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Short-term rentals in Lucca

Lucca is the 25th-largest of 1,049 short-term rental markets across mainland Italy, Sicily and Sardinia: 4,245 listings, 55% on Airbnb. 31% of supply is run by professional operators, above the median market's 17%, led by Lucca Apartments and Villas (374 listings).

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View of Lucca
Photo: 02 Lucca seen from Torre Guinigi by Myrabella · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons

Data updated

Tracked listings
4,245
Market rank
#25 / 1,049
Coverage share
0.5%
Named professional operators
49

Airbnb vs Booking.com in Lucca

In Lucca, Airbnb leads with 2,342 listings (55%), versus 1,903 on Booking.com (45%).

Where the listings are in Lucca

The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.

Airbnb Booking.com 250 sampled locations from 4,245 tracked listings — open the full interactive report

Market structure in Lucca

Booking.com supply is more professionalised than Airbnb's: 40% of Booking.com listings sit with operators of that size, against 24% on Airbnb. The 49 named professional operators run 1,227 local listings between them, and the three largest — Lucca Apartments and Villas, Belvilla by OYO and Abita s.n.c. — account for 51% of that. The other 90 listings run by operators with 26 or more listings belong to operators without a published profile.

Professional share
31%
Median market
17%
Single-listing hosts
38%

Listings by operator portfolio size

Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.

  • Single listing 1,598
  • 2–5 listings 923
  • 6–25 listings 407
  • 26+ (professional) 1,317

Listings by property type

Apartments & flats make up 55% of Lucca's classified listings, followed by Houses, cottages & holiday homes (29%).

  • Apartments & flats 2,342
  • Houses, cottages & holiday homes 1,246
  • B&Bs & guest houses 309
  • Private & shared rooms 266
  • Hotels & hostels 59
  • Unique & outdoor 17
  • Other 6

Largest operators in Lucca

Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Italy listings. Together, the table and directory cover every professional operator we track in this market.

Scroll sideways to see all columns.

Largest operators in Lucca, ranked by local tracked listings.
# Operator Listings Airbnb score Booking.com score Portfolio reviews
1 Lucca Apartments and Villas 374 4.79 / 5 8.9 / 10 5,426
2 Belvilla by OYO 144 4.50 / 5 8.0 / 10 12,004
3 Abita s.n.c. 104 4.86 / 5 9.1 / 10 2,041
4 Abitare Holiday Homes 76 4.59 / 5 8.4 / 10 644
5 Go Guest 65 4.76 / 5 8.9 / 10 899
6 Interhome 57 4.47 / 5 8.1 / 10 70,854
7 SUITECASE - Valentina 52 4.75 / 5 8.8 / 10 2,265
8 Affitti Brevi Italia 51 4.46 / 5 8.1 / 10 14,355
9 Landfolk A/S 47 4.90 / 5 9.5 / 10 4,260
10 Tuscany Lovers 40 4.81 / 5 8.7 / 10 1,006

The other 39 professional operators in Lucca

Local listings

Browse the full Italy operator directory →

Operators enter the index after reaching 26 listings across mainland Italy, Sicily and Sardinia and count Lucca among their markets. See the full interactive Lucca market report for additional filters and operator comparisons.

How Lucca compares

Lucca ranks 25th of 1,049 tracked markets in mainland Italy, Sicily and Sardinia, with 0.5% of tracked supply in this coverage. Markets of similar size:

Photo credits

Browse the full Italy city directory or the Italy market report .

Lucca market FAQ

How many short-term rentals are in Lucca?

Lucca has 4,245 short-term rental listings as of July 2026: 2,342 on Airbnb and 1,903 on Booking.com.

Who is the largest short-term rental operator in Lucca?

The largest professional operator in Lucca is Lucca Apartments and Villas, with 374 local listings.

How professionalised is the Lucca short-term rental market?

31% of Lucca's listings (1,317 of 4,245) are run by operators with 26 or more listings, above the median of 1,049 markets across mainland Italy, Sicily and Sardinia (17%). Booking.com supply is more professionalised than Airbnb's: 40% of Booking.com listings sit with operators of that size, against 24% on Airbnb. The 49 named professional operators run 1,227 local listings between them, and the three largest — Lucca Apartments and Villas, Belvilla by OYO and Abita s.n.c. — account for 51% of that. The other 90 listings run by operators with 26 or more listings belong to operators without a published profile.

Is Airbnb or Booking.com bigger in Lucca?

In Lucca, Airbnb leads with 2,342 listings (55%), versus 1,903 on Booking.com (45%).

How many professional operators run listings in Lucca?

49 named professional operators run listings in Lucca. The full roster is listed on this page, and the interactive market report maps every listing.

About this data

Figures come from myDataValue's cross-platform market snapshot of 4,245 public short-term rental listings in Lucca, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across mainland Italy, Sicily and Sardinia. Snapshot dates: Airbnb , Booking.com .

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