Short-term rentals in Urbino
Urbino is the 159th-largest of 1,049 short-term rental markets across mainland Italy, Sicily and Sardinia: 866 listings, 56% on Airbnb. 18% of supply is run by professional operators, in line with the median market's 17%, led by Belvilla by OYO (40 listings).
Data updated
- Tracked listings
- 866
- Market rank
- #159 / 1,049
- Coverage share
- 0.1%
- Named professional operators
- 18
Airbnb vs Booking.com in Urbino
In Urbino, Airbnb leads with 481 listings (56%), versus 385 on Booking.com (44%).
Where the listings are in Urbino
The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.
Market structure in Urbino
Booking.com supply is more professionalised than Airbnb's: 23% of Booking.com listings sit with operators of that size, against 14% on Airbnb. The 18 named professional operators run 154 local listings between them, and the three largest — Belvilla by OYO, NOVASOL AS and Emma Villas — account for 53% of that.
- Professional share
- 18%
- Median market
- 17%
- Single-listing hosts
- 43%
Listings by operator portfolio size
Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.
Listings by property type
Houses, cottages & holiday homes make up 37% of Urbino's classified listings, followed by Apartments & flats (34%).
Largest operators in Urbino
Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Italy listings. Together, the table and directory cover every professional operator we track in this market.
Scroll sideways to see all columns.
| # | Operator | Listings | Airbnb score | Booking.com score | Portfolio reviews |
|---|---|---|---|---|---|
| 1 | Belvilla by OYO | 40 | 4.50 / 5 | 8.0 / 10 | 12,004 |
| 2 | NOVASOL AS | 29 | 4.37 / 5 | 7.7 / 10 | 25,670 |
| 3 | Emma Villas | 13 | 4.78 / 5 | 9.0 / 10 | 1,548 |
| 4 | Alessandra - DH Villas | 12 | 4.80 / 5 | 9.3 / 10 | 276 |
| 5 | GuestHost | 12 | 4.51 / 5 | 7.7 / 10 | 117,114 |
| 6 | Laura - Marche Holiday Villas | 10 | 4.58 / 5 | 8.7 / 10 | 16 |
| 7 | Interhome | 9 | 4.47 / 5 | 8.1 / 10 | 70,854 |
| 8 | Mmega Homes and Villas | 6 | 4.50 / 5 | 7.5 / 10 | 14,952 |
| 9 | e-domizil GmbH | 5 | 4.71 / 5 | 8.3 / 10 | 3,453 |
| 10 | Anita Villas S.r.l. | 3 | 4.88 / 5 | 9.5 / 10 | 151 |
The other 8 professional operators in Urbino
Local listings
- Homerez 3 listings
- Mt Rental Consulting di Michela Tosi 3 listings
- Pier Paolo 3 listings
- BarbarHouse srl 2 listings
- Holiday Home AG 1 listing
- Landfolk A/S 1 listing
- Mundus Apartments 1 listing
- Travanto Ferienwohnungen 1 listing
Operators enter the index after reaching 26 listings across mainland Italy, Sicily and Sardinia and count Urbino among their markets. See the full interactive Urbino market report for additional filters and operator comparisons.
How Urbino compares
Urbino ranks 159th of 1,049 tracked markets in mainland Italy, Sicily and Sardinia, with 0.1% of tracked supply in this coverage. Markets of similar size:
-
Fontane Bianche 866 listings
-
Ponza 866 listings
-
Ravenna 866 listings
-
Lovere 858 listings
-
Pula 857 listings
-
Merano 854 listings
Photo credits
- Fontane Bianche: Photo: Spiaggia di Fontane Bianche 02 by Davide Mauro · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
- Ponza: Photo: Ponza01 by tittimi · CC BY 2.0 · cropped and resized for display, via Wikimedia Commons
- Ravenna: Photo: Basilica of San Vitale by Commonists · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
- Lovere: Photo: Lake Iseo and Lovere from Ceratello by Vid Pogacnik · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
- Pula: Photo: Pula (Italy) - Torre del Coltellazzo (01) by Gianni Careddu · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Merano: Photo: Blick über Meran nach Nordwesten by Noclador · Public domain · cropped and resized for display, via Wikimedia Commons
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Browse the full Italy city directory or the Italy market report .
Urbino market FAQ
How many short-term rentals are in Urbino?
Urbino has 866 short-term rental listings as of July 2026: 481 on Airbnb and 385 on Booking.com.
Who is the largest short-term rental operator in Urbino?
The largest professional operator in Urbino is Belvilla by OYO, with 40 local listings.
How professionalised is the Urbino short-term rental market?
18% of Urbino's listings (152 of 866) are run by operators with 26 or more listings, in line with the median of 1,049 markets across mainland Italy, Sicily and Sardinia (17%). Booking.com supply is more professionalised than Airbnb's: 23% of Booking.com listings sit with operators of that size, against 14% on Airbnb. The 18 named professional operators run 154 local listings between them, and the three largest — Belvilla by OYO, NOVASOL AS and Emma Villas — account for 53% of that.
Is Airbnb or Booking.com bigger in Urbino?
In Urbino, Airbnb leads with 481 listings (56%), versus 385 on Booking.com (44%).
How many professional operators run listings in Urbino?
18 named professional operators run listings in Urbino. The full roster is listed on this page, and the interactive market report maps every listing.
About this data
Figures come from myDataValue's cross-platform market snapshot of 866 public short-term rental listings in Urbino, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across mainland Italy, Sicily and Sardinia. Snapshot dates: Airbnb , Booking.com .
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