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Short-term rentals in Marina di Massa

Marina di Massa is the 165th-largest of 1,049 short-term rental markets across mainland Italy, Sicily and Sardinia: 850 listings, 58% on Airbnb. 19% of supply is run by professional operators, in line with the median market's 17%, led by Interhome (36 listings).

View of Marina di Massa
Photo: Marina di massa, veduta 01 by sailko · CC BY 2.5 · cropped and resized for display, via Wikimedia Commons

Data updated

Tracked listings
850
Market rank
#165 / 1,049
Coverage share
0.1%
Named professional operators
17

Airbnb vs Booking.com in Marina di Massa

In Marina di Massa, Airbnb leads with 497 listings (58%), versus 353 on Booking.com (42%).

Where the listings are in Marina di Massa

The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.

Airbnb Booking.com 250 sampled locations from 850 tracked listings — open the full interactive report

Market structure in Marina di Massa

Booking.com supply is more professionalised than Airbnb's: 23% of Booking.com listings sit with operators of that size, against 16% on Airbnb. The 17 named professional operators run 147 local listings between them, and the three largest — Interhome, Italica e.K. and VILLASRETREATS COM — account for 52% of that. The other 13 listings run by operators with 26 or more listings belong to operators without a published profile.

Professional share
19%
Median market
17%
Single-listing hosts
51%

Listings by operator portfolio size

Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.

  • Single listing 434
  • 2–5 listings 207
  • 6–25 listings 49
  • 26+ (professional) 160

Listings by property type

Apartments & flats make up 55% of Marina di Massa's classified listings, followed by Houses, cottages & holiday homes (30%).

  • Apartments & flats 464
  • Houses, cottages & holiday homes 255
  • Hotels & hostels 54
  • B&Bs & guest houses 41
  • Unique & outdoor 18
  • Private & shared rooms 17
  • Other 1

Largest operators in Marina di Massa

Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Italy listings. Together, the table and directory cover every professional operator we track in this market.

Scroll sideways to see all columns.

Largest operators in Marina di Massa, ranked by local tracked listings.
# Operator Listings Airbnb score Booking.com score Portfolio reviews
1 Interhome 36 4.47 / 5 8.1 / 10 70,854
2 Italica e.K. 24 4.66 / 5 8.6 / 10 270
3 VILLASRETREATS COM 17 4.69 / 5 9.3 / 10 503
4 ISS TRAVEL 16 4.25 / 5 7.8 / 10 6,685
5 NOVASOL AS 16 4.37 / 5 7.7 / 10 25,670
6 Mmega Homes and Villas 11 4.50 / 5 7.5 / 10 14,952
7 Happy.Rentals 10 4.36 / 5 7.8 / 10 16,719
8 Giuseppe-Tuscany Holiday Rent Manag 3 4.75 / 5 521
9 B&C di Federico Bianchi e Aldo Caffagni Snc 2 4.28 / 5 8.4 / 10 200
10 Biglione Ivan 2 4.66 / 5 8.4 / 10 420

The other 7 professional operators in Marina di Massa

Local listings

Operators enter the index after reaching 26 listings across mainland Italy, Sicily and Sardinia and count Marina di Massa among their markets. See the full interactive Marina di Massa market report for additional filters and operator comparisons.

How Marina di Massa compares

Marina di Massa ranks 165th of 1,049 tracked markets in mainland Italy, Sicily and Sardinia, with 0.1% of tracked supply in this coverage. Markets of similar size:

Photo credits

Browse the full Italy city directory or the Italy market report .

Marina di Massa market FAQ

How many short-term rentals are in Marina di Massa?

Marina di Massa has 850 short-term rental listings as of July 2026: 497 on Airbnb and 353 on Booking.com.

Who is the largest short-term rental operator in Marina di Massa?

The largest professional operator in Marina di Massa is Interhome, with 36 local listings.

How professionalised is the Marina di Massa short-term rental market?

19% of Marina di Massa's listings (160 of 850) are run by operators with 26 or more listings, in line with the median of 1,049 markets across mainland Italy, Sicily and Sardinia (17%). Booking.com supply is more professionalised than Airbnb's: 23% of Booking.com listings sit with operators of that size, against 16% on Airbnb. The 17 named professional operators run 147 local listings between them, and the three largest — Interhome, Italica e.K. and VILLASRETREATS COM — account for 52% of that. The other 13 listings run by operators with 26 or more listings belong to operators without a published profile.

Is Airbnb or Booking.com bigger in Marina di Massa?

In Marina di Massa, Airbnb leads with 497 listings (58%), versus 353 on Booking.com (42%).

How many professional operators run listings in Marina di Massa?

17 named professional operators run listings in Marina di Massa. The full roster is listed on this page, and the interactive market report maps every listing.

About this data

Figures come from myDataValue's cross-platform market snapshot of 850 public short-term rental listings in Marina di Massa, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across mainland Italy, Sicily and Sardinia. Snapshot dates: Airbnb , Booking.com .

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