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Short-term rentals in Pietrasanta

Pietrasanta has 485 tracked short-term rental listings in myDataValue's November 2026 snapshot, 293 on Airbnb and 192 on Booking.com. That ranks it 449th of 1,049 short-term rental markets across mainland Italy, Sicily and Sardinia, with 60% of its listings on Airbnb. 16% of supply is run by professional operators, below the median market's 19%, led by Half Apartments (15 listings). Counts are tracked public listings, not total supply.

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View of Pietrasanta
Photo: Pietrasanta-piazza del teatro2 by Davide Papalini · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons

Data updated

Tracked listings
485
Market rank
#449 / 1,049
Coverage share
under 0.1%
Named professional operators
14

Airbnb vs Booking.com in Pietrasanta

In Pietrasanta, Airbnb leads with 293 listings (60%), versus 192 on Booking.com (40%).

Where the listings are in Pietrasanta

The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.

Airbnb Booking.com 250 sampled locations from 485 tracked listings — open the full interactive report

Market structure in Pietrasanta

Professional operators hold a similar share on both platforms: 15% of Airbnb listings and 18% of Booking.com listings. The 14 named professional operators run 68 local listings between them, and the three largest — Half Apartments, Interhome and Golden Luxe — account for 59% of that. The other 12 listings run by operators with 26 or more listings belong to operators without a published profile.

Professional share
16%
Median market
19%
Single-listing hosts
46%

Listings by operator portfolio size

Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.

  • Single listing 224
  • 2–5 listings 136
  • 6–25 listings 45
  • 26+ (professional) 80

Listings by property type

Apartments & flats make up 47% of Pietrasanta's classified listings, followed by Houses, cottages & holiday homes (32%).

  • Apartments & flats 229
  • Houses, cottages & holiday homes 154
  • B&Bs & guest houses 63
  • Private & shared rooms 27
  • Hotels & hostels 9
  • Unique & outdoor 2
  • Other 1

Largest operators in Pietrasanta

Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Italy listings. Together, the table and directory cover every professional operator we track in this market.

Scroll sideways to see all columns.

Largest operators in Pietrasanta, ranked by local tracked listings.
# Operator Listings Airbnb score Booking.com score Portfolio reviews
1 Half Apartments 15 4.81 / 5 9.0 / 10 2,751
2 Interhome 13 4.48 / 5 8.1 / 10 70,791
3 Golden Luxe 12 4.59 / 5 7.5 / 10 955
4 Travelnest 7 4.48 / 5 8.5 / 10 943
5 NOVASOL AS 4 4.39 / 5 7.7 / 10 27,363
6 Mmega Homes and Villas 3 4.51 / 5 7.6 / 10 14,742
7 Belcanto Srl 2 4.89 / 5 8.8 / 10 714
8 DolceBot S.r.l. 2 4.41 / 5 8.6 / 10 3,279
9 Emma Villas 2 4.79 / 5 9.0 / 10 1,968
10 Lucca Apartments and Villas 2 4.79 / 5 8.9 / 10 5,623

The other 4 professional operators in Pietrasanta

Local listings

Browse the full Italy operator directory →

Operators enter the index after reaching 26 listings across mainland Italy, Sicily and Sardinia and count Pietrasanta among their markets. See the full interactive Pietrasanta market report for additional filters and operator comparisons.

How Pietrasanta compares

Pietrasanta ranks 449th of 1,049 tracked markets in mainland Italy, Sicily and Sardinia, with under 0.1% of tracked supply in this coverage. Markets of similar size:

Photo credits

Browse the full Italy city directory or the Italy market report .

Pietrasanta market FAQ

How many short-term rentals are in Pietrasanta?

Pietrasanta has 485 short-term rental listings as of November 2026: 293 on Airbnb and 192 on Booking.com.

Who is the largest short-term rental operator in Pietrasanta?

The largest professional operator in Pietrasanta is Half Apartments, with 15 local listings.

How professionalised is the Pietrasanta short-term rental market?

16% of Pietrasanta's listings (80 of 485) are run by operators with 26 or more listings, below the median of 1,049 markets across mainland Italy, Sicily and Sardinia (19%). Professional operators hold a similar share on both platforms: 15% of Airbnb listings and 18% of Booking.com listings. The 14 named professional operators run 68 local listings between them, and the three largest — Half Apartments, Interhome and Golden Luxe — account for 59% of that. The other 12 listings run by operators with 26 or more listings belong to operators without a published profile.

Is Airbnb or Booking.com bigger in Pietrasanta?

In Pietrasanta, Airbnb leads with 293 listings (60%), versus 192 on Booking.com (40%).

How many professional operators run listings in Pietrasanta?

14 named professional operators run listings in Pietrasanta. The full roster is listed on this page, and the interactive market report maps every listing.

About this data

Figures come from myDataValue's cross-platform market snapshot of 485 public short-term rental listings in Pietrasanta, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across mainland Italy, Sicily and Sardinia. Snapshot dates: Airbnb , Booking.com .

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