Short-term rentals in Marina di Massa
Marina di Massa has 850 tracked short-term rental listings in myDataValue's November 2026 snapshot, 498 on Airbnb and 352 on Booking.com. That ranks it 165th of 1,049 short-term rental markets across mainland Italy, Sicily and Sardinia, with 59% of its listings on Airbnb. 22% of supply is run by professional operators, above the median market's 19%, led by Interhome (46 listings). Counts are tracked public listings, not total supply.
Data updated
- Tracked listings
- 850
- Market rank
- #165 / 1,049
- Coverage share
- under 0.1%
- Named professional operators
- 14
Airbnb vs Booking.com in Marina di Massa
In Marina di Massa, Airbnb leads with 498 listings (59%), versus 352 on Booking.com (41%).
Where the listings are in Marina di Massa
The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.
Market structure in Marina di Massa
Professional operators hold a similar share on both platforms: 21% of Airbnb listings and 23% of Booking.com listings. The 14 named professional operators run 139 local listings between them, and the three largest — Interhome, Italica e.K. and NOVASOL AS — account for 58% of that. The other 46 listings run by operators with 26 or more listings belong to operators without a published profile.
- Professional share
- 22%
- Median market
- 19%
- Single-listing hosts
- 50%
Listings by operator portfolio size
Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.
Listings by property type
Apartments & flats make up 55% of Marina di Massa's classified listings, followed by Houses, cottages & holiday homes (30%).
Largest operators in Marina di Massa
Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Italy listings. Together, the table and directory cover every professional operator we track in this market.
Scroll sideways to see all columns.
| # | Operator | Listings | Airbnb score | Booking.com score | Portfolio reviews |
|---|---|---|---|---|---|
| 1 | Interhome | 46 | 4.48 / 5 | 8.1 / 10 | 70,791 |
| 2 | Italica e.K. | 19 | 4.62 / 5 | 8.6 / 10 | 270 |
| 3 | NOVASOL AS | 15 | 4.39 / 5 | 7.7 / 10 | 27,363 |
| 4 | Villas Retreats | 15 | 4.66 / 5 | 9.0 / 10 | 417 |
| 5 | Happy.Rentals | 12 | 4.36 / 5 | 7.8 / 10 | 17,411 |
| 6 | Mmega Homes and Villas | 11 | 4.51 / 5 | 7.6 / 10 | 14,742 |
| 7 | ISS TRAVEL | 10 | 4.36 / 5 | 8.3 / 10 | 15,835 |
| 8 | Xenia Srl | 4 | 4.65 / 5 | 7.2 / 10 | 10,321 |
| 9 | GuestHost | 2 | 4.52 / 5 | 7.7 / 10 | 111,202 |
| 10 | B&C di Federico Bianchi e Aldo Caffagni Snc | 1 | 4.43 / 5 | 8.3 / 10 | 192 |
The other 4 professional operators in Marina di Massa
Local listings
- Biglione Ivan 1 listing
- Gian Luca 1 listing
- Hello SRL 1 listing
- Holiday Home AG 1 listing
Operators enter the index after reaching 26 listings across mainland Italy, Sicily and Sardinia and count Marina di Massa among their markets. See the full interactive Marina di Massa market report for additional filters and operator comparisons.
How Marina di Massa compares
Marina di Massa ranks 165th of 1,049 tracked markets in mainland Italy, Sicily and Sardinia, with under 0.1% of tracked supply in this coverage. Markets of similar size:
-
Urbino 865 listings
-
Trento 858 listings
-
Cuneo 853 listings
-
Vasto 848 listings
-
Orvieto 844 listings
-
Breuil-Cervinia 841 listings
Photo credits
- Urbino: Photo: Urbino-palazzo e borgo by Il conte di Luna · CC BY-SA 2.0 · cropped and resized for display, via Wikimedia Commons
- Trento: Photo: Paganella Brenta Trento by Haneburger · Public domain · cropped and resized for display, via Wikimedia Commons
- Cuneo: Photo: PiazzaGalimberti-Cuneo1 by SchiDD · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Vasto: Photo: Vasto 2009 019 (RaBoe) by Ra Boe · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Orvieto: Photo: Orvieto 3 by Fantasy · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Breuil-Cervinia: Photo: CervinoAug252023 03 by Hagai Agmon-Snir حچاي اچمون-سنير חגי אגמון-שניר · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
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Browse the full Italy city directory or the Italy market report .
Marina di Massa market FAQ
How many short-term rentals are in Marina di Massa?
Marina di Massa has 850 short-term rental listings as of November 2026: 498 on Airbnb and 352 on Booking.com.
Who is the largest short-term rental operator in Marina di Massa?
The largest professional operator in Marina di Massa is Interhome, with 46 local listings.
How professionalised is the Marina di Massa short-term rental market?
22% of Marina di Massa's listings (185 of 850) are run by operators with 26 or more listings, above the median of 1,049 markets across mainland Italy, Sicily and Sardinia (19%). Professional operators hold a similar share on both platforms: 21% of Airbnb listings and 23% of Booking.com listings. The 14 named professional operators run 139 local listings between them, and the three largest — Interhome, Italica e.K. and NOVASOL AS — account for 58% of that. The other 46 listings run by operators with 26 or more listings belong to operators without a published profile.
Is Airbnb or Booking.com bigger in Marina di Massa?
In Marina di Massa, Airbnb leads with 498 listings (59%), versus 352 on Booking.com (41%).
How many professional operators run listings in Marina di Massa?
14 named professional operators run listings in Marina di Massa. The full roster is listed on this page, and the interactive market report maps every listing.
About this data
Figures come from myDataValue's cross-platform market snapshot of 850 public short-term rental listings in Marina di Massa, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across mainland Italy, Sicily and Sardinia. Snapshot dates: Airbnb , Booking.com .
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