
Photo credits
- La Morra: Photo: La Morra - Comune di La Morra - 2022-10-07 002 by Ysogo · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
- Gallarate: Photo: Gallarate by Wikimedia Commons contributors · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Carini: Photo: VedutaDalCastello by Spassal2008 · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Grottammare: Photo: Grottamare panoramica by Wikimedia Commons contributors · CC BY-SA 2.5 · cropped and resized for display, via Wikimedia Commons
- Àrbatax: Photo: Sardinia Arbatax by hotel_club_saraceno_arbatax_sardinia · CC BY-SA 2.0 · cropped and resized for display, via Wikimedia Commons
- Conversano: Photo: Conversano-Castellofotoaerea by Johnny86 at Italian Wikipedia · Public domain · cropped and resized for display, via Wikimedia Commons
Browse the full Italy city directory or the Italy market report .
Santa Maria del Focallo market FAQ
How many short-term rentals are in Santa Maria del Focallo?
Santa Maria del Focallo has 500 short-term rental listings as of November 2026: 278 on Airbnb and 222 on Booking.com.
Who is the largest short-term rental operator in Santa Maria del Focallo?
The largest professional operator in Santa Maria del Focallo is NOVASOL AS, with 31 local listings.
How professionalised is the Santa Maria del Focallo short-term rental market?
46% of Santa Maria del Focallo's listings (228 of 500) are run by operators with 26 or more listings, above the median of 1,049 markets across mainland Italy, Sicily and Sardinia (19%). Booking.com supply is more professionalised than Airbnb's: 51% of Booking.com listings sit with operators of that size, against 41% on Airbnb. The 13 named professional operators run 138 local listings between them, and the three largest — NOVASOL AS, SICILYMYHOME srl and IsulaTravel — account for 63% of that. The other 90 listings run by operators with 26 or more listings belong to operators without a published profile.
Is Airbnb or Booking.com bigger in Santa Maria del Focallo?
In Santa Maria del Focallo, Airbnb leads with 278 listings (56%), versus 222 on Booking.com (44%).
How many professional operators run listings in Santa Maria del Focallo?
13 named professional operators run listings in Santa Maria del Focallo. The full roster is listed on this page, and the interactive market report maps every listing.
About this data
Figures come from myDataValue's cross-platform market snapshot of 500 public short-term rental listings in Santa Maria del Focallo, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across mainland Italy, Sicily and Sardinia. Snapshot dates: Airbnb , Booking.com .
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