Short-term rentals in Santa Maria del Focallo
Santa Maria del Focallo is the 421st-largest of 1,049 short-term rental markets across mainland Italy, Sicily and Sardinia: 505 listings, 56% on Airbnb. 42% of supply is run by professional operators, above the median market's 17%, led by NOVASOL AS (34 listings).
Data updated
- Tracked listings
- 505
- Market rank
- #421 / 1,049
- Coverage share
- under 0.1%
- Named professional operators
- 15
Airbnb vs Booking.com in Santa Maria del Focallo
In Santa Maria del Focallo, Airbnb leads with 283 listings (56%), versus 222 on Booking.com (44%).
Where the listings are in Santa Maria del Focallo
The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.
Market structure in Santa Maria del Focallo
Booking.com supply is more professionalised than Airbnb's: 51% of Booking.com listings sit with operators of that size, against 35% on Airbnb. The 15 named professional operators run 151 local listings between them, and the three largest — NOVASOL AS, SICILYMYHOME srl and IsulaTravel — account for 66% of that. The other 61 listings run by operators with 26 or more listings belong to operators without a published profile.
- Professional share
- 42%
- Median market
- 17%
- Single-listing hosts
- 32%
Listings by operator portfolio size
Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.
Listings by property type
Houses, cottages & holiday homes make up 81% of Santa Maria del Focallo's classified listings, followed by Apartments & flats (15%).
Largest operators in Santa Maria del Focallo
Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Italy listings. Together, the table and directory cover every professional operator we track in this market.
Scroll sideways to see all columns.
| # | Operator | Listings | Airbnb score | Booking.com score | Portfolio reviews |
|---|---|---|---|---|---|
| 1 | NOVASOL AS | 34 | 4.37 / 5 | 7.7 / 10 | 25,670 |
| 2 | SICILYMYHOME srl | 34 | 4.83 / 5 | 9.1 / 10 | 1,527 |
| 3 | IsulaTravel | 32 | 4.87 / 5 | 8.7 / 10 | 686 |
| 4 | Villa Plus | 24 | 4.55 / 5 | 8.4 / 10 | 493 |
| 5 | Homerez | 9 | 4.59 / 5 | 8.5 / 10 | 8,524 |
| 6 | Interhome | 7 | 4.47 / 5 | 8.1 / 10 | 70,854 |
| 7 | Emma Villas | 2 | 4.78 / 5 | 9.0 / 10 | 1,548 |
| 8 | Your.Rentals | 2 | 4.28 / 5 | 7.6 / 10 | 13,803 |
| 9 | e-domizil GmbH | 1 | 4.71 / 5 | 8.3 / 10 | 3,453 |
| 10 | Giostemar Accomodation | 1 | 4.84 / 5 | 8.9 / 10 | 471 |
The other 5 professional operators in Santa Maria del Focallo
Local listings
- GuestHost 1 listing
- GuestHost - Welcome To Our Homes 1 listing
- Samantha Geco Vacation Rentals GECO Srl 1 listing
- THINAH 1 listing
- Villatravellers 1 listing
Operators enter the index after reaching 26 listings across mainland Italy, Sicily and Sardinia and count Santa Maria del Focallo among their markets. See the full interactive Santa Maria del Focallo market report for additional filters and operator comparisons.
How Santa Maria del Focallo compares
Santa Maria del Focallo ranks 421st of 1,049 tracked markets in mainland Italy, Sicily and Sardinia, with under 0.1% of tracked supply in this coverage. Markets of similar size:
-
Santa Maria di Castellabate 509 listings
-
Bastia Umbra 506 listings
-
Apecchio 505 listings
-
Amalfi 504 listings
-
Gambassi Terme 504 listings
-
La Morra 504 listings
Photo credits
- Santa Maria di Castellabate: Photo: Panoramica2 by Gabriele Pinto · Public domain · cropped and resized for display, via Wikimedia Commons
- Bastia Umbra: Photo: BastiaUmbraSanMicheleArcangelo by LigaDue · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
- Apecchio: Photo: Apecchio1 by Wolfra · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Amalfi: Photo: Amalfi sea view Italy by Wikimedia Commons contributors · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Gambassi Terme: Photo: GambassiTermePanorama3 by LigaDue · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
- La Morra: Photo: La Morra - Comune di La Morra - 2022-10-07 002 by Ysogo · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
Browse the full Italy city directory or the Italy market report .
Santa Maria del Focallo market FAQ
How many short-term rentals are in Santa Maria del Focallo?
Santa Maria del Focallo has 505 short-term rental listings as of July 2026: 283 on Airbnb and 222 on Booking.com.
Who is the largest short-term rental operator in Santa Maria del Focallo?
The largest professional operator in Santa Maria del Focallo is NOVASOL AS, with 34 local listings.
How professionalised is the Santa Maria del Focallo short-term rental market?
42% of Santa Maria del Focallo's listings (212 of 505) are run by operators with 26 or more listings, above the median of 1,049 markets across mainland Italy, Sicily and Sardinia (17%). Booking.com supply is more professionalised than Airbnb's: 51% of Booking.com listings sit with operators of that size, against 35% on Airbnb. The 15 named professional operators run 151 local listings between them, and the three largest — NOVASOL AS, SICILYMYHOME srl and IsulaTravel — account for 66% of that. The other 61 listings run by operators with 26 or more listings belong to operators without a published profile.
Is Airbnb or Booking.com bigger in Santa Maria del Focallo?
In Santa Maria del Focallo, Airbnb leads with 283 listings (56%), versus 222 on Booking.com (44%).
How many professional operators run listings in Santa Maria del Focallo?
15 named professional operators run listings in Santa Maria del Focallo. The full roster is listed on this page, and the interactive market report maps every listing.
About this data
Figures come from myDataValue's cross-platform market snapshot of 505 public short-term rental listings in Santa Maria del Focallo, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across mainland Italy, Sicily and Sardinia. Snapshot dates: Airbnb , Booking.com .
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