Short-term rentals in Noto
Noto has 1,244 tracked short-term rental listings in myDataValue's November 2026 snapshot, 646 on Airbnb and 598 on Booking.com. That ranks it 81st of 1,049 short-term rental markets across mainland Italy, Sicily and Sardinia, with listings split almost evenly between Airbnb (52%) and Booking.com (48%). 18% of supply is run by professional operators, in line with the median market's 19%, led by House & Villas Real Estate Srl Unipersonale (33 listings). Counts are tracked public listings, not total supply.
Data updated
- Tracked listings
- 1,244
- Market rank
- #81 / 1,049
- Coverage share
- 0.1%
- Named professional operators
- 19
Airbnb vs Booking.com in Noto
In Noto, supply is split almost evenly: 646 listings on Airbnb (52%) and 598 on Booking.com (48%).
Where the listings are in Noto
The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.
Market structure in Noto
Professional operators hold a similar share on both platforms: 21% of Airbnb listings and 16% of Booking.com listings. The 19 named professional operators run 159 local listings between them, and the three largest — House & Villas Real Estate Srl Unipersonale, Wonderful Italy and SICILYMYHOME srl — account for 53% of that. The other 70 listings run by operators with 26 or more listings belong to operators without a published profile.
- Professional share
- 18%
- Median market
- 19%
- Single-listing hosts
- 45%
Listings by operator portfolio size
Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.
Listings by property type
Houses, cottages & holiday homes make up 44% of Noto's classified listings, followed by Apartments & flats (32%).
Largest operators in Noto
Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Italy listings. Together, the table and directory cover every professional operator we track in this market.
Scroll sideways to see all columns.
| # | Operator | Listings | Airbnb score | Booking.com score | Portfolio reviews |
|---|---|---|---|---|---|
| 1 | House & Villas Real Estate Srl Unipersonale | 33 | 4.53 / 5 | 7.9 / 10 | 636 |
| 2 | Wonderful Italy | 28 | 4.26 / 5 | 7.5 / 10 | 56,141 |
| 3 | SICILYMYHOME srl | 23 | 4.82 / 5 | 9.1 / 10 | 1,657 |
| 4 | IsulaTravel | 14 | 4.87 / 5 | 9.0 / 10 | 729 |
| 5 | Emma Villas | 12 | 4.79 / 5 | 9.0 / 10 | 1,968 |
| 6 | homerez.com | 6 | 4.55 / 5 | 8.2 / 10 | 8,316 |
| 7 | NOVASOL AS | 6 | 4.39 / 5 | 7.7 / 10 | 27,363 |
| 8 | The Thinking Traveller | 5 | 5.00 / 5 | 10.0 / 10 | 5 |
| 9 | Cristina | 4 | 4.66 / 5 | 8.8 / 10 | 496 |
| 10 | Golden Luxe | 4 | 4.59 / 5 | 7.5 / 10 | 955 |
The other 9 professional operators in Noto
Local listings
- Homie Livings 4 listings
- pureitaly.com 4 listings
- Sudest Homes 4 listings
- Landfolk A/S 3 listings
- Belvilla by OYO 2 listings
- Interhome 2 listings
- Sicilia Vacanza 2 listings
- Your.Rentals 2 listings
- My Rental Homes 1 listing
Operators enter the index after reaching 26 listings across mainland Italy, Sicily and Sardinia and count Noto among their markets. See the full interactive Noto market report for additional filters and operator comparisons.
How Noto compares
Noto ranks 81st of 1,049 tracked markets in mainland Italy, Sicily and Sardinia, with 0.1% of tracked supply in this coverage. Markets of similar size:
-
Udine 1,264 listings
-
Assisi 1,257 listings
-
San Benedetto del Tronto 1,252 listings
-
Senigallia 1,220 listings
-
Martina Franca 1,217 listings
-
Agropoli 1,212 listings
Photo credits
- Udine: Photo: Piazza san giacomo by Gian77 at Italian Wikipedia · Public domain · cropped and resized for display, via Wikimedia Commons
- Assisi: Photo: Assisi panorama by Gunnar Bach Pedersen · Public domain · cropped and resized for display, via Wikimedia Commons
- San Benedetto del Tronto: Photo: Rotondagiorginisbt by RiccardoSBT at Italian Wikipedia · Public domain · cropped and resized for display, via Wikimedia Commons
- Senigallia: Photo: Senigallia-collage by Wikimedia Commons contributors · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Martina Franca: Photo: Puglia MartinaFranca1 tango7174 by Tango7174 · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
- Agropoli: Photo: Agropoli - La Città by Wikimedia Commons contributors · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
Browse the full Italy city directory or the Italy market report .
Noto market FAQ
How many short-term rentals are in Noto?
Noto has 1,244 short-term rental listings as of November 2026: 646 on Airbnb and 598 on Booking.com.
Who is the largest short-term rental operator in Noto?
The largest professional operator in Noto is House & Villas Real Estate Srl Unipersonale, with 33 local listings.
How professionalised is the Noto short-term rental market?
18% of Noto's listings (229 of 1,244) are run by operators with 26 or more listings, in line with the median of 1,049 markets across mainland Italy, Sicily and Sardinia (19%). Professional operators hold a similar share on both platforms: 21% of Airbnb listings and 16% of Booking.com listings. The 19 named professional operators run 159 local listings between them, and the three largest — House & Villas Real Estate Srl Unipersonale, Wonderful Italy and SICILYMYHOME srl — account for 53% of that. The other 70 listings run by operators with 26 or more listings belong to operators without a published profile.
Is Airbnb or Booking.com bigger in Noto?
In Noto, supply is split almost evenly: 646 listings on Airbnb (52%) and 598 on Booking.com (48%).
How many professional operators run listings in Noto?
19 named professional operators run listings in Noto. The full roster is listed on this page, and the interactive market report maps every listing.
About this data
Figures come from myDataValue's cross-platform market snapshot of 1,244 public short-term rental listings in Noto, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across mainland Italy, Sicily and Sardinia. Snapshot dates: Airbnb , Booking.com .
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