Short-term rentals in Lana
Lana has 830 tracked short-term rental listings in myDataValue's November 2026 snapshot, 439 on Airbnb and 391 on Booking.com. That ranks it 177th of 1,049 short-term rental markets across mainland Italy, Sicily and Sardinia, with listings split almost evenly between Airbnb (53%) and Booking.com (47%). 47% of supply is run by professional operators, above the median market's 19%, led by MUSE.holiday (24 listings). Counts are tracked public listings, not total supply.
Data updated
- Tracked listings
- 830
- Market rank
- #177 / 1,049
- Coverage share
- under 0.1%
- Named professional operators
- 4
Airbnb vs Booking.com in Lana
In Lana, supply is split almost evenly: 439 listings on Airbnb (53%) and 391 on Booking.com (47%).
Where the listings are in Lana
The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.
Market structure in Lana
Airbnb supply is more professionalised than Booking.com's: 51% of Airbnb listings sit with operators of that size, against 44% on Booking.com. The 4 named professional operators run 51 local listings between them, and the three largest — MUSE.holiday, Interhome and Hannes — account for 94% of that. The other 343 listings run by operators with 26 or more listings belong to operators without a published profile.
- Professional share
- 47%
- Median market
- 19%
- Single-listing hosts
- 26%
Listings by operator portfolio size
Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.
Listings by property type
Apartments & flats make up 76% of Lana's classified listings, followed by Hotels & hostels (8%).
Largest operators in Lana
Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Italy listings. The table covers every professional operator we track in this market.
Scroll sideways to see all columns.
| # | Operator | Listings | Airbnb score | Booking.com score | Portfolio reviews |
|---|---|---|---|---|---|
| 1 | MUSE.holiday | 24 | 4.59 / 5 | 8.7 / 10 | 5,805 |
| 2 | Interhome | 14 | 4.48 / 5 | 8.1 / 10 | 70,791 |
| 3 | Hannes | 10 | 4.91 / 5 | 9.3 / 10 | 2,151 |
| 4 | Gabriele Salini | 3 | 4.00 / 5 | 8.7 / 10 | 78,585 |
Browse the full Italy operator directory →
Operators enter the index after reaching 26 listings across mainland Italy, Sicily and Sardinia and count Lana among their markets. See the full interactive Lana market report for additional filters and operator comparisons.
How Lana compares
Lana ranks 177th of 1,049 tracked markets in mainland Italy, Sicily and Sardinia, with under 0.1% of tracked supply in this coverage. Markets of similar size:
-
Campo Tures 837 listings
- Varese 836 listings
-
Sirolo 835 listings
-
Caorle 829 listings
-
Novi Ligure 827 listings
-
Portoferraio 821 listings
Photo credits
- Campo Tures: Photo: Sand in Taufers 1 by Josef Tinkhauser · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Sirolo: Photo: Sirolo panorama by Alessandro Vecchi · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Caorle: Photo: Aerial image of Caorle (view from the southwest) by Carsten Steger · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
- Novi Ligure: Photo: Montaggio by Fedepst · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
- Portoferraio: Photo: Aerial image of Portoferraio (view from the northwest) by Carsten Steger · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
.jpg){kind=link}
.jpg){kind=link}
Browse the full Italy city directory or the Italy market report .
Lana market FAQ
How many short-term rentals are in Lana?
Lana has 830 short-term rental listings as of November 2026: 439 on Airbnb and 391 on Booking.com.
Who is the largest short-term rental operator in Lana?
The largest professional operator in Lana is MUSE.holiday, with 24 local listings.
How professionalised is the Lana short-term rental market?
47% of Lana's listings (394 of 830) are run by operators with 26 or more listings, above the median of 1,049 markets across mainland Italy, Sicily and Sardinia (19%). Airbnb supply is more professionalised than Booking.com's: 51% of Airbnb listings sit with operators of that size, against 44% on Booking.com. The 4 named professional operators run 51 local listings between them, and the three largest — MUSE.holiday, Interhome and Hannes — account for 94% of that. The other 343 listings run by operators with 26 or more listings belong to operators without a published profile.
Is Airbnb or Booking.com bigger in Lana?
In Lana, supply is split almost evenly: 439 listings on Airbnb (53%) and 391 on Booking.com (47%).
How many professional operators run listings in Lana?
4 named professional operators run listings in Lana. The full roster is listed on this page, and the interactive market report maps every listing.
About this data
Figures come from myDataValue's cross-platform market snapshot of 830 public short-term rental listings in Lana, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across mainland Italy, Sicily and Sardinia. Snapshot dates: Airbnb , Booking.com .
Spotted an inconsistency, or want fresher data for Lana? Report a data issue or request an update — corrections land with the next data refresh.