Short-term rentals in Massarosa
Massarosa has 467 tracked short-term rental listings in myDataValue's November 2026 snapshot, 275 on Airbnb and 192 on Booking.com. That ranks it 477th of 1,049 short-term rental markets across mainland Italy, Sicily and Sardinia, with 59% of its listings on Airbnb. 34% of supply is run by professional operators, above the median market's 19%, led by NOVASOL AS (40 listings). Counts are tracked public listings, not total supply.
Data updated
- Tracked listings
- 467
- Market rank
- #477 / 1,049
- Coverage share
- under 0.1%
- Named professional operators
- 18
Airbnb vs Booking.com in Massarosa
In Massarosa, Airbnb leads with 275 listings (59%), versus 192 on Booking.com (41%).
Where the listings are in Massarosa
The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.
Market structure in Massarosa
Booking.com supply is more professionalised than Airbnb's: 42% of Booking.com listings sit with operators of that size, against 29% on Airbnb. The 18 named professional operators run 120 local listings between them, and the three largest — NOVASOL AS, Interhome and To Tuscany Ltd — account for 66% of that. The other 40 listings run by operators with 26 or more listings belong to operators without a published profile.
- Professional share
- 34%
- Median market
- 19%
- Single-listing hosts
- 40%
Listings by operator portfolio size
Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.
Listings by property type
Houses, cottages & holiday homes make up 69% of Massarosa's classified listings, followed by Apartments & flats (22%).
Largest operators in Massarosa
Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Italy listings. Together, the table and directory cover every professional operator we track in this market.
Scroll sideways to see all columns.
| # | Operator | Listings | Airbnb score | Booking.com score | Portfolio reviews |
|---|---|---|---|---|---|
| 1 | NOVASOL AS | 40 | 4.39 / 5 | 7.7 / 10 | 27,363 |
| 2 | Interhome | 27 | 4.48 / 5 | 8.1 / 10 | 70,791 |
| 3 | To Tuscany Ltd | 12 | 4.83 / 5 | 9.0 / 10 | 856 |
| 4 | Abitare Holiday Homes | 7 | 4.56 / 5 | 8.5 / 10 | 891 |
| 5 | Lucca Apartments and Villas | 7 | 4.79 / 5 | 8.9 / 10 | 5,623 |
| 6 | Geco Srl | 5 | 4.60 / 5 | 8.5 / 10 | 5,648 |
| 7 | Emma Villas | 4 | 4.79 / 5 | 9.0 / 10 | 1,968 |
| 8 | Salogi Villas | 4 | 5.00 / 5 | 9.4 / 10 | 37 |
| 9 | Tuscany Lovers | 3 | 4.84 / 5 | 8.6 / 10 | 931 |
| 10 | Mmega Homes and Villas | 2 | 4.51 / 5 | 7.6 / 10 | 14,742 |
The other 8 professional operators in Massarosa
Local listings
- Your.Rentals 2 listings
- BeachVillas 1 listing
- Belvilla by OYO 1 listing
- Gian Luca 1 listing
- Happy.Rentals 1 listing
- Landfolk A/S 1 listing
- Ma Maison Vacation Rental 1 listing
- Vita SRL 1 listing
Operators enter the index after reaching 26 listings across mainland Italy, Sicily and Sardinia and count Massarosa among their markets. See the full interactive Massarosa market report for additional filters and operator comparisons.
How Massarosa compares
Massarosa ranks 477th of 1,049 tracked markets in mainland Italy, Sicily and Sardinia, with under 0.1% of tracked supply in this coverage. Markets of similar size:
-
Vittorio Veneto 469 listings
-
Crema 467 listings
-
Magliano in Toscana 467 listings
-
Ricadi 467 listings
-
Terricciola 466 listings
-
Castiglioncello 464 listings
Photo credits
- Vittorio Veneto: Photo: Vittorio Veneto da Col Visentin by Wikimedia Commons contributors · Public domain · cropped and resized for display, via Wikimedia Commons
- Crema: Photo: Crema0004 by MarkusMark · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Magliano in Toscana: Photo: Mura di Magliano in Toscana by Petitverdot : Matteo Vinattieri · CC BY 3.0 · cropped and resized for display, via Wikimedia Commons
- Ricadi: Photo: San.Nicolò.di Ricadi S.Nicola by Pinodario · Public domain · cropped and resized for display, via Wikimedia Commons
- Terricciola: Photo: TerricciolaPanorama by LigaDue · CC BY 3.0 · cropped and resized for display, via Wikimedia Commons
- Castiglioncello: Photo: Castiglioncello, spiaggia del quercetano 05 by Sailko · CC BY 3.0 · cropped and resized for display, via Wikimedia Commons
Browse the full Italy city directory or the Italy market report .
Massarosa market FAQ
How many short-term rentals are in Massarosa?
Massarosa has 467 short-term rental listings as of November 2026: 275 on Airbnb and 192 on Booking.com.
Who is the largest short-term rental operator in Massarosa?
The largest professional operator in Massarosa is NOVASOL AS, with 40 local listings.
How professionalised is the Massarosa short-term rental market?
34% of Massarosa's listings (160 of 467) are run by operators with 26 or more listings, above the median of 1,049 markets across mainland Italy, Sicily and Sardinia (19%). Booking.com supply is more professionalised than Airbnb's: 42% of Booking.com listings sit with operators of that size, against 29% on Airbnb. The 18 named professional operators run 120 local listings between them, and the three largest — NOVASOL AS, Interhome and To Tuscany Ltd — account for 66% of that. The other 40 listings run by operators with 26 or more listings belong to operators without a published profile.
Is Airbnb or Booking.com bigger in Massarosa?
In Massarosa, Airbnb leads with 275 listings (59%), versus 192 on Booking.com (41%).
How many professional operators run listings in Massarosa?
18 named professional operators run listings in Massarosa. The full roster is listed on this page, and the interactive market report maps every listing.
About this data
Figures come from myDataValue's cross-platform market snapshot of 467 public short-term rental listings in Massarosa, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across mainland Italy, Sicily and Sardinia. Snapshot dates: Airbnb , Booking.com .
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