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Short-term rentals in Urbino

Urbino has 865 tracked short-term rental listings in myDataValue's November 2026 snapshot, 480 on Airbnb and 385 on Booking.com. That ranks it 162nd of 1,049 short-term rental markets across mainland Italy, Sicily and Sardinia, with 55% of its listings on Airbnb. 21% of supply is run by professional operators, in line with the median market's 19%, led by Belvilla by OYO (45 listings). Counts are tracked public listings, not total supply.

Explore the interactive Urbino report
View of Urbino
Photo: Urbino-palazzo e borgo by Il conte di Luna · CC BY-SA 2.0 · cropped and resized for display, via Wikimedia Commons

Data updated

Tracked listings
865
Market rank
#162 / 1,049
Coverage share
0.1%
Named professional operators
18

Airbnb vs Booking.com in Urbino

In Urbino, Airbnb leads with 480 listings (55%), versus 385 on Booking.com (45%).

Where the listings are in Urbino

The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.

Airbnb Booking.com 250 sampled locations from 865 tracked listings — open the full interactive report

Market structure in Urbino

Professional operators hold a similar share on both platforms: 20% of Airbnb listings and 22% of Booking.com listings. The 18 named professional operators run 149 local listings between them, and the three largest — Belvilla by OYO, NOVASOL AS and Emma Villas — account for 59% of that. The other 29 listings run by operators with 26 or more listings belong to operators without a published profile.

Professional share
21%
Median market
19%
Single-listing hosts
39%

Listings by operator portfolio size

Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.

  • Single listing 339
  • 2–5 listings 249
  • 6–25 listings 99
  • 26+ (professional) 178

Listings by property type

Houses, cottages & holiday homes make up 37% of Urbino's classified listings, followed by Apartments & flats (35%).

  • Houses, cottages & holiday homes 320
  • Apartments & flats 298
  • B&Bs & guest houses 175
  • Private & shared rooms 40
  • Hotels & hostels 20
  • Unique & outdoor 9
  • Other 3

Largest operators in Urbino

Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Italy listings. Together, the table and directory cover every professional operator we track in this market.

Scroll sideways to see all columns.

Largest operators in Urbino, ranked by local tracked listings.
# Operator Listings Airbnb score Booking.com score Portfolio reviews
1 Belvilla by OYO 45 4.53 / 5 8.0 / 10 13,781
2 NOVASOL AS 23 4.39 / 5 7.7 / 10 27,363
3 Emma Villas 20 4.79 / 5 9.0 / 10 1,968
4 Alessandra - DH Villas 12 4.79 / 5 9.1 / 10 248
5 GuestHost 11 4.52 / 5 7.7 / 10 111,202
6 Interhome 8 4.48 / 5 8.1 / 10 70,791
7 Mmega Homes and Villas 8 4.51 / 5 7.6 / 10 14,742
8 Italica e.K. 5 4.62 / 5 8.6 / 10 270
9 Mt Rental Consulting di Michela Tosi 5 4.43 / 5 8.3 / 10 1,492
10 e-domizil GmbH 3 4.74 / 5 9.2 / 10 3,503

The other 8 professional operators in Urbino

Local listings

Browse the full Italy operator directory →

Operators enter the index after reaching 26 listings across mainland Italy, Sicily and Sardinia and count Urbino among their markets. See the full interactive Urbino market report for additional filters and operator comparisons.

How Urbino compares

Urbino ranks 162nd of 1,049 tracked markets in mainland Italy, Sicily and Sardinia, with 0.1% of tracked supply in this coverage. Markets of similar size:

Photo credits
  • Milazzo: Photo: Milazzo Stadtansicht by Clemensfranz · CC BY 2.5 · cropped and resized for display, via Wikimedia Commons
  • Pula: Photo: Pula (Italy) - Torre del Coltellazzo (01) by Gianni Careddu · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
  • Merano: Photo: Blick über Meran nach Nordwesten by Noclador · Public domain · cropped and resized for display, via Wikimedia Commons
  • Trento: Photo: Paganella Brenta Trento by Haneburger · Public domain · cropped and resized for display, via Wikimedia Commons
  • Cuneo: Photo: PiazzaGalimberti-Cuneo1 by SchiDD · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
  • Marina di Massa: Photo: Marina di massa, veduta 01 by sailko · CC BY 2.5 · cropped and resized for display, via Wikimedia Commons

Browse the full Italy city directory or the Italy market report .

Urbino market FAQ

How many short-term rentals are in Urbino?

Urbino has 865 short-term rental listings as of November 2026: 480 on Airbnb and 385 on Booking.com.

Who is the largest short-term rental operator in Urbino?

The largest professional operator in Urbino is Belvilla by OYO, with 45 local listings.

How professionalised is the Urbino short-term rental market?

21% of Urbino's listings (178 of 865) are run by operators with 26 or more listings, in line with the median of 1,049 markets across mainland Italy, Sicily and Sardinia (19%). Professional operators hold a similar share on both platforms: 20% of Airbnb listings and 22% of Booking.com listings. The 18 named professional operators run 149 local listings between them, and the three largest — Belvilla by OYO, NOVASOL AS and Emma Villas — account for 59% of that. The other 29 listings run by operators with 26 or more listings belong to operators without a published profile.

Is Airbnb or Booking.com bigger in Urbino?

In Urbino, Airbnb leads with 480 listings (55%), versus 385 on Booking.com (45%).

How many professional operators run listings in Urbino?

18 named professional operators run listings in Urbino. The full roster is listed on this page, and the interactive market report maps every listing.

About this data

Figures come from myDataValue's cross-platform market snapshot of 865 public short-term rental listings in Urbino, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across mainland Italy, Sicily and Sardinia. Snapshot dates: Airbnb , Booking.com .

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