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Short-term rentals in Lucca

Lucca has 4,296 tracked short-term rental listings in myDataValue's November 2026 snapshot, 2,391 on Airbnb and 1,905 on Booking.com. That ranks it 25th of 1,049 short-term rental markets across mainland Italy, Sicily and Sardinia, with 56% of its listings on Airbnb. 34% of supply is run by professional operators, above the median market's 19%, led by Lucca Apartments and Villas (364 listings). Counts are tracked public listings, not total supply.

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View of Lucca
Photo: 02 Lucca seen from Torre Guinigi by Myrabella · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons

Data updated

Tracked listings
4,296
Market rank
#25 / 1,049
Coverage share
0.5%
Named professional operators
42

Airbnb vs Booking.com in Lucca

In Lucca, Airbnb leads with 2,391 listings (56%), versus 1,905 on Booking.com (44%).

Where the listings are in Lucca

The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.

Airbnb Booking.com 250 sampled locations from 4,296 tracked listings — open the full interactive report

Market structure in Lucca

Booking.com supply is more professionalised than Airbnb's: 40% of Booking.com listings sit with operators of that size, against 29% on Airbnb. The 42 named professional operators run 1,033 local listings between them, and the three largest — Lucca Apartments and Villas, Abita s.n.c. and Abitare Holiday Homes — account for 52% of that. The other 427 listings run by operators with 26 or more listings belong to operators without a published profile.

Professional share
34%
Median market
19%
Single-listing hosts
35%

Listings by operator portfolio size

Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.

  • Single listing 1,500
  • 2–5 listings 868
  • 6–25 listings 468
  • 26+ (professional) 1,460

Listings by property type

Apartments & flats make up 56% of Lucca's classified listings, followed by Houses, cottages & holiday homes (29%).

  • Apartments & flats 2,401
  • Houses, cottages & holiday homes 1,242
  • B&Bs & guest houses 305
  • Private & shared rooms 264
  • Hotels & hostels 63
  • Unique & outdoor 15
  • Other 6

Largest operators in Lucca

Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Italy listings. Together, the table and directory cover every professional operator we track in this market.

Scroll sideways to see all columns.

Largest operators in Lucca, ranked by local tracked listings.
# Operator Listings Airbnb score Booking.com score Portfolio reviews
1 Lucca Apartments and Villas 364 4.79 / 5 8.9 / 10 5,623
2 Abita s.n.c. 99 4.85 / 5 9.1 / 10 3,738
3 Abitare Holiday Homes 69 4.56 / 5 8.5 / 10 891
4 Go Guest 62 4.78 / 5 8.9 / 10 912
5 Affitti Brevi Italia 52 4.47 / 5 8.2 / 10 16,476
6 Interhome 50 4.48 / 5 8.1 / 10 70,791
7 SUITECASE - Valentina 48 4.75 / 5 8.7 / 10 2,232
8 Landfolk A/S 47 4.88 / 5 9.2 / 10 5,788
9 Tuscany Lovers 44 4.84 / 5 8.6 / 10 931
10 GuestHost 26 4.52 / 5 7.7 / 10 111,202

The other 32 professional operators in Lucca

Local listings

Browse the full Italy operator directory →

Operators enter the index after reaching 26 listings across mainland Italy, Sicily and Sardinia and count Lucca among their markets. See the full interactive Lucca market report for additional filters and operator comparisons.

How Lucca compares

Lucca ranks 25th of 1,049 tracked markets in mainland Italy, Sicily and Sardinia, with 0.5% of tracked supply in this coverage. Markets of similar size:

Photo credits

Browse the full Italy city directory or the Italy market report .

Lucca market FAQ

How many short-term rentals are in Lucca?

Lucca has 4,296 short-term rental listings as of November 2026: 2,391 on Airbnb and 1,905 on Booking.com.

Who is the largest short-term rental operator in Lucca?

The largest professional operator in Lucca is Lucca Apartments and Villas, with 364 local listings.

How professionalised is the Lucca short-term rental market?

34% of Lucca's listings (1,460 of 4,296) are run by operators with 26 or more listings, above the median of 1,049 markets across mainland Italy, Sicily and Sardinia (19%). Booking.com supply is more professionalised than Airbnb's: 40% of Booking.com listings sit with operators of that size, against 29% on Airbnb. The 42 named professional operators run 1,033 local listings between them, and the three largest — Lucca Apartments and Villas, Abita s.n.c. and Abitare Holiday Homes — account for 52% of that. The other 427 listings run by operators with 26 or more listings belong to operators without a published profile.

Is Airbnb or Booking.com bigger in Lucca?

In Lucca, Airbnb leads with 2,391 listings (56%), versus 1,905 on Booking.com (44%).

How many professional operators run listings in Lucca?

42 named professional operators run listings in Lucca. The full roster is listed on this page, and the interactive market report maps every listing.

About this data

Figures come from myDataValue's cross-platform market snapshot of 4,296 public short-term rental listings in Lucca, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across mainland Italy, Sicily and Sardinia. Snapshot dates: Airbnb , Booking.com .

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