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Short-term rentals in Noto

Noto is the 81st-largest of 1,049 short-term rental markets across mainland Italy, Sicily and Sardinia: 1,243 listings, split almost evenly between Airbnb (52%) and Booking.com (48%). 16% of supply is run by professional operators, in line with the median market's 17%, led by House & Villas Real Estate Srl Unipersonale (29 listings).

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View of Noto
Photo: Noto Cathedral BW 2025-04-26 11-08-40 by Berthold Werner · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons

Data updated

Tracked listings
1,243
Market rank
#81 / 1,049
Coverage share
0.1%
Named professional operators
21

Airbnb vs Booking.com in Noto

In Noto, supply is split almost evenly: 645 listings on Airbnb (52%) and 598 on Booking.com (48%).

Where the listings are in Noto

The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.

Airbnb Booking.com 250 sampled locations from 1,243 tracked listings — open the full interactive report

Market structure in Noto

Professional operators hold a similar share on both platforms: 16% of Airbnb listings and 16% of Booking.com listings. The 21 named professional operators run 156 local listings between them, and the three largest — House & Villas Real Estate Srl Unipersonale, Wonderful Italy and SICILYMYHOME srl — account for 49% of that. The other 40 listings run by operators with 26 or more listings belong to operators without a published profile.

Professional share
16%
Median market
17%
Single-listing hosts
49%

Listings by operator portfolio size

Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.

  • Single listing 605
  • 2–5 listings 346
  • 6–25 listings 96
  • 26+ (professional) 196

Listings by property type

Houses, cottages & holiday homes make up 44% of Noto's classified listings, followed by Apartments & flats (32%).

  • Houses, cottages & holiday homes 543
  • Apartments & flats 396
  • B&Bs & guest houses 209
  • Private & shared rooms 48
  • Hotels & hostels 23
  • Unique & outdoor 17
  • Other 7

Largest operators in Noto

Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Italy listings. Together, the table and directory cover every professional operator we track in this market.

Scroll sideways to see all columns.

Largest operators in Noto, ranked by local tracked listings.
# Operator Listings Airbnb score Booking.com score Portfolio reviews
1 House & Villas Real Estate Srl Unipersonale 29 4.47 / 5 8.1 / 10 562
2 Wonderful Italy 26 4.25 / 5 7.6 / 10 59,336
3 SICILYMYHOME srl 22 4.83 / 5 9.1 / 10 1,527
4 IsulaTravel 17 4.87 / 5 8.7 / 10 686
5 Emma Villas 10 4.78 / 5 9.0 / 10 1,548
6 Homerez 6 4.59 / 5 8.5 / 10 8,524
7 NOVASOL AS 6 4.37 / 5 7.7 / 10 25,670
8 Giostemar Accomodation 5 4.84 / 5 8.9 / 10 471
9 Golden Luxe 5 4.58 / 5 7.5 / 10 933
10 The Thinking Traveller 5 4.90 / 5 8.4 / 10 100

The other 11 professional operators in Noto

Local listings

Browse the full Italy operator directory →

Operators enter the index after reaching 26 listings across mainland Italy, Sicily and Sardinia and count Noto among their markets. See the full interactive Noto market report for additional filters and operator comparisons.

How Noto compares

Noto ranks 81st of 1,049 tracked markets in mainland Italy, Sicily and Sardinia, with 0.1% of tracked supply in this coverage. Markets of similar size:

Photo credits
  • Assisi: Photo: Assisi panorama by Gunnar Bach Pedersen · Public domain · cropped and resized for display, via Wikimedia Commons
  • San Benedetto del Tronto: Photo: Rotondagiorginisbt by RiccardoSBT at Italian Wikipedia · Public domain · cropped and resized for display, via Wikimedia Commons
  • Udine: Photo: Piazza san giacomo by Gian77 at Italian Wikipedia · Public domain · cropped and resized for display, via Wikimedia Commons
  • Martina Franca: Photo: Puglia MartinaFranca1 tango7174 by Tango7174 · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
  • Capoliveri: Photo: Capoliveri Elbe Elba by Gregory Zeier · CC BY 3.0 · cropped and resized for display, via Wikimedia Commons
  • Agropoli: Photo: Agropoli - La Città by Wikimedia Commons contributors · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons

Browse the full Italy city directory or the Italy market report .

Noto market FAQ

How many short-term rentals are in Noto?

Noto has 1,243 short-term rental listings as of July 2026: 645 on Airbnb and 598 on Booking.com.

Who is the largest short-term rental operator in Noto?

The largest professional operator in Noto is House & Villas Real Estate Srl Unipersonale, with 29 local listings.

How professionalised is the Noto short-term rental market?

16% of Noto's listings (196 of 1,243) are run by operators with 26 or more listings, in line with the median of 1,049 markets across mainland Italy, Sicily and Sardinia (17%). Professional operators hold a similar share on both platforms: 16% of Airbnb listings and 16% of Booking.com listings. The 21 named professional operators run 156 local listings between them, and the three largest — House & Villas Real Estate Srl Unipersonale, Wonderful Italy and SICILYMYHOME srl — account for 49% of that. The other 40 listings run by operators with 26 or more listings belong to operators without a published profile.

Is Airbnb or Booking.com bigger in Noto?

In Noto, supply is split almost evenly: 645 listings on Airbnb (52%) and 598 on Booking.com (48%).

How many professional operators run listings in Noto?

21 named professional operators run listings in Noto. The full roster is listed on this page, and the interactive market report maps every listing.

About this data

Figures come from myDataValue's cross-platform market snapshot of 1,243 public short-term rental listings in Noto, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across mainland Italy, Sicily and Sardinia. Snapshot dates: Airbnb , Booking.com .

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