Short-term rentals in Lana
Lana is the 173rd-largest of 1,049 short-term rental markets across mainland Italy, Sicily and Sardinia: 834 listings, split almost evenly between Airbnb (53%) and Booking.com (47%). 43% of supply is run by professional operators, above the median market's 17%, led by MUSE.holiday (23 listings).
Data updated
- Tracked listings
- 834
- Market rank
- #173 / 1,049
- Coverage share
- under 0.1%
- Named professional operators
- 6
Airbnb vs Booking.com in Lana
In Lana, supply is split almost evenly: 443 listings on Airbnb (53%) and 391 on Booking.com (47%).
Where the listings are in Lana
The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.
Market structure in Lana
Professional operators hold a similar share on both platforms: 43% of Airbnb listings and 44% of Booking.com listings. The 6 named professional operators run 46 local listings between them, and the three largest — MUSE.holiday, Interhome and Hannes — account for 80% of that. The other 316 listings run by operators with 26 or more listings belong to operators without a published profile.
- Professional share
- 43%
- Median market
- 17%
- Single-listing hosts
- 28%
Listings by operator portfolio size
Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.
Listings by property type
Apartments & flats make up 76% of Lana's classified listings, followed by Hotels & hostels (8%).
Largest operators in Lana
Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Italy listings. The table covers every professional operator we track in this market.
Scroll sideways to see all columns.
| # | Operator | Listings | Airbnb score | Booking.com score | Portfolio reviews |
|---|---|---|---|---|---|
| 1 | MUSE.holiday | 23 | 4.57 / 5 | 8.7 / 10 | 5,451 |
| 2 | Interhome | 8 | 4.47 / 5 | 8.1 / 10 | 70,854 |
| 3 | Hannes | 6 | 4.91 / 5 | 9.4 / 10 | 2,089 |
| 4 | e-domizil GmbH | 4 | 4.71 / 5 | 8.3 / 10 | 3,453 |
| 5 | Gabriele Salini | 3 | 4.00 / 5 | 8.7 / 10 | 79,051 |
| 6 | CasaOrosei | 2 | 4.83 / 5 | 8.8 / 10 | 224 |
Browse the full Italy operator directory →
Operators enter the index after reaching 26 listings across mainland Italy, Sicily and Sardinia and count Lana among their markets. See the full interactive Lana market report for additional filters and operator comparisons.
How Lana compares
Lana ranks 173rd of 1,049 tracked markets in mainland Italy, Sicily and Sardinia, with under 0.1% of tracked supply in this coverage. Markets of similar size:
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Castellana Grotte 837 listings
-
Portoferraio 837 listings
-
Sirolo 837 listings
-
Orvieto 834 listings
-
Sauze dʼOulx 833 listings
-
Costa Rei 832 listings
Photo credits
- Castellana Grotte: Photo: Palazzo Municipale e Torre dell'Orologio della chiesa di San Francesco by eugenia rubino · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
- Portoferraio: Photo: Aerial image of Portoferraio (view from the northwest) by Carsten Steger · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
- Sirolo: Photo: Sirolo panorama by Alessandro Vecchi · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Orvieto: Photo: Orvieto 3 by Fantasy · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Sauze dʼOulx: Photo: Joy of living at 1500 meters. - panoramio by patano · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Costa Rei: Photo: Panorama Costa Rei by Alex10 · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
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Browse the full Italy city directory or the Italy market report .
Lana market FAQ
How many short-term rentals are in Lana?
Lana has 834 short-term rental listings as of July 2026: 443 on Airbnb and 391 on Booking.com.
Who is the largest short-term rental operator in Lana?
The largest professional operator in Lana is MUSE.holiday, with 23 local listings.
How professionalised is the Lana short-term rental market?
43% of Lana's listings (362 of 834) are run by operators with 26 or more listings, above the median of 1,049 markets across mainland Italy, Sicily and Sardinia (17%). Professional operators hold a similar share on both platforms: 43% of Airbnb listings and 44% of Booking.com listings. The 6 named professional operators run 46 local listings between them, and the three largest — MUSE.holiday, Interhome and Hannes — account for 80% of that. The other 316 listings run by operators with 26 or more listings belong to operators without a published profile.
Is Airbnb or Booking.com bigger in Lana?
In Lana, supply is split almost evenly: 443 listings on Airbnb (53%) and 391 on Booking.com (47%).
How many professional operators run listings in Lana?
6 named professional operators run listings in Lana. The full roster is listed on this page, and the interactive market report maps every listing.
About this data
Figures come from myDataValue's cross-platform market snapshot of 834 public short-term rental listings in Lana, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across mainland Italy, Sicily and Sardinia. Snapshot dates: Airbnb , Booking.com .
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