Short-term rentals in Magliano in Toscana
Magliano in Toscana has 467 tracked short-term rental listings in myDataValue's November 2026 snapshot, 268 on Airbnb and 199 on Booking.com. That ranks it 476th of 1,049 short-term rental markets across mainland Italy, Sicily and Sardinia, with 57% of its listings on Airbnb. 29% of supply is run by professional operators, above the median market's 19%, led by Interhome (30 listings). Counts are tracked public listings, not total supply.
Data updated
- Tracked listings
- 467
- Market rank
- #476 / 1,049
- Coverage share
- under 0.1%
- Named professional operators
- 13
Airbnb vs Booking.com in Magliano in Toscana
In Magliano in Toscana, Airbnb leads with 268 listings (57%), versus 199 on Booking.com (43%).
Where the listings are in Magliano in Toscana
The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.
Market structure in Magliano in Toscana
Professional operators hold a similar share on both platforms: 27% of Airbnb listings and 32% of Booking.com listings. The 13 named professional operators run 76 local listings between them, and the three largest — Interhome, NOVASOL AS and Susi — account for 78% of that. The other 59 listings run by operators with 26 or more listings belong to operators without a published profile.
- Professional share
- 29%
- Median market
- 19%
- Single-listing hosts
- 40%
Listings by operator portfolio size
Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.
Listings by property type
Houses, cottages & holiday homes make up 34% of Magliano in Toscana's classified listings, followed by B&Bs & guest houses (31%).
Largest operators in Magliano in Toscana
Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Italy listings. Together, the table and directory cover every professional operator we track in this market.
Scroll sideways to see all columns.
| # | Operator | Listings | Airbnb score | Booking.com score | Portfolio reviews |
|---|---|---|---|---|---|
| 1 | Interhome | 30 | 4.48 / 5 | 8.1 / 10 | 70,791 |
| 2 | NOVASOL AS | 22 | 4.39 / 5 | 7.7 / 10 | 27,363 |
| 3 | Susi | 7 | 4.72 / 5 | 9.3 / 10 | 1,653 |
| 4 | Happy.Rentals | 5 | 4.36 / 5 | 7.8 / 10 | 17,411 |
| 5 | Belvilla by OYO | 3 | 4.53 / 5 | 8.0 / 10 | 13,781 |
| 6 | We Tuscany srl | 2 | 4.76 / 5 | 8.7 / 10 | 788 |
| 7 | Camisa Homes & Villas S.R.L. | 1 | 4.73 / 5 | 9.0 / 10 | 487 |
| 8 | Conservice Srls | 1 | 4.67 / 5 | 8.5 / 10 | 613 |
| 9 | Great Stays | 1 | 5.00 / 5 | 10.0 / 10 | 30 |
| 10 | Holiday Home AG | 1 | 4.47 / 5 | 7.6 / 10 | 2,879 |
The other 3 professional operators in Magliano in Toscana
Local listings
- Mmega Homes and Villas 1 listing
- PosarelliVillas 1 listing
- Vita SRL 1 listing
Operators enter the index after reaching 26 listings across mainland Italy, Sicily and Sardinia and count Magliano in Toscana among their markets. See the full interactive Magliano in Toscana market report for additional filters and operator comparisons.
How Magliano in Toscana compares
Magliano in Toscana ranks 476th of 1,049 tracked markets in mainland Italy, Sicily and Sardinia, with under 0.1% of tracked supply in this coverage. Markets of similar size:
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Gavorrano 469 listings
-
Vittorio Veneto 469 listings
-
Crema 467 listings
-
Massarosa 467 listings
-
Ricadi 467 listings
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Terricciola 466 listings
Photo credits
- Gavorrano: Photo: SAM 0784 Panorama Gavorrano by Christihan · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Vittorio Veneto: Photo: Vittorio Veneto da Col Visentin by Wikimedia Commons contributors · Public domain · cropped and resized for display, via Wikimedia Commons
- Crema: Photo: Crema0004 by MarkusMark · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Massarosa: Photo: Stiava, view by sailko · CC BY 2.5 · cropped and resized for display, via Wikimedia Commons
- Ricadi: Photo: San.Nicolò.di Ricadi S.Nicola by Pinodario · Public domain · cropped and resized for display, via Wikimedia Commons
- Terricciola: Photo: TerricciolaPanorama by LigaDue · CC BY 3.0 · cropped and resized for display, via Wikimedia Commons
Browse the full Italy city directory or the Italy market report .
Magliano in Toscana market FAQ
How many short-term rentals are in Magliano in Toscana?
Magliano in Toscana has 467 short-term rental listings as of November 2026: 268 on Airbnb and 199 on Booking.com.
Who is the largest short-term rental operator in Magliano in Toscana?
The largest professional operator in Magliano in Toscana is Interhome, with 30 local listings.
How professionalised is the Magliano in Toscana short-term rental market?
29% of Magliano in Toscana's listings (135 of 467) are run by operators with 26 or more listings, above the median of 1,049 markets across mainland Italy, Sicily and Sardinia (19%). Professional operators hold a similar share on both platforms: 27% of Airbnb listings and 32% of Booking.com listings. The 13 named professional operators run 76 local listings between them, and the three largest — Interhome, NOVASOL AS and Susi — account for 78% of that. The other 59 listings run by operators with 26 or more listings belong to operators without a published profile.
Is Airbnb or Booking.com bigger in Magliano in Toscana?
In Magliano in Toscana, Airbnb leads with 268 listings (57%), versus 199 on Booking.com (43%).
How many professional operators run listings in Magliano in Toscana?
13 named professional operators run listings in Magliano in Toscana. The full roster is listed on this page, and the interactive market report maps every listing.
About this data
Figures come from myDataValue's cross-platform market snapshot of 467 public short-term rental listings in Magliano in Toscana, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across mainland Italy, Sicily and Sardinia. Snapshot dates: Airbnb , Booking.com .
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