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Short-term rentals in Massarosa

Massarosa is the 484th-largest of 1,049 short-term rental markets across mainland Italy, Sicily and Sardinia: 461 listings, 59% on Airbnb. 33% of supply is run by professional operators, above the median market's 17%, led by NOVASOL AS (41 listings).

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View of Massarosa
Photo: Stiava, view by sailko · CC BY 2.5 · cropped and resized for display, via Wikimedia Commons

Data updated

Tracked listings
461
Market rank
#484 / 1,049
Coverage share
under 0.1%
Named professional operators
21

Airbnb vs Booking.com in Massarosa

In Massarosa, Airbnb leads with 270 listings (59%), versus 191 on Booking.com (41%).

Where the listings are in Massarosa

The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.

Airbnb Booking.com 250 sampled locations from 461 tracked listings — open the full interactive report

Market structure in Massarosa

Booking.com supply is more professionalised than Airbnb's: 41% of Booking.com listings sit with operators of that size, against 28% on Airbnb. The 21 named professional operators run 145 local listings between them, and the three largest — NOVASOL AS, Interhome and Abitare Holiday Homes — account for 56% of that. The other 9 listings run by operators with 26 or more listings belong to operators without a published profile.

Professional share
33%
Median market
17%
Single-listing hosts
41%

Listings by operator portfolio size

Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.

  • Single listing 191
  • 2–5 listings 98
  • 6–25 listings 18
  • 26+ (professional) 154

Listings by property type

Houses, cottages & holiday homes make up 68% of Massarosa's classified listings, followed by Apartments & flats (22%).

  • Houses, cottages & holiday homes 315
  • Apartments & flats 102
  • B&Bs & guest houses 32
  • Hotels & hostels 6
  • Unique & outdoor 4
  • Private & shared rooms 2

Largest operators in Massarosa

Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Italy listings. Together, the table and directory cover every professional operator we track in this market.

Scroll sideways to see all columns.

Largest operators in Massarosa, ranked by local tracked listings.
# Operator Listings Airbnb score Booking.com score Portfolio reviews
1 NOVASOL AS 41 4.37 / 5 7.7 / 10 25,670
2 Interhome 25 4.47 / 5 8.1 / 10 70,854
3 Abitare Holiday Homes 15 4.59 / 5 8.4 / 10 644
4 To Tuscany Ltd 15 4.81 / 5 9.0 / 10 872
5 Lucca Apartments and Villas 7 4.79 / 5 8.9 / 10 5,426
6 Emma Villas 6 4.78 / 5 9.0 / 10 1,548
7 Belvilla by OYO 5 4.50 / 5 8.0 / 10 12,004
8 Salogi Villas 5 5.00 / 5 9.2 / 10 40
9 Geco Srl 4 4.69 / 5 8.4 / 10 4,502
10 Holidaysea srl 3 4.00 / 5 9.1 / 10 60

The other 11 professional operators in Massarosa

Local listings

Browse the full Italy operator directory →

Operators enter the index after reaching 26 listings across mainland Italy, Sicily and Sardinia and count Massarosa among their markets. See the full interactive Massarosa market report for additional filters and operator comparisons.

How Massarosa compares

Massarosa ranks 484th of 1,049 tracked markets in mainland Italy, Sicily and Sardinia, with under 0.1% of tracked supply in this coverage. Markets of similar size:

Photo credits

Browse the full Italy city directory or the Italy market report .

Massarosa market FAQ

How many short-term rentals are in Massarosa?

Massarosa has 461 short-term rental listings as of July 2026: 270 on Airbnb and 191 on Booking.com.

Who is the largest short-term rental operator in Massarosa?

The largest professional operator in Massarosa is NOVASOL AS, with 41 local listings.

How professionalised is the Massarosa short-term rental market?

33% of Massarosa's listings (154 of 461) are run by operators with 26 or more listings, above the median of 1,049 markets across mainland Italy, Sicily and Sardinia (17%). Booking.com supply is more professionalised than Airbnb's: 41% of Booking.com listings sit with operators of that size, against 28% on Airbnb. The 21 named professional operators run 145 local listings between them, and the three largest — NOVASOL AS, Interhome and Abitare Holiday Homes — account for 56% of that. The other 9 listings run by operators with 26 or more listings belong to operators without a published profile.

Is Airbnb or Booking.com bigger in Massarosa?

In Massarosa, Airbnb leads with 270 listings (59%), versus 191 on Booking.com (41%).

How many professional operators run listings in Massarosa?

21 named professional operators run listings in Massarosa. The full roster is listed on this page, and the interactive market report maps every listing.

About this data

Figures come from myDataValue's cross-platform market snapshot of 461 public short-term rental listings in Massarosa, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across mainland Italy, Sicily and Sardinia. Snapshot dates: Airbnb , Booking.com .

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