myDataValue

Short-term rentals in Martano

Martano has 607 tracked short-term rental listings in myDataValue's November 2026 snapshot, 319 on Airbnb and 288 on Booking.com. That ranks it 330th of 1,049 short-term rental markets across mainland Italy, Sicily and Sardinia, with listings split almost evenly between Airbnb (53%) and Booking.com (47%). 29% of supply is run by professional operators, above the median market's 19%, led by Happy.Rentals (23 listings). Counts are tracked public listings, not total supply.

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View of Martano
Photo: Martano - old town by Freddyballo · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons

Data updated

Tracked listings
607
Market rank
#330 / 1,049
Coverage share
under 0.1%
Named professional operators
15

Airbnb vs Booking.com in Martano

In Martano, supply is split almost evenly: 319 listings on Airbnb (53%) and 288 on Booking.com (47%).

Where the listings are in Martano

The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.

Airbnb Booking.com 250 sampled locations from 607 tracked listings — open the full interactive report

Market structure in Martano

Airbnb supply is more professionalised than Booking.com's: 32% of Airbnb listings sit with operators of that size, against 26% on Booking.com. The 15 named professional operators run 92 local listings between them, and the three largest — Happy.Rentals, BarbarHouse srl and Geco Srl — account for 62% of that. The other 86 listings run by operators with 26 or more listings belong to operators without a published profile.

Professional share
29%
Median market
19%
Single-listing hosts
38%

Listings by operator portfolio size

Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.

  • Single listing 232
  • 2–5 listings 138
  • 6–25 listings 59
  • 26+ (professional) 178

Listings by property type

Houses, cottages & holiday homes make up 42% of Martano's classified listings, followed by Apartments & flats (29%).

  • Houses, cottages & holiday homes 250
  • Apartments & flats 173
  • B&Bs & guest houses 137
  • Private & shared rooms 26
  • Hotels & hostels 11
  • Other 5
  • Unique & outdoor 5

Largest operators in Martano

Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Italy listings. Together, the table and directory cover every professional operator we track in this market.

Scroll sideways to see all columns.

Largest operators in Martano, ranked by local tracked listings.
# Operator Listings Airbnb score Booking.com score Portfolio reviews
1 Happy.Rentals 23 4.36 / 5 7.8 / 10 17,411
2 BarbarHouse srl 19 4.32 / 5 8.1 / 10 10,576
3 Geco Srl 15 4.60 / 5 8.5 / 10 5,648
4 MIDA Collection 11 4.16 / 5 7.6 / 10 1,390
5 GuestHost 4 4.52 / 5 7.7 / 10 111,202
6 Travellito BY Samaria 4 4.58 / 5 8.0 / 10 147
7 Interhome 3 4.48 / 5 8.1 / 10 70,791
8 NOVASOL AS 2 4.39 / 5 7.7 / 10 27,363
9 Raro Realty Srl 2 4.44 / 5 9.4 / 10 1,689
10 Salento Selection | SIT Property 2 4.50 / 5 7.7 / 10 1,277

The other 5 professional operators in Martano

Local listings

Browse the full Italy operator directory →

Operators enter the index after reaching 26 listings across mainland Italy, Sicily and Sardinia and count Martano among their markets. See the full interactive Martano market report for additional filters and operator comparisons.

How Martano compares

Martano ranks 330th of 1,049 tracked markets in mainland Italy, Sicily and Sardinia, with under 0.1% of tracked supply in this coverage. Markets of similar size:

Photo credits

Browse the full Italy city directory or the Italy market report .

Martano market FAQ

How many short-term rentals are in Martano?

Martano has 607 short-term rental listings as of November 2026: 319 on Airbnb and 288 on Booking.com.

Who is the largest short-term rental operator in Martano?

The largest professional operator in Martano is Happy.Rentals, with 23 local listings.

How professionalised is the Martano short-term rental market?

29% of Martano's listings (178 of 607) are run by operators with 26 or more listings, above the median of 1,049 markets across mainland Italy, Sicily and Sardinia (19%). Airbnb supply is more professionalised than Booking.com's: 32% of Airbnb listings sit with operators of that size, against 26% on Booking.com. The 15 named professional operators run 92 local listings between them, and the three largest — Happy.Rentals, BarbarHouse srl and Geco Srl — account for 62% of that. The other 86 listings run by operators with 26 or more listings belong to operators without a published profile.

Is Airbnb or Booking.com bigger in Martano?

In Martano, supply is split almost evenly: 319 listings on Airbnb (53%) and 288 on Booking.com (47%).

How many professional operators run listings in Martano?

15 named professional operators run listings in Martano. The full roster is listed on this page, and the interactive market report maps every listing.

About this data

Figures come from myDataValue's cross-platform market snapshot of 607 public short-term rental listings in Martano, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across mainland Italy, Sicily and Sardinia. Snapshot dates: Airbnb , Booking.com .

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