Short-term rentals in Martano
Martano is the 316th-largest of 1,049 short-term rental markets across mainland Italy, Sicily and Sardinia: 616 listings, split almost evenly between Airbnb (53%) and Booking.com (47%). 29% of supply is run by professional operators, above the median market's 17%, led by Happy.Rentals (25 listings).
Data updated
- Tracked listings
- 616
- Market rank
- #316 / 1,049
- Coverage share
- under 0.1%
- Named professional operators
- 15
Airbnb vs Booking.com in Martano
In Martano, supply is split almost evenly: 328 listings on Airbnb (53%) and 288 on Booking.com (47%).
Where the listings are in Martano
The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.
Market structure in Martano
Professional operators hold a similar share on both platforms: 31% of Airbnb listings and 26% of Booking.com listings. The 15 named professional operators run 112 local listings between them, and the three largest — Happy.Rentals, BarbarHouse srl and Geco Srl — account for 53% of that. The other 66 listings run by operators with 26 or more listings belong to operators without a published profile.
- Professional share
- 29%
- Median market
- 17%
- Single-listing hosts
- 38%
Listings by operator portfolio size
Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.
Listings by property type
Houses, cottages & holiday homes make up 41% of Martano's classified listings, followed by Apartments & flats (29%).
Largest operators in Martano
Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Italy listings. Together, the table and directory cover every professional operator we track in this market.
Scroll sideways to see all columns.
| # | Operator | Listings | Airbnb score | Booking.com score | Portfolio reviews |
|---|---|---|---|---|---|
| 1 | Happy.Rentals | 25 | 4.36 / 5 | 7.8 / 10 | 16,719 |
| 2 | BarbarHouse srl | 19 | 4.32 / 5 | 8.1 / 10 | 12,769 |
| 3 | Geco Srl | 15 | 4.69 / 5 | 8.4 / 10 | 4,502 |
| 4 | MIDA Collection | 12 | 4.17 / 5 | 7.3 / 10 | 2,124 |
| 5 | Landfolk A/S | 11 | 4.90 / 5 | 9.5 / 10 | 4,260 |
| 6 | Travellito BY Samaria | 5 | 4.39 / 5 | 7.9 / 10 | 300 |
| 7 | Your.Rentals | 5 | 4.28 / 5 | 7.6 / 10 | 13,803 |
| 8 | GuestHost | 4 | 4.51 / 5 | 7.7 / 10 | 117,114 |
| 9 | Interhome | 4 | 4.47 / 5 | 8.1 / 10 | 70,854 |
| 10 | NOVASOL AS | 3 | 4.37 / 5 | 7.7 / 10 | 25,670 |
The other 5 professional operators in Martano
Local listings
- Salento Selection | SIT Property 3 listings
- LEO.NARDO SRL 2 listings
- Salentoaffitti_it 2 listings
- Moriya Rockman 1 listing
- The Thinking Traveller 1 listing
Operators enter the index after reaching 26 listings across mainland Italy, Sicily and Sardinia and count Martano among their markets. See the full interactive Martano market report for additional filters and operator comparisons.
How Martano compares
Martano ranks 316th of 1,049 tracked markets in mainland Italy, Sicily and Sardinia, with under 0.1% of tracked supply in this coverage. Markets of similar size:
-
Badesi 621 listings
-
Lanciano 621 listings
-
Torre Pali 619 listings
- Tremosine sul Garda 616 listings
-
Valledoria 615 listings
-
Tignale 613 listings
Photo credits
- Badesi: Photo: Badesi - Panorama (02) by Gianni Careddu · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
- Lanciano: Photo: Lanciano 0 by Zitumassin · Public domain · cropped and resized for display, via Wikimedia Commons
- Torre Pali: Photo: Torre Pali 1054 by Colar · Public domain · cropped and resized for display, via Wikimedia Commons
- Valledoria: Photo: Valledoria - Panorama (01) by Gianni Careddu · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
- Tignale: Photo: Tignale-Town hall by Boboseiptu · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
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Browse the full Italy city directory or the Italy market report .
Martano market FAQ
How many short-term rentals are in Martano?
Martano has 616 short-term rental listings as of July 2026: 328 on Airbnb and 288 on Booking.com.
Who is the largest short-term rental operator in Martano?
The largest professional operator in Martano is Happy.Rentals, with 25 local listings.
How professionalised is the Martano short-term rental market?
29% of Martano's listings (178 of 616) are run by operators with 26 or more listings, above the median of 1,049 markets across mainland Italy, Sicily and Sardinia (17%). Professional operators hold a similar share on both platforms: 31% of Airbnb listings and 26% of Booking.com listings. The 15 named professional operators run 112 local listings between them, and the three largest — Happy.Rentals, BarbarHouse srl and Geco Srl — account for 53% of that. The other 66 listings run by operators with 26 or more listings belong to operators without a published profile.
Is Airbnb or Booking.com bigger in Martano?
In Martano, supply is split almost evenly: 328 listings on Airbnb (53%) and 288 on Booking.com (47%).
How many professional operators run listings in Martano?
15 named professional operators run listings in Martano. The full roster is listed on this page, and the interactive market report maps every listing.
About this data
Figures come from myDataValue's cross-platform market snapshot of 616 public short-term rental listings in Martano, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across mainland Italy, Sicily and Sardinia. Snapshot dates: Airbnb , Booking.com .
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