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Short-term rentals in Salerno

Salerno is the 28th-largest of 1,049 short-term rental markets across mainland Italy, Sicily and Sardinia: 3,968 listings, split almost evenly between Airbnb (51%) and Booking.com (49%). 8% of supply is run by professional operators, below the median market's 17%, led by GuestHost (77 listings).

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View of Salerno
Photo: SalernoCanalone by Wikimedia Commons contributors · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons

Data updated

Tracked listings
3,968
Market rank
#28 / 1,049
Coverage share
0.5%
Named professional operators
22

Airbnb vs Booking.com in Salerno

In Salerno, supply is split almost evenly: 2,009 listings on Airbnb (51%) and 1,959 on Booking.com (49%).

Where the listings are in Salerno

The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.

Airbnb Booking.com 250 sampled locations from 3,968 tracked listings — open the full interactive report

Market structure in Salerno

Professional operators hold a similar share on both platforms: 9% of Airbnb listings and 8% of Booking.com listings. The 22 named professional operators run 282 local listings between them, and the three largest — GuestHost, STARHOST and Quattro Accommodations — account for 63% of that. The other 55 listings run by operators with 26 or more listings belong to operators without a published profile.

Professional share
8%
Median market
17%
Single-listing hosts
57%

Listings by operator portfolio size

Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.

  • Single listing 2,274
  • 2–5 listings 1,136
  • 6–25 listings 221
  • 26+ (professional) 337

Listings by property type

Apartments & flats make up 48% of Salerno's classified listings, followed by B&Bs & guest houses (25%).

  • Apartments & flats 1,918
  • B&Bs & guest houses 1,009
  • Houses, cottages & holiday homes 702
  • Private & shared rooms 252
  • Hotels & hostels 56
  • Unique & outdoor 31

Largest operators in Salerno

Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Italy listings. Together, the table and directory cover every professional operator we track in this market.

Scroll sideways to see all columns.

Largest operators in Salerno, ranked by local tracked listings.
# Operator Listings Airbnb score Booking.com score Portfolio reviews
1 GuestHost 77 4.51 / 5 7.7 / 10 117,114
2 STARHOST 60 4.79 / 5 9.0 / 10 4,067
3 Quattro Accommodations 40 4.72 / 5 8.6 / 10 5,272
4 Amami Viaggi 34 4.67 / 5 7.9 / 10 5,698
5 Interhome 15 4.47 / 5 8.1 / 10 70,854
6 NOVASOL AS 10 4.37 / 5 7.7 / 10 25,670
7 Your.Rentals 7 4.28 / 5 7.6 / 10 13,803
8 Amami 5 4.49 / 5 — 165
9 Homerez 5 4.59 / 5 8.5 / 10 8,524
10 Landfolk A/S 5 4.90 / 5 9.5 / 10 4,260

The other 12 professional operators in Salerno

Local listings

Browse the full Italy operator directory →

Operators enter the index after reaching 26 listings across mainland Italy, Sicily and Sardinia and count Salerno among their markets. See the full interactive Salerno market report for additional filters and operator comparisons.

How Salerno compares

Salerno ranks 28th of 1,049 tracked markets in mainland Italy, Sicily and Sardinia, with 0.5% of tracked supply in this coverage. Markets of similar size:

Photo credits

Browse the full Italy city directory or the Italy market report .

Salerno market FAQ

How many short-term rentals are in Salerno?

Salerno has 3,968 short-term rental listings as of July 2026: 2,009 on Airbnb and 1,959 on Booking.com.

Who is the largest short-term rental operator in Salerno?

The largest professional operator in Salerno is GuestHost, with 77 local listings.

How professionalised is the Salerno short-term rental market?

8% of Salerno's listings (337 of 3,968) are run by operators with 26 or more listings, below the median of 1,049 markets across mainland Italy, Sicily and Sardinia (17%). Professional operators hold a similar share on both platforms: 9% of Airbnb listings and 8% of Booking.com listings. The 22 named professional operators run 282 local listings between them, and the three largest — GuestHost, STARHOST and Quattro Accommodations — account for 63% of that. The other 55 listings run by operators with 26 or more listings belong to operators without a published profile.

Is Airbnb or Booking.com bigger in Salerno?

In Salerno, supply is split almost evenly: 2,009 listings on Airbnb (51%) and 1,959 on Booking.com (49%).

How many professional operators run listings in Salerno?

22 named professional operators run listings in Salerno. The full roster is listed on this page, and the interactive market report maps every listing.

About this data

Figures come from myDataValue's cross-platform market snapshot of 3,968 public short-term rental listings in Salerno, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across mainland Italy, Sicily and Sardinia. Snapshot dates: Airbnb , Booking.com .

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